marketing strategy, and will also help to reaffirm the direction you should be heading in. Set aside ... content? What b
Building your content strategy
7 questions you should answer in order to create content your customers will love In a world where so many brands have become publishers, how can you make sure you’re creating content that will not only resonate with your audience, but also cut through the noise? A good place to start is with this simple framework of questions. Spending time to define and document your answers will give you the fundamentals of a content marketing strategy, and will also help to reaffirm the direction you should be heading in. Set aside an afternoon and get the coffee brewing; it’s time to dig deep.
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What am I trying to achieve? Define your goals. What are you trying to achieve with your content? What business outcomes are you aiming to meet?
What is my content plan? Include the following: Customer persona targeting, content format, subject matter, publication date and time, author, distribution channels, and results.
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How will I measure my content marketing? What channels will you use to share your content? Will you use paid media spend? Prioritise these.