community â as a Best Firm to Work For and one of the Top 50 Best Places to Work in New York City â is a result of t
Welcome to TOWN Residential
TOWN Residential has cemented its position as New York’s foremost luxury real estate services firm with an exhilarating foundation and seamless execution of best-in-class customer service by an unparalleled team of Representatives. At the core of the firm’s culture is a team of professionals who possess unsurpassed industry knowledge and experience. The winning formula and unique culture, which has brought TOWN Residential many of its accolades in the residential real estate community — as a Best Firm to Work For and one of the Top 50 Best Places to Work in New York City — is a result of this top talent’s availability to every TOWN Representative. With unrivaled support, TOWN’s Representatives are industry leaders who provide an unprecedented level of service and expertise to their clients. At all price-points, TOWN Residential implements a hand-crafted approach to the marketing of sale and leasing properties with unequaled distribution online and in print; through press and events; and industry syndication. TOWN Residential’s innovative platform extends beyond traditional print and digital exposure. We have cultivated strategic relationships and focused on events that provide our Representatives with personal access to thought leaders, trendsetters, and tastemakers.
TOWN IS THE ONLY FULLY INTEGRATED REAL ESTATE SERVICES FIRM SPECIALIZING IN LUXURY SALES, LEASING, AND NEW DEVELOPMENT SALES AND LEASING UNDER ONE UNITED BRAND.
With an undisputed status as best-in-class local experts, TOWN Representatives possess unparalleled customer service skills that streamline any property transaction. Our ever-growing team of over 500 Representatives and professionals has a proven track record of maintaining a dedication to every client’s individual need. With an innate understanding of the New York City luxury real estate
landscape
and
its
micro-segments,
our
Representatives will provide you with both in-depth market knowledge and a vast network of industry connections. From townhouses and condominiums on the Upper West Side; to co-ops on the Upper East Side; and luxury lofts in SoHo and Tribeca, TOWN Residential Representatives possess vast experience in every type of property at every price point. With a respected brand built around high-end sales, TOWN Residential brings a customized approach to each individual sales listing with unmatched marketing resources.
TOWN
Residential
experience
in
the
Representatives leasing
of
have
extensive
Manhattan’s
luxury
properties, with many having helped transform the industry throughout their careers. Their proven track records enabled TOWN Residential to immediately make an impact in the high-end leasing market, representing countless property owners in the marketing and leasing of their units. TOWN Residential’s expertise ranges from the leasing of apartments for individual unit owners to leasing
entire properties for some of the most prominent landlords in Manhattan. We bring a personalized level of marketing that caters to the specifics of each individual unit and property owner. By consistently delivering impressive results, property owners can trust that their residences will be leased at the highest possible price in the shortest amount of time.
With a unique, fully-integrated platform, TOWN Residential employs a unified division that concentrates on all aspects of high-end new development services, as well as ground-up, converted, and repositioned multi-family assets.
With
a
communications
full and
suite
of
analytic
in-house tools,
marketing,
TOWN
New
Development and TOWN Marketing and Leasing focus on market
research
and
analysis; innovative
planning,
branding, marketing, and advertising; ahead-of-the-trend unit layouts and amenity packages; and result driven active sales and leasing operations.
TOWN Commercial provides our clients with additional tools to help realize their acquisition and disposition investment goals and retail and office leasing needs. Our
focused,
bespoke
approach
and
dedication
to
understanding clients’ needs is a point of differentiation within the crowded Manhattan commercial real estate marketplace. TOWN Commercial’s approach is both meticulous and prompt, ensuring every opportunity is positioned to deliver optimal value. For tenants and landlords,
the
deep
marketplace
knowledge
and
negotiating prowess of the TOWN Commercial team is evident in every project, whether working in the retail, office, or medical sector.
TOWN Residential is the luxury marketplace’s leading specialist in pre-planning, marketing, sales, and leasing. A creative, carefully crafted approach ensures that every client of TOWN Residential receives the individualized attention needed to achieve the highest potential value of his or her asset. Our discerning eye and innate understanding of the varied elements that lead to the highest and best results set TOWN Residential apart from the crowd. Of equal importance is our commitment to customer service and accountability — delivering cost-effective solutions is our utmost priority.
Over 500 New York City
Since inception, the firm has
Real Estate Professionals
successfully completed more
residential sales firms for:
than 21,550transactions
average listing price, total
totaling over $12.4
billion in
residential and commercial
Ranks among top
5
number of agents, office locations and total value of exclusive listings
sales
10 strategically located offices: FiDi, SoHo,
Current value of TOWN’s listings totals
Astor Place, Gramercy, Flatiron, Midtown, UES,
more than $1.1 billion
Astoria/LIC, Williamsburg, Brooklyn Heights
TOWN New Development is highly specialized in luxury marketing, sales, and leasing with 30+ projects under our direction
3,200+ local leading experts in 180 offices on 5 continents
More than 25
percent of
company in multi-lingual with more than
26 languages spoken
TOWN Residential’s Commitment to Data Transparency TOWN Residential is committed to providing an honest analysis of current market conditions – ensuring that our clients and customers are armed with the information that they need to know to make informed decisions. Our strategic partnerships and amalgamation tools ensure access to the most comprehensive suite of comparables
and reports available. We go beyond standard data reporting and into the specifics of what makes the New York City real estate market tick, providing meaningful reports on a daily basis.
TOWN Data The Aggregate™
Location Report™
The Aggregate™ is a comprehensive study of Manhattan
The old adage rings true, location is everything. In New
condominiums, cooperatives and townhouses. Released
York City, we have the world’s greatest amenities - from
quarterly,
values
parks and cultural destinations to express transportation
quarter-over-quarter and year-over-year, while providing
and premier shopping - right outside our door. Each
valuable
week,
the
report
insight
into
compares current
transaction
trends
and
market
TOWN
shares
data
Location
keep
our
amalgamation
Representatives, clients and customers up-to-date on the
provided by the New York City Department of Finance.
associated pricing trends.
Building Amenities Report
Neighborhood Guides
New York City’s top buildings offer a range of amenities so
Found
extensive that residents might never have to leave home.
comprehensive neighborhood guides provide an inside
Seasoned Representatives and savvy buyers know the
perspective to each distinct neighborhood – these guides
importance of staying up-to-date on the latest amenities
detail the past, present, and future of our ever-evolving
and top-notch services that buildings offer, from rooftop
city skyline, from its most prominent attractions to its
lounges to gyms or five star services, children’s playrooms,
hidden gems.
website
to
an
Manhattan market along with the live ACRIS feed
our
intended
Report,
conditions. Data is drawn from the rolling sales data of the
on
of
the
townresidential.com,
and more. With this in mind, TOWN provides the Building Amenities Report to bolster knowledge of the city’s greatest amenities as they correlate to recent sale prices.
The Pricing Report
Week in Numbers Report
The Pricing Report presents a detailed weekly analysis of
Week in Numbers Report examines the preceding week’s
price trends and changes throughout Manhattan broken
increasing or decreasing inventory statistics and prices.
down by individual neighborhood and calculated by dollar amount, percent and number of days on the market.
Leasing Report
Contract Signed Report
Leasing Report provides a monthly analysis of leasing
Contract Signed
price points and offers insight into pricing differentials and
contracts signed by neighborhood broken down into
trends.
price-point.
Activity
highlights the number of
Buyer’s Guide
Buying a home in New York City is an exciting decision and accomplishment. The TOWN Team can guide you through the unique New York City landscape with their market knowledge, strong real estate community relationships, best-in-class network of experts, and complimentary full service concierge for life. This informative guide will empower you with the knowledge needed to make confident decisions when purchasing a home in the world’s most loved city.
IN THIS GUIDE YOU WILL LEARN ABOUT •
Co-Op vs. Condo
•
Timeline for Purchase Process
•
Co-Purchasing with Parent
•
Inventory
•
Making an Offer
•
Board Approval (how to)
•
Closing Costs
Buyer’s Guide
THE DIFFERENT FORMS OF PROPERTY OWNERSHIP Before you start looking, it is important to understand the different types of ownership available to purchasers of Manhattan property.
Cooperative In Manhattan, cooperatives have been the traditional way to own an upscale apartment for nearly a century, and comprise two thirds of all apartments available for purchase. Co-ops are owned by an apartment corporation. When you purchase an apartment in a co-op building, you are buying shares of the corporation that entitle you as a shareholder to a “proprietary lease.” Typically the larger your apartment, the more shares of the corporation you own. Co-op shareholders pay a monthly maintenance fee to cover building expenses like heat, hot water, insurance, staff salaries, real estate taxes and the mortgage debt of the building. Portions of the fee are tax deductible and shareholders can deduct their portion of the building’s real estate taxes. Approval to purchase shares of a co-op must be granted by a board of directors, who also have the authority to determine how much of the purchase price may be financed and minimum cash requirements. All prospective purchasers must submit a "board package” containing a purchase application, personal and professional letters of recommendation plus detailed information on income and assets. The board will also require an interview so they can meet you and ask any questions regarding the information you provided. They can approve or deny any applicant without stating a reason. Purchasing a co-op can be an intricate process, and subletting can be challenging. Each co-op has its own rules and should
be considered carefully. I am an expert in this area and am well equipped to help you decide whether a co-op, and which one, is best for you.
Buyer’s Guide Condominium Each individual apartment in a condominium receives a separate tax bill from the city. There is still a monthly common charge similar to the maintenance charges in a co-op, which is paid to the condominium association to pay for such items as payroll, building maintenance and supplies, management fees and building repairs. These charges do not include your real estate taxes and are not tax-deductible. They also tend to be lower than in co-ops because there is no underlying mortgage for a condominium building.
Unlike a co-op, a condominium apartment is real property, and a purchaser is given a deed as if they were buying a house. The difference between owning a condo and a house is that in addition to owning the apartment, you also own a small percentage of the common elements of the building like the halls, stairwells, basement, etc. The straightforward nature of buying a condo, plus the fact that in some cases you can finance up to 90% of the purchase price and sublet your apartment at will, makes this form of owner-ship a top choice for flexibility, especially among investors, foreign buyers and parents purchasing for their children.
Cond-op A cond-op is a residential cooperative where the ground floor (typically commercial units) is converted into a separate condominium that’s either owned by an outside investor or the original building sponsor. So while the residential units are a co-op, the commercial units are owned as a condominium by an entity other than the co-op. The co-op does not receive the benefit of the income from these units. People often refer to cooperatives that operate under condominium rules as cond-ops, though this is inaccurate
Townhouse Owning a townhouse provides the owner with a "fee simple" ownership of real property. There are single-family and multi-family townhouses, which can be lived in or rented out at will. In either case, the owner is responsible for payment of all real estate taxes, maintenance and repairs of the property. The sale of the property may be conveyed to any party without prior approval by anyone other than the homeowner.
Buyer’s Guide TIMELINE FOR BUYING A HOUSE Now that you’re ready to start your search, here is a general timeline of events. The first step is to preview properties and schedule appointments with me. Once you decide to make an offer on a home, in most cases it can take an average of 60– 120 days to complete the closing process.
STEP
DURATION
Prepare the offer
1 day
Negotiate the offer and acceptance
2-5 days
Loan application and appraisal, loan approval and commitment letter, sign contract/escrow deposit
2-4 weeks
Co-op board package and interview/condo application
4-6 weeks
Bank and attorney prep closing
1-2 weeks
Final walk through
Day of closing
Transaction closing
3 hours
Buyer’s Guide GET PREPARED WITH YOUR FINANCING
Learning about financing options, and what you can afford before you start looking for a home will save time and streamline the buying process. TOWN will arrange a meeting with a mortgage broker who will answer your questions about the loan process and determine a comfortable price range. During this early phase of the loan process there are two levels of endorsement:
Based on the information you provide during your initial conversation with a mortgage broker, you are potentially qualified for a stated loan amount, assuming full and accurate disclosure.
You will next provide your mortgage broker with information for a detailed background and financial check (including tax returns, credit check & income history). You'll then get a letter from the lender stating the amount the lending institution would loan you. This commitment is valid for about 60 days. As a note, most sellers require buyers to provide a pre-approval letter with an offer letter.
Buyer’s Guide CLOSING COSTS: COOPERATIVES COSTS FOR THE PURCHASER Cooperative Application Fee
$500-$1,000
Judgment and Lien Search
$250-$350
Recognition Agreement Fee
$150-$250
Maintenance Adjustment
Pro-rated for the month of closing
BANK FEES (ONLY APPLICABLE IF PURCHASER IS OBTAINING A LOAN) Includes items such as discount points, appraisal fee, origination fee, credit report fee, document preparation fee, courier fee, application fee
Variable depending on lender and loan product
Bank Attorney Fee
$700-$950
UCC-1 Filing Fee
$75-$125
GENERAL Move-In Deposit (refundable)
$500-$1,000
Move-In Fee (non-refundable)
$250-$1,000
Purchase Application Fee
$500- $1,000
Mansion Tax
1% of purchase price if > $1,000,000
Purchaser’s Attorney Fee
Consult your attorney
NEW CONSTRUCTION Sponsor Attorney’s Fee
Consult your attorney
Sponsor’s NYC and NYSTransfer Taxes
Calculated and added to the purchase price (to arrive at the tax) and then recalculated based upon the grossed- up price (may trigger Mansion Tax)
Working Capital Fund Contribution
1-2 months of maintenance
Buyer’s Guide CLOSING COSTS: CONDOMINIUMS & TOWNHOUSES COSTS FOR THE PURCHASER Title Insurance - Owner's Policy
Approximately $4 per $1,000 of insurance (fee regulated by statute) plus various search and recording fees totaling an additional $1,000
Title Insurance - Mortgage
Only applies if the purchaser is obtaining financing; variable depending on loan amount
Real Estate Tax and Common Charge Adjustment
Not really a 'closing cost'. Purchaser reimburses seller for the portion of the common charges and / or real estate taxes that the seller has pre-paid.
New York State Mortgage Recording Tax
1.80% if mortgage amount is < $500,000; 1.925% is mortgage amount is > $500,000
Title Closer Gratuity
$250
BANK FEES (ONLY APPLICABLE IF PURCHASER IS OBTAINING A LOAN) Includes items such as discount points, appraisal fee, origination fee, credit report fee, document preparation fee, courier fee, application fee Bank Attorney Fee
Variable depending on lender and loan product
$700-$950
GENERAL Move-In Deposit (refundable)
$500-$1,000
Move-In Fee (non-refundable)
$250-$1,000
Purchase Application Fee
$500- $1,000
Mansion Tax
1% of purchase price if > $1,000,000
Purchaser’s Attorney Fee
Consult your attorney
NEW CONSTRUCTION Sponsor Attorney’s Fee Sponsor’s NYC and NYSTransfer Taxes
Working Capital Fund Contribution
Consult your attorney Calculated and added to the purchase price (to arrive at the tax) and then recalculated based upon the grossed-up price (may trigger Mansion Tax) 1-2 months of maintenance
Buyer’s Guide RECENT BUYER CLIENT REVIEWS INITIAL ASSUMPTION After-tax rate of return on investments Assumed taxable income Marginal tax rate Estimated annual appreciation of home Down payment on home Estimated closing costs Estimated purchase price of home Monthly rent
COST OF RENTING Annual rent Renter's annual insurance premium Total annual cost of renting
COST OF BUYING Mortgage loan amount Annual interest rate Term of mortgage (years) Monthly mortgage payment Annual mortgage payment Property taxes Homeowner's insurance Maintenance Opportunity cost of buying Total cost of buying
LESS ADJUSTMENTS Principal reduction in mortgage Tax savings of interest deductions Tax savings of property tax Total adjustments Annual after-tax cost of home ownership
LESS Estimated annual appreciation in value of home Net annual cost of home ownership
Andrew Heiberger F O U ND E R & CEO
Andrew
Heiberger,
founder
and
CEO
of
TOWN
Residential, is the driving force behind the firm’s business strategy and long-term vision. Under his leadership, the firm boasts over 500 Representatives and professionals within ten offices. Since launching in December 2010, TOWN has transacted over $12.4 billion.
In 1994, Andrew founded Citi Habitats and led the company from two brokers in one office to over 1,000 Representatives and staff in 20 locations throughout Manhattan. In June 2004, Citi Habitats was acquired by NRT Inc., a subsidiary of Cendant Corporation. In June
2005 he went on to found Buttonwood Development, with a focus on real estate development, investment and syndication in New York City. Buttonwood developed Greenwich Club Residences, a 452-unit conversion at 88 Greenwich Street, which emerged as downtown’s most successful condo development, with a complete sellout of $340+ million in residential sales. Buttonwood also participated in the assemblage, planning and sale
of
Sundari Lofts & Tower, a proposed 26-story luxury condo at
158
Madison
Ave;
and
the
gut
renovation,
repositioning and marketing of Battery Park City’s 174-
unit One Rector Park.
Andrew is a sought-out expert on Manhattan real estate, frequently quoted within the press. He has also been honored with awards including Crain’s 40 under 40; The Commercial
Observer
Top
100;
and
was
named
Entrepreneur of the Year by Ernst & Young in 2001 and finalist for their national award that same year. Andrew holds a B.A. from the University of Michigan and a J.D. from the University of Miami School of Law.
Ryan Fitzpatrick MANAGI NG DI RECTOR | FLATI RON With a deep understanding of the New York City real estate market and a reputation for integrity, Ryan Fitzpatrick serves as Managing Director of TOWN Flatiron along with Dan Marrello. Ryan holds a specific knowledge of the nuances of co-op and condo ownership, as well as an extensive background in resales and high-profile new developments.
Dan Marrello MANAGI NG DI RECTOR OF LEASI NG | FLATI RON Dan Marrello serves as TOWN Flatiron’s Managing Director of Leasing along with Ryan Fitzpatrick and supports the leasing activities of TOWN Fifth Avenue, TOWN Upper East Side, and TOWN Financial District. With vast knowledge and industry connections, Dan is as an invaluable asset for navigating the intricacies of the New York City market.
Ari LeFauve MANAGI NG DI RECTOR | SOHO TOWN Gramercy is managed by Managing Director Ari LeFauve, who also manages TOWN SoHo. As a respected member in the industry, Ari carries an extensive expertise in sales, rentals and new development marketing. With a contagious energy and an unrelenting work ethic, Ari constantly identifies challenges and offers creative, efficient solutions for his Representatives.
Gary Lacy SALES DI RECTOR | FI FTH AVENUE Gary Lacy, Sales Director of TOWN Fifth Avenue, is the driving force behind the growth of each one of his Representatives with laser focus on their needs. Managing with an open door, Gary is a widely recognized leader in the highly competitive Manhattan luxury real estate market.
Adam Taylor SALES DI RECTOR | ASTOR PLACE
A veteran of TOWN with over thirty years of luxury sales experience and over a decade of experience in the high-end New York City real estate market, Adam Taylor brings excellent communication skills and unsurpassed negotiating tactics to his role. Adam carries a wealth of experience in all aspects of the New York City luxury real estate market, ranging from sales and leasing to investment and new development serving high profile clients across the fields of sports and entertainment, and business and finance both locally and internationally.
Danielle Elo SALES & LEASI NG MANAG ER | ASTOR PLACE TOWN Astor Place is managed by Sales and Leasing Manager Danielle Elo. A respected real estate veteran with a reputation for strong communication skills, Danielle masterfully guides Representatives by celebrating their strengths and providing them the skills necessary to overcome their weaknesses.
Larry Goldblatt LEASI NG MANAGER | ASTOR PLACE Working alongside Lina as Leasing Manager of Astor Place, Larry Goldblatt remains one of the most accomplished, respected and well-liked real estate managers in New York City. With a successful career spanning the course of several decades, Larry carries vast expertise in navigating the city’s real estate market.
Dean Dunbar SALES & LEASI NG MANAG ER | UPPER EAST SI DE As a native New Yorker with diverse business experiences, Dean Dunbar has successfully worked with a broad array of clientele. Highly personable and tirelessly persistent, he has a winning way about him that puts clients and colleagues at ease even during the most complicated transactions. “Exemplary service hinges on honesty, transparency and hard work,” says Dean. “Combined with a deep understanding of the market, I believe these are the keys to complete customer satisfaction.”
Jeffrey Carlson SALES & LEASI NG MAN AG ER | FI NANCI AL DI STRI CT As a longtime Financial District resident and twelve-year real estate veteran, Jeffrey has been immersed in the area’s changing residential landscape and emergence as a bustling mecca boasting luxury amenities, fine eateries, world class retail and leading industries. With honesty, integrity and collaboration his guiding principles, whether it be rentals, sales, marketing or management, customer service is always Jeffrey’s first priority.
Henry Ferry SALES & LEASI NG MAN AG ER | WI LLI AMSBURG A great broker provides access to the best apartments, dispenses expert advice and offers real-time information. That’s exactly what Henry consistently delivers. Access to off-market properties and unadvertised buildings through a broad bench of longtime trusted contacts is his winning edge. Deeply immersed in the NYC market since 2005, Henry’s clients have a firm grasp of fast-moving, dynamic data and thus are able to make the best decision for themselves and their families. Because of his unrivaled service, a significant part of his clientele has been garnered from personal referrals.
Charles Badalamenti SAL ES & LEASI NG MANAGER | ASTORI A-LI C Charles Badalamenti, Manager of TOWN Astoria/Long Island City, was born in, raised in, and has always called Astoria home. Charles was drawn to real estate at an early age after watching his parents invest in and manage properties in Astoria, and throughout the course of his career has been responsible for more than 50 successful transactions within the neighborhood alone.
Lina M.Viviano SALES DIRECTOR
Lina M. Viviano, Director of Sales, TOWN Brooklyn Heights, and a resident of Brooklyn Heights, DUMBO, Cobble Hill and Manhattan over the years, has been an integral member of the TOWN management team who, since the earliest days of the company’s founding and her positions at TOWN, has been respected by all for offering balanced and thoughtful input and for leading TOWN’s Representatives through inspiration, experience, and example.
Luciane Serifovic DI RECTOR OF I NTERNATI ONAL SALES A real estate veteran with over a decade of experience, Luciane focuses on extending TOWN’s reach beyond local New York City borders and into the international luxury market. Exemplifying the firm’s hallmark level of service, she also focuses on corporate relocation, seeking to ease the transition of TOWN’s high-profile corporations, clients, and customers both domestically and internationally. A native of Brazil, Luciane is fluent in three languages and is a committed member of the Real Estate Board of New York and The New York Residential Specialist – NYRS.
Samar Hamza CORPORATE AND RELOCATI ON SERVI CES MANAGER As International Sales, Corporate and Relocation Services Manager, Samar Hamza works to support and extend TOWN’s impressive reach beyond local New York City borders and into the international luxury market. With a proven eye for detail and a pension for expert multitasking, Samar also works closely within the firm’s corporate relocation services to ease the transition of highprofile
corporations,
clients
and
customers,
both
domestically
and
internationally.
MelissaTrue MANAGI NG DI RECTOR OF CULTURE & CAR EER S As Managing Director of Culture & Careers, Melissa True holds the important role of uniting TOWN’s rapidly growing, close-knit community of Representatives together. Loyal, approachable and always smiling, Melissa is charged with assuring that TOWN’s culture of care and commitment to building authentic, long-term relationships is applied across the company and throughout every interaction.
Elaine Diratz M AN AGI NG D I RE C TO R
|
TND
A longstanding member of the New York real estate community, Elaine Diratz is a seasoned sales and marketing executive with more than 25 years of condominium new development and conversion experience spanning all facets from pre-development planning, to the definition and deployment of marketing strategies, and the establishment of highly effective sales programs.
Dorothy Sexton VI CE PRESI DENT OF SALES AND BUSI NESS DEVELOPMENT |
TND
Dorothy is a revered member of the industry with a proven track record who can count the sales and marketing of the highly acclaimed luxury
developments 737 Park Avenue which achieved over $4,000 per square foot and 150 East 72nd Street which achieved over $3,000 per square foot among her many successes. With experience ranging from the pre-development though coordination of sales and marketing, Dorothy led the activities of several transformative condominium projects including Windsor Park at 100 West 58th Street, Downtown by Philippe Stark and Arris Lofts among others.
Loretta Bradbury VI CE PRESI DENT OF SALES A seasoned veteran of the New York City real estate community, Loretta Shanahan-Bradbury carries over two decades of experience in all aspects of the industry, ranging from the effective pre-development planning and sale of some of the city’s most prominent new development condominiums to the strategic marketing and leasing of luxury Manhattan rental properties. Her expertise has taken her across the city’s new development landscape, from Wall Street to the Upper East Side and beyond.
Jamie Reimer-Aloia VI CE PRESI DENT OF DESI GN AND DEVLOPMENT | TND With a background in architecture and real estate development, Jamie Reimer-Aloia primarily focuses on ground up and conversion new development rental projects. With respected expertise and tenacious dedication, Jamie has
an intimate understanding of a developer’s needs and the big picture elements that are important to the success of any project.
Elanna Jocimek VI CE P R E S I D E NT, O P E R ATI O NS
|
TML
Bringing more than two decades of experience spanning all facets of real estate, Elanna Jochimek has led successful projects totaling over 6,000 apartments. Prior to joining TOWN, Elanna oversaw the leasing operations for
Equity Residential in Downtown Brooklyn with a focus on ground up new construction, unique marketing strategies, and asset maintenance while surpassing leasing projections.
Jacqueline Pestana CHI EF OPERATI NG OFFI CER Jacqueline Pestana brings invaluable experience to the oversight of TOWN’s
day to day operations and essential departments including Human Resources, Legal, Listings, Facilities, Accounting, and IT. With a background in accounting, Jacqueline entered the real estate industry in 2002 when she joined Citi Habitats’ corporate office. With continually growing responsibilities, from the onset Jacqueline became the go-to-person with a well-earned reputation of capably handling any situation with sensitivity, professionalism and grace.
Lori Levin DI RECTOR OF MARKE TI NG AND COMMUNI CATI ONS A 19-year veteran of the real estate industry, Lori Levin serves as TOWN’s Director of Marketing and Communications. In this dual role, Lori is responsible for the development of ongoing communication and marketing initiatives from the placement of trendsetting stories to the deployment of customized campaigns for the firm’s properties and Representatives - that are reflective of TOWN’s distinctive luxury brand and position as an industry leader.
Michael Martin DI RECTOR OF DI GI TAL STR ATEGY A real estate veteran with over 30 years of respected industry experience, Michael collaborates with the Information Technology, Listings, Marketing, and
New Development departments to support and extend our digital footprint and interactive strategy. Michael’s extensive experience has carried him across multiple real estate positions, from on-site leasing and residential sales to marketing and strategic design.
Luis Guevara DI RECTOR OF TECHNOLOGY With a keen understanding of the real estate industry and transactional process, Luis Guevara serves as the firm’s Director of Technology. Prior to joining TOWN Residential, Luis served as the Director of Data and Information Technology for 6 years at a boutique Manhattan brokerage. In addition to the oversight of all of the firm’s systems, Luis was instrumental in the development and deployment of
new technology such as a fully integrated Deal Transaction System, streamlined listing system, and several iterations of the company’s web and mobile sites.
Sylvia Ang DI RECTOR OF LI STI NGS Sylvia Ang brings more than 12 years of experience and an encyclopedic knowledge of the New York City real estate market to her role as TOWN’s Director of Listings. As Director, Sylvia is responsible for the company’s massive
database of exclusive sales and rental listings, and acts as a liaison between TOWN’s expert Representatives and the city’s management companies and landlords. Known for her efficiency and bias for action, she ensures the database is accurate, up-to-date and legally compliant.
NeilWeiss I N-HOUSE COUNSEL As in-house counsel for TOWN Residential, Neil Weiss brings extensive legal
insight to the firm; coupled with a stellar track record in vendor management, contract analysis, litigation oversight and corporate best practices. Neil holds a bachelor’s degree in telecommunications, operations and planning from the University of Florida and received his J.D. from Benjamin Cardozo School of Law, Yeshiva University.
TOWN Offices TOWN Residential’s ten offices are conveniently located in the city’s most dynamic neighborhoods providing easy access to customers and Representatives alike.
TOWN Flatiron
TOWN Astor Place
110 FI FTH AVENUE, NEW YORK, NY 10011
26 ASTOR PLACE, NEW YORK, NY 10003
212.633.1000
212.584.6100
TOWN Flatiron, the firm’s flagship office which opened in
TOWN
December 2010, is perfectly located in the heart of
overlooking historic Astor Place in the Gawthmey Siegel-
Manhattan’s thriving Flatiron District at 110 Fifth Avenue.
designed Sculpture for Living at 26 Astor Place. From the
With more than 16,600 square feet of open and private
concrete floors to the more than 12-foot ceilings and
workspaces, TOWN Flatiron is home to 110 of the firm’s
oversized windows featuring the iconic TOWN clock, the
Representatives. At the center of TOWN Flatiron is TOWN
design choices made throughout the 6,000-square- foot
Square,
office bring the neighborhood inside. Standing
a
750-square-foot
space
dedicated
to
Astor
Place,
a
full-block
storefront
space
as the
collaboration and professional development through
firm’s fourth office, TOWN Astor Place also features the
regular office meetings and intimate bi-weekly round
Astor Room – a state-of-the-art theater- style professional
tables focused on current market trends and sharing of
development space that is also made
best practices.
community partners.
TOWN Financial District
TOWN SoHo
88 GREENWI CH STREET, NEW YORK, NY 10006
337 WEST BROADWAY, NEW YORK, NY 10013
212.269.8888
212.924.4200
TOWN Financial District, nestled in the heart of the
The 1885 landmarked corner storefront located at 337
neighborhood at 88 Greenwich Street, was one of
West Broadway boasts a first floor TOWN Square and a
TOWN’s original two offices that opened in December
second floor that includes an open and collaborative
2010. A neighborhood with a rich history and countless
work space for TOWN SoHo’s 35 Representatives.
architectural
gems, the
Financial
District is quickly
evolving into a bustling 24 hour a day residential destination with luxury amenities. The only full service firm in the neighborhood, the storefront office embodies the warmth and spirit of the area, and is home to more than 30 Representatives who have their fingers on the pulse of the leasing, resale, and active new development market.
available to
TOWN Offices TOWN Fifth Avenue
TOWN Upper East Side
730 FI FTH AVENUE, NEW YORK, NY 10019
239 EAST 79TH STREET, NEW YORK, NY 10075
212.242.9900
212.929.1400
Home to more than 70 Representatives, TOWN Fifth
TOWN Upper East Side is located at 239 East 79th Street at
Avenue is located in the prestigious Crown Building at 730
the corner of Second Avenue – a key crossroad of the
Fifth Avenue at 57th Street – a location recognized
Upper East Side, one of the city’s most prominent and
around the world as the epicenter of luxury.
prestigious neighborhoods. The firm’s 6,000-square-foot space is home to more than 55 Representatives.
TOWN Astoria-LIC
TOWN Brooklyn Heights
35- 37 36TH STREET, ASTORI A, NY 11106
195 MONTAGUE STREET, BROOKLYN, NY 11201
71 8 .2 1 5 .846 0
71 8 .2 1 5 .844 0
TOWN Astoria/Long Island City stands at 3537 36th Street
TOWN Brooklyn Heights stands at 195 Montague Street
alongside the iconic Kaufman Astoria Studios. With an
with a strong and collaborative community culture.
already successful sales rate in Queens, the flagship office
Serving a neighborhood rooted in its historic landscape,
will bolster the ever-growing interest in the area and bring
the Representatives tailor their dynamic expertise and
best-in-class service to the community.
customized approaches to best-serve their every client.
TOWN Williamsburg
TOWN Gramercy
240 BEDFORD AVENUE, BROOKLYN, NY 11211
33 I RVI NG PLACE, NEW YORK, NY 10003
71 8 .2 1 5.845 0
212.557.6500
Situated at 240 Bedford Street, TOWN Williamsburg is
Located at historic 33 Irving Place, TOWN Gramercy is
home to an expert group of Representatives. Specializing
primely located on 16th Street just off of Union Square.
in
the
The early 20th century building was designed by famed
community of best-in-class and driven Representatives
architects Goldwin, Starrett & Van Vleck who boast Saks
collaborates to streamline every part of the real estate
Fifth Avenue among their many credits. 33 Irving Place is
process.
home
the
neighborhood’s
vibrant
culture
scene,
to
the
offices
of
the
CEO,
TOWN
New
Development, TOWN Marketing and Leasing, as well as the firm’s corporate departments.
TOWN Residential LLC (“TOWN”) is a licensed real estate broker located at 33 Irving Place, New York, NY 10003. All property listing information, including, but not limited to, square footage, room count, and number of bedrooms are from sources deemed reliable, but are subject to errors, omissions, changes in price, prior sale or withdrawal and should be verified by your own attorney, architect, engineer or zoning expert. This is not intended to solicit property already listed. To find a Representative’s licensed as name, please visit: http://townre.nyc/NameSearch. TOWN Gramercy LLC is a licensed real estate broker and a subsidiary of TOWN.
