Platform: SAP Hybris Commerce Cloud. Services: UX design, Consultancy, Creative direction, SEO, Content. Support: 24/7 l
Case study | eCommerce
BRINGING BHS BACK ONLINE IN JUST SEVEN WEEKS How Greenlight Commerce made the seemingly impossible, possible.
“
Everyone I’ve spoken to says you can’t do this in less than a year and if you did it in nine months you’ll be a miracle man. We did it in seven weeks. Absolutely phenomenal. – TONY PERKS, CIO/CTO OF THE BRITISH HOME STORE
Case study | eCommerce
THE CLIENT Following the collapse of the heritage department
Cloud Tech
store, BHS, in April 2016, BHS online and brand rights
Cloud-based deployment is the fastest to set up,
were acquired by the Al Mana group in the June. The
requiring lower IT involvement and offering a quicker
new owners made the decision to rebrand as The
time to value.
British Home Store, relaunching in the UK purely as an online entity. At the end of July, Greenlight Commerce was engaged to do something unprecedented – deliver a new website using the SAP Hybris platform, integrated into SAP Business ByDesign, in just over seven weeks.
Focus on Minimum Viable Project (MPV) Delivered a minimum viable product for launch and created a roadmap to evolve with the trading team’s future requirements, including possible international and store expansion. Extensive experience of SAP
WHAT WE DID
Award-winning partners of SAP, both teams have in-
To deliver a project of the scope within such a tight
depth product and technical knowledge of the Hybris
timescale required watertight planning and deadlines,
and Business ByDesign solutions, built up over many
plus five key components:
years of delivering successful projects.
Accelerated consulting and requirements setting phase An accelerated consulting and requirements setting
THE RESULTS
phase (4 days instead of 6 weeks), to understand what was important to the retailer in order to maximise the investment as early as possible.
Bhs.com went live at 6:00am on 29th September, on budget, in seven weeks. It was important to BHS that the site wasn’t just
Accelerators & Pre-integrations
trading, but stable, in time for peak trading, which
Using the SAP Hybris Commerce Accelerator, plus
was successfully achieved – BHS reported 239%
features including connectors to payments, postcode
increase in sales on Black Friday and the platform
lookup and analytics, which we had pre-integrated were
and infrastructure needed no technical attention
key factors in getting BHS running quickly with minimal
and handled all the site traffic from a performance
set up time. The out-of-the-box capabilities of SAP’s
perspective.
Business ByDesign enabled the business to start with
And because of the exceptionally fast time to market,
the Financials, Supply Chain Management and Customer
The British Home Store was able to start making
Relationship Managment system in place from day one.
revenue very quickly.
Project timeline: 7 weeks
Platform: SAP Hybris Commerce Cloud
Services: UX design, Consultancy, Creative direction, SEO, Content
Support: 24/7 live support, continuous releases
