business book summaries - Mohawk College Enterprise

Most thoughts that people experience can be termed memory thoughts,. SUBSCRIBE ... is aimed at using the information people are learning to gain insights;.
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BUSINESS BOOK SUMMARIES This book summary is provided for busy professionals to review some of the key principals discussed in our recommended monthly business books. The summary is not intended to be a replacement or substitute for the actual books. Our subscribers are encouraged to buy the actual books if the summary resonates with them.

THE ART OF INSIGHT: Author(s): Charles Keifer

Introduction: Insight is a fresh thought that results in a dramatically improved understanding of a situation or problem. Peace, lack of pressure and quality of openness in thought are frames of mind that are conducive to insightful thinking. This book provides techniques designed to increase the understanding and frequency of insights.

The Power of “Aha!” “Aha!” moments can provide enlightening clarity and, in some cases, radically redefine one’s business for the better. An insight is a specific type of thought. Thoughts are comprised of cognitive activities of the mind and can be mental images, ideas, or opinions. Most thoughts that people experience can be termed memory thoughts,


“Develop your own personal approach to cultivating a mindset where insights come readily!”


thoughts that have already occurred to people in some form or another. Thoughts that are new are called fresh thoughts. Because the process of accumulating facts and applying logic are so heavily reinforced in today’s education system, memory thinking (an analytical approach) is usually what most people gravitate toward when attempting to solve a problem.

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If memory thinking fails to produce an adequate solution, individuals usually experience distress because they feel stuck in a difficult situation with no clear understanding of how to solve it. It is times like these that fresh thoughts can come in handy, but individuals do not need to wait until memory thought is exhausted before turning to fresh thought. Instead, the best way of thinking is a hybrid between the two methods. While not all fresh thoughts are insights, opening one’s mind to the influx of fresh thoughts is the first step in achieving the state of mind that can result in genuine insights that result in the improved understanding of a situation or problem. The Insight State of Mind Experiencing more insight promises to unleash a number of positive influences in one’s life, and learning to utilize fresh thinking and memory thinking are important first steps. The next step necessary in unleashing more insight is to achieve the state of mind that is most beneficial to the occurrence of insights— the insight state of mind.

People are taught to rely on intellectual learning, a type of learning that involves the memorization of facts and the ability to store and retrieve those facts at a later time. Insight learning, on the other hand, is aimed at using the information people are learning to gain insights; a process that involves both active and passive processes.

While everyone arrives at this state of mind through their own unique paths, the insight state of mind occurs when peoples’ minds are relaxed and not fixated on any particular issue or problem; it is a state of easygoing, mental relaxation. For many, this frame of mind is experienced when they are involved in an activity that is calming and allows them to casually focus on the task at hand. Taking a walk, a run, or a shower have all been identified by many as their best times to manifest an insight state of mind. Good judgment and wisdom are products of a clearheaded and calm state of mind; therefore, it is only natural that insight most often occurs when one is experiencing a moment of calmness. Most insights occur during a moment of mental pause when one is not th