Business Moments: The New Speed of Business - IT Digital Media ...

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1. What is digital business? 2. What are some examples of digital business moments? 3. .... Social care notified and car
8 – 12 November 2015 | Barcelona, Spain #GartnerSYM

Business Moments: The New Speed of Business Kimberly Harris-Ferrante Neville Cannon Hung LeHong CONFIDENTIAL AND PROPRIETARY This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it's affiliates.

Average Expected Percentage of Revenue Attributed as Digital Business Sales Revenue

41%

25% 18%

What proportion of your organization's total revenue would you attribute as digital business sales revenue today, in 2 years and in 5 years?

2015 2017 N = 57

Base: Business is considered a Digital Business today

Base: For profit organizations

Source: Gartner Board of Directors Study 2016, N = 69

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2020

N =17

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Key Issues 1. What is digital business? 2. What are some examples of digital business moments? 3. What should CIOs and IT leaders do to facilitate digital business

in their organization?

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Key Issues 1. What is digital business? 2. What are some examples of digital business moments? 3. What should CIOs and IT leaders do to facilitate digital business

in their organization?

#GartnerSYM 3

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What Is Digital Business?

The creation of new business designs reached by blurring the digital and physical worlds … via an unprecedented convergence of people, business and things.

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The Internet of Things Is the Accelerant

2009

2020

1.6 Billion Personal Devices

7.3 Billion Personal Devices

0.9 Billion Internet Connected Things

30 Billion Internet Connected Things Things Connected to the Internet Will Outnumber People by at Least 5 to 1

Source: Forecast: Internet of Things, Endpoints and Associated Services, Worldwide, 2014

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The Journey Onward to Digital Business

2000 Web

2005

E-Business

2017 Digital Marketing

2025 Digital Business

Autonomous Business + Smart Machines

Source: Gartner, Digital Business Is Here Now, Get Ready for Digital Business With the Digital Business Development Path

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Key Issues 1. What is digital business? 2. What are some examples of digital business moments? 3. What should CIOs and IT leaders do to facilitate digital business

in their organization?

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What Is a Business Moment?  A transient opportunity that is exploited dynamically

 Moments of untapped opportunity and competition that can rapidly change the dynamics across

industries  A bridge between existing and new business models

Existing products and services

Business processes (Support existing model)

New product and services

Business moments

Existing business model

(Support new model)

New business model

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Business processes

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What Kinds of Business Moments Are (Will Be) in Your Industry? Public Sector

Financial Services Referendums

Algorithmic Trading One-Time Insurance

Elections

Payday and Microloan

Flash Mobs Natural Disasters Labor Strike

Customer Moment of Truth

Flash Sales

Commodity Spot Markets Mass Customization Reverse Auction Carrier Selection Mfg. and Industrial #GartnerSYM 9

Real-Time Personalization

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Pop-Up Events Consumer Products

Emerging Examples

Travel: Keeping up with changing plans Virgin Atlantic using BLE beacons to interact with travelers in real time at London Heathrow.

Agriculture: Precision farming

Transportation: Beyond location tracking

Monsanto and John Deere partner to build intelligence in farm equipment to improve yields.

FedEx's SenseAware can advise when a shipment falls outside parameters of temperature, light, pressure, etc.

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Anatomy of a Business Moment People Identifies people involved and how they are enabled and impacted as consumers or employees.

Things

Business

Identifies things as actors, data they generate, how they interact and are part of the solution with the other two.

Identifies the various businesses, partners or agencies involved and how they are enabled with technology.

Physical

Digital

Digital/Physical Blurring Asks questions about how business, government, and people might change as a result. #GartnerSYM 11

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Business Moment: Settling an Insurance Catastrophe Claim Before Breakfast Home security system finds no evidence of criminal action

House detects broken window

Insurance company receives FNOL Homeowner receives SMS that claim has been received

Claims system opens CAT claim Drone captures data for archives/ later analysis Glass repair contractor receives assignment

Homeowner agrees to repair

Technician repairs glass

Claims system closes claim Adjuster reviews and shifts focus to other, more complex claims

Catalyst

Thing

Business

Person

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Business Moment: Wearable Technology Predicts and Prevents a Diabetic Crisis

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Digital Civic Moment: Emergency Hospital Admission GPS notifies hospital of ambulance ETA.

Ambulance data sent confirming probability that admission required.

Ambulance is called. Hospitals notified and determine bed availability.

Sensors attached to patient send data to hospital. Medical staff notified and specialists sought and alerted. Discharge analysis takes place.

Social care notified and care homes interrogated for availability.

Care homes determine bed availability.

Technical install team schedules emergency install. Hospital and social care staff notified; begin face-to-face communication with patient and family.

Home-based sensors begin transmitting data for patient monitoring. Catalyst

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Thing

Point-to-Point Communication

Business

Transient

Person

Hospital Government

Point-to-Point Internet Communication

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Key Issues 1. What is digital business? 2. What are some examples of digital business moments? 3. What should CIOs and IT leaders do to facilitate digital business

in their organization?

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CIOs Must Lead IT Change Insight

Data and analytics

People and Organization

Bimodal, Insourced for flexibility

Technology

Agile and built for speed

Architecture

Ensuring innovation and differentiation More fluid and able to fund the unexpected

Funding and Budgeting #GartnerSYM 16

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Funding and Budgeting: Be Ready to Fund the Unexpected

Venture Funds/ Investments:

Technology Partnerships:

Crowdsourcing:

Silicon Valley Outposts:

 PepsiCo 10  Mondelez Mobile Futures  Coca-Cola and Spotify  Unilever Foundry

 Diageo/Facebook  Unilever/Sony, Samsung  Nike/Apple

 P&G Connect + Develop  General Mills G-WIN  Heineken Ideas Brewery  Mi Adidas

 Procter & Gamble FutureWorks  @WalmartLabs  Nestle Innovation Outpost  McDonald's

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Where Is This Headed?  Traditional boundaries between industries are blurring  Incumbency is not a guarantee of success  Value will be in new business designs involving people, business, and things  24 months for a plan #GartnerSYM 18

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Action Plan for CIOs and IT Leaders Monday Morning:  Review the definition of digital business with your business colleagues.  Identify digital business models within your industry and potential models which would be disruptive.

Next 90 Days:  Engage with business leaders to formulate a digital business strategy.  Conduct a digital strategy assessment to determine any IT or business limitations which would

jeopardize your success.  Identify opportunities for your organization to leverage the Internet of Things (IoT).  Build your own business moment using the Gartner methodology.

Next 12 Months:  Build a IT environment ready for speed and agility, including aggressively facing legacy problems

and investing in needed digital technologies.  Implement new capabilities to support digital business including bimodal, new sourcing models, and new approaches to IT funding. #GartnerSYM 19

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Recommended Gartner Research   





Agenda Overview for Digital Business, 2015 Jorge Lopez, Jim Tully and Others (G00270684) Get Ready for Digital Business With the Digital Business Development Path Jorge Lopez, Patrick Meehan and Others (G00263766) Digital Businesses Will Compete and Seek Opportunity in the Span of a Moment Don Scheibenreif (G00262735) Connect Business Moments, Personas and Journey Maps to Boost Customer Experience Outcomes Brian Prentice, Tiffani Bova and Olive Huang (G00274582) Architect Your Business to Sense, Respond and Create Business Moments Betsy Burton (G00269234)

For more information, stop by Gartner Research Zone.

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