Business Intelligence

questions,” whereas “Big Data helps you find the ... Tableau round out the top five in that order, with SAS, ... offerings Quicksight and Redshift data warehouse.
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BUSINESS INTELLIGENCE RESEARCH REPORT

Business Intelligence Business Intelligence, arguably the primary reason we

questions you don’t know you want to ask.”

adopted workplace computing, is roughly 60 years old. A phenomenon called Jevon’s Paradox, where

Top Drivers for purchasing new business intelligence

increasing efficiency results in an even greater

are data visualization (30%), expanding analysis

consumption of that resource, ensures that even with

beyond static reporting (28%) and enabling users the

faster processors, more data, more memory, and more

ability to drill down into detail-level data (22%).

of everything, IT is challenged to keep up with ever

Wanting to accelerate business planning, forecasting,

increasing business intelligence demands.

and visibility also charted in the top tier with 1 in 4 (25%) admitting that this is a top driver for the project.

It is against this backdrop that we look at the drivers for upgrading business intelligence, the features we

As for functionality desired from the new or upgraded

commonly seek, and the vendors we look to for

business intelligence system, data visualization /

delivery of those capabilities.

dashboard capabilities came to the top of the list with the related real-time monitoring of key performance

“Business Intelligence …deliver(s) neat, welldesigned answers to neat, well-designed questions” – Eric Brown,

indicators at 24%. Self-service for end users was

D.Sc.

Microsoft. This is well ahead of second place in

particularly popular in the TechTarget Research Peer Network, with 24% desiring that feature. Tellingly, 23% want Microsoft Office / Excel Integration, which might be why they lead in consideration for business intelligence. 57% of all business intelligence buyers consider consideration with IBM at 35%. Oracle, SAP, and

First observation is that year over year, we see 3%

Tableau round out the top five in that order, with SAS,

fewer firms investing in business intelligence in 2017

Qlik, and Amazon Web Services business intelligence

than we saw in 2016 - dropping from 28% in 2016 to

offerings Quicksight and Redshift data warehouse

25% in 2017. This drop in investment may be

getting reasonably strong consideration.

attributable to the increase in Big Data Processsing and Management consuming budgets. In some cases, the BI project and team are renamed “big data”. In other cases, true big data projects have been kicked off. Eric Brown D.Sc. opines “Business Intelligence …deliver(s) neat, well-designed answers to neat, well-designed questions,” whereas “Big Data helps you find the

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Business Intelligence – Top Drivers for Current Purchase Cycle

Source: TechTarget QSO Research – 180 days ending April 5, 2017 n=1150

Business Intelligence – Top Vendors Considered

Source: TechTarget QSO Research – 180 days ending April 5, 2017 n=1150

TechTarget Proprietary and Confidential—Do Not Distribute

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Business Intelligence – Top Features for Current Purchase Cycle

Source: TechTarget QSO Research – 180 days ending April 5, 2017 n=1150

TechTarget Proprietary and Confidential—Do Not Distribute

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