added every day to our ad network and more than 400 hours of video are uploaded every minute to YouTube. We have a respo
YOUTUBE ADS
Brand Care Playbook
YOUTUBE ADS BRAND CARE PLAYBOOK
Contents In this guide you’ll learn about YouTube’s Brand Care systems, understand how they work and familiarize yourself with recommended techniques for aligning your ads with the right video content.
Introduction Section 1
About Brand Care on YouTube
Section 2
Brand Care Tools
Section 3
Best Practices & Optimization YouTube Ads Brand Care Playbook March 2017
Google Proprietary & Confidential
YOUTUBE ADS BRAND CARE PLAYBOOK
Introduction The web has opened a door for new communities and platforms that help people find diverse views and expression. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. Thousands of sites are added every day to our ad network and more than 400 hours of video are uploaded every minute to YouTube. We have a responsibility to protect this vibrant, creative world – from emerging creators to established publishers – even when we don’t always agree with the views being expressed.
But we also have a responsibility to our advertisers who make this world possible. That’s why we have strict policies that define what kind of content is permissible on YouTube and what kind of content is suitable for advertising. We are continually improving controls to enable advertisers to customize their brand care settings in alignment with their values.
YouTube Ads Brand Care Playbook March 2017
Google Proprietary & Confidential
SECTION 1
About Brand Care on YouTube
SECTION 1: ABOUT BRAND CARE
About Brand Care on YouTube Goal of this section Understand what kind of content is allowed on YouTube, what kind of content is eligible for ads, and how our systems recognize what’s in YouTube videos.
We know that protecting and promoting your brand is of the utmost importance, which is why we here at YouTube have a comprehensive system of safeguards to protect your brand. We work hard to continually improve our tools and systems, and we’re confident that the recommendations in this guide will provide you with additional protection against unsafe ad placements.
YouTube Ads Brand Care Playbook March 2017
Google Proprietary & Confidential
SECTION 1: ABOUT BRAND CARE
How YouTube keeps your brand safe YouTube’s Brand Care system encompasses policies that determine what kind of content can live on YouTube and carry ads, technology to analyze the tremendous amount of video on the platform and a team of employees to respond in the event our algorithms don’t get it right.
Policy We have clear guidance on what is and is not acceptable on our platform and what kind of content may be monetized.
Technology & Controls Through machine perception and metadata analysis, YouTube scans content to apply classifiers.
Responsiveness YouTube employs full time employees that review flagged videos, typically within an hour.
YouTube Ads Brand Care Playbook March 2017
Google Proprietary & Confidential
SECTION 1: ABOUT BRAND CARE
A series of safeguards How we determine what content is suitable for your ad Videos are uploaded to YouTube
Is the content allowed on YouTube?
Videos that do not comply with our community guidelines are removed based on user flags and policy review. Our staff reviews videos flagged by users 24 hours a day, 7 days a week and typically responds to flags in
