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SpecialReport
15 May 2016
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Canon EXPO 2016 Shanghai Displayed Forward-Looking, Delightful Imaging Technology
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anon EXPO 2016 Shanghai was a grand four-day carnival for visitors and lovers of forwardlooking imaging technology at the Shanghai International Convention Center during May 19-22, 2016. Canon EXPO is the largest comprehensive corporate exhibition from Canon Group and is held every five years and showcases the latest cutting-edge and industry-leading technologies together with a full line-up of Canon products, solutions and services. Canon EXPO 2016 Shanghai, themed ‘Unlimited Delight,’ is the final stop following the expositions in New York, Paris and Tokyo. EXPO 2016 Shanghai gave expression to the happiness and delight brought into peoples’ personal and professional lives by images that serve as ‘connections.’ The EXPO’s Opening Ceremony started with speeches by Fujio Mitarai, Chairman and CEO of Canon Inc and Hideki Ozawa, President of Canon Asia Marketing Group in the Pudong Shangri-La Hotel, introducing the future five-year development
strategies of both Canon Group and Canon Asia Marketing Group in detail. Fujio Mitarai said, “India with a huge population and high GDP growth rate is definitely a big and attractive market, so the Indian market is on the top of our attention. As far as business strategy is concerned, Canon has a unique promotion and marketing strategy worldwide, and we will effectively apply the same strategy for India as well. Next, we have 2020 Olympics in Tokyo and Canon will release 8K broadcasting cameras before the games. Now onwards we will also focus more on security & surveillance sector which offers promising scope for our solutions. We are going to invest smartly in manufacturing as well as promotion to meet the demand and exploit the opportunities in the Asian countries.” Canon Asia Marketing Group is one of Canon’s five Marketing Groups, consisting of 12 companies throughout Asia: China, Korea,Singapore, Thailand, Malaysia, the Philippines, India, Vietnam, Hong Kong and Taiwan,
all together employing nearly 7000 people. Canon, traditionally into cameras and imaging for several decades, is now entering security & surveillance segment with big plans. On how big data will help Canon in its latest security & surveillance venture, Kevin Ogawa, Chief Operations Officer of Canon Asia Marketing Group and Executive VP of Canon (China) Co Ltd, comments, “Canon perceives security category as one of the expanding markets. Canon is collaborating with Axis and Milestoe to provide effective surveillance and networking camera systems, where Canon will provide the best digital technology, high resolution, which will be further refined and developed with time. Axis will provide the best hardware and Milestone will provide the effective software. And when these three entities converge, they will create the most effective surveillance and networking systems. We want these products to be more conducive to the networking environment. We have demonstrated our expertise
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SpecialReport through our latest technologies on face recognition, age recognition, counting peoples movements, etc. All these technologies will become crucial while building effective security & surveillance technologies. Until 2020, we have methodical plans to invest in security solutions so that we can foster our B2B business foundation
expand its business scope for B2B products, and strengthen the brand image of Canon in Asia. With these four strategies, Canon strives to become a USD 10 billion Group by 2020.” The exhibition hall of the Canon Expo 2016 Shanghai covered more than 7000 sqm and is divided into 13 exhibition zones, showcasing exhibits
Mr Fujio Mitarai’s Chairman & CEO, Canon Inc and expand it further.” Fujio Mitarai added, “The Internet of Things (IoT) is opening up a new
from Mainland China, Hong Kong, South Korea, America, Japan, etc. The EXPO attracted approximately 40,000
world in which things and things, and things and persons are connected through data exchanges. Canon’s core imaging technologies, lens technologies, sensors and processors will enable Canon to stand out from the competition in this new era. Canon will build an ecosystem of innovation to leverage local assets while managing globally. To do this, Canon will define new business strategies in each of its key markets.” Hideki Ozawa explained, “The explosive growth of the tourism market, along with the abundance of big international sports events to be held in Asian countries, will without doubt bring about many opportunities for Canon. Therefore, Canon has put forward the key concept of ‘Closer and Connect.’ ‘Closer’ means to be closer to customers and ‘Connect’ refers to the close-knit connections between people and people; people and things; and things and things. Based on the concept of ‘Closer & Connect,’ Canon Asia Marketing Group will create new customers, cultivate and develop emerging regional markets in Asia,
visitors from across the globe. On their India strategy, Kevin Ogawa adds, “India a priority market for Canon. Canon India has been showing steady growth for the past several years. Not only that our sales figures are increasing, but the Indian customers are able to understand better the quality and reliability of Canon’s products. In the coming years, we will steadily increase our investments in the Indian market on promotion and marketing. We are also using social media, web, retailing and print as promotion platforms. Also, Indian market is a favorite market for our printing services such as production printing. We are committed to make more investments in India.” The exhibition venues were located on F1, F3 and F7 of the Shanghai International Convention Center. The exhibition venues were divided into 13 exhibition zones: ‘Vision Theatre,’ ‘Canon History,’ ‘Canon Now,’ ‘Moment,’ ‘Lens Experience,’ ‘Professional Imaging,’ ‘Working Space,’ ‘Healthcare,’ ‘Security Solutions,’ ‘Environment,’ ‘Cultural Protection,’ ‘Beyond High
“India with a huge population and high GDP growth rate is definitely a big and attractive market, so the Indian market is on the top of our attention. As far as promotion and channel strategy is concerned, Canon has a unique promotion and marketing strategy worldwide, and we will effectively apply the same strategy for India as well.” Image Quality,’ and ‘Enriching the World through Innovative Imaging.’
Canon Displayed Astoundingly Innovative ImagiNg
To experience the miracles of the future of the IoT, the exhibition zones ‘Beyond High Image Quality’ and ‘Enriching the World through Innovative Imaging’ were the focal points! People had a great time in the ‘Enriching the World through Innovative Imaging’ zone. ‘Intelligent Imaging for Life’ was arranged like ‘home’ where visitors could see the pictures and videos in the living room, on the tea table and on the wall of ‘their own home.’ At the EXPO site, visitors could enjoy looking leisurely at photos, watching videos and chatting. The ‘Versatile Collaboration System’ is a dazzling system targeting companies and schools. With this system, images can be projected onto desktops or onto real objects. It can also record documents and real objects. What’s more, it can even recognize and
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Mr Hideki Ozawa
President of Canon Asia Marketing Group
Canon has put forward the key concept of ‘Closer and Connect.’ ‘Closer’ means to be closer to customers and ‘Connect’ refers to the close-knit connections between people and people; people and things; and things and things. Based on this concept of ‘Closer & Connect,’ Canon Asia Marketing Group will create new customers, cultivate and develop emerging regional markets in Asia, expand its business scope for B2B products, and strengthen the brand image of Canon in Asia. With these four strategies, Canon strives to become a USD 10 billion Group by 2020.”
operate through gestures, just like scenes in Hollywood blockbusters! Canon’s Mixed Reality technology has been applied to car showrooms, thus offering welfare to car intenders. The Mixed Reality (MR) system entitles car-buying customers to an experience a drive identical to a real test drive. Furthermore, with this system, customers can also adjust the exterior color and the interior of a car until they have designed their very own ‘dream car.’ ‘Rich Collaboration System’ transforms an ordinary office into a seemingly multinational office located in Lujiazui, Shanghai. Many people have likely already experienced the embarrassing situation that, during
15 May 2016 teleconferences, even if people could see each other, neither PPT presentation nor the marking on the PPT could be synchronized. This Rich Collaboration System can address all these problems arising in workplaces and help offices in different corners of the world operate in sync. As its name implies, ‘Beyond High Image Quality’ mainly showcased the imaging technologies that will generate strong visual impact in the future. You will break through your limited cognition of image and printing here. By means of 120 megapixel EOS digital cameras, high-resolution printing solutions and the next-generation professional inkjet printers, Canon has created a vivid and magical ‘Image Airport’ here. In ‘Shanghai Printing World’ corner, visitors were amazed to see how creative their life could get with printing: exquisite photo albums, colorful posters, and special tailormade publications … all were Canon’s professional digital printing products. ‘Canon Super Creative Printing’ corner exhibited facsimiles of several famous oil paintings created during the European Renaissance Period, which were perfectly recreated through Canon’s texture capturing and image processing technologies, together with Océ’s elevation printing technology. In Canon’s 8K display area, both image input and output equipment was 8K! The high-resolution images shot by Canon’s 8K cameras, could display images with a resolution 16 times higher than ordinary HDTV! Canon delivers not only two-dimensional
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‘emotion,’ ‘work’ and ‘society.’ Here, Canon’s full-line input and output products were displayed, covering the areas of personal consumption, office and industry equipment. Moreover, you could witness the achievements made by Canon in the corporate social responsibility field as an Excellent Corporate Citizen. The theme of ‘emotion’ is unveiled in ‘Moment’ zone. It showcased how images function as ‘connections’ of human emotions, and how, in this way, they fill one’s life with delight. Canon has always focused on creating humanized products and providing users with image experiences that are interesting and can be shared. Photography works exhibited in ‘Moment Theater,’ ‘Memorial,’ and ‘365 Gallery’ corners, through static or dynamic ‘images,’ told vivid and fresh emotional stories. Thanks to the ‘Shooting Experience Station’ Connect Train, visitors could take a Canon EOS Digital Single Lens Reflex Camera in their hands, jump onto the mini-train and enjoy a shooting journey. In ‘Moment Studio,’ you can capture fleeting moments such as highaltitude falling, gravity-free condition,
high resolution visual pleasure but also ‘360 Degree Imaging and Sound.’
Canon’s Latest Products Displayed Canon’s Emotions and Care for the Society
Canon’s product exhibition zone featured the three themes of T /OnlineNCN f /ncnonline.net W /ncnonline.net
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and flying over skyscrapers! The said photos can be shared through the ‘Connect Technology’ platform. Visitors experienced ‘Canon image uploading’ service applying cloud storage technology and image storage Connect Station CS100 which has changed image storing, appreciating and sharing forms, and digital cameras with Wi-Fi function through wireless connection. With smartphone application Camera Connect installed, users can have easy access to remote shooting and photo wireless browsing and transmission! The ‘Work’ theme comprises two exhibition zones, namely, ‘Working Space’ and ‘Professional Imaging.’ A wonderful stage play was on in ‘Working Space’ exhibition zone. It told the success story of an old, famous clothing shop which had been passed down from generation to generation. Through this story, it was shown how ‘colorful’ working environment can bring more business opportunities. The theme ‘Society’ consists of ‘Healthcare,’ ‘Security Solutions’ and ‘Environment’ exhibition zones. Canon’s m e d i c a l products had been flourishing here which i n c l u d e d
X-ray flat panel detector of the CXDI series, a painless breast CT system, a photo acoustic mammography system that allows 3D imaging of blood vessels, fundus cameras, and OCT. It was a great feeling to have a close look at these high-end devices. In ‘Security Solutions’ zone, security systems not only serve purposes of safety precautions, but also find more diversified and more interesting applications within the retail sector, the smart home, and the tourism sector. Canon’s environmental protection design runs through the entire lifecycle of products, which shows how Canon cares for and protects the earth. ‘Environment’ zone displayed Canon’s environmental protection measures at all stages, including product design, development, production, application, recycling and reuse. Meanwhile, the ‘TSUZURI Cultural Heritage Inheritance Project’ as displayed has witnessed the power and value of ‘images’ as a temporal link connecting history and reality. The most striking item at this EXPO was the ‘Folding Screen of the Flowers and Birds of the Four Seasons,’ an achievement of the ‘TSUZURI Cultural Heritage Inheritance Project.’ It is a delicate facsimile that integrates the traditional crafts of Kyoto in Japan and Canon’s imaging technologies. In this project, Canon donates these highquality facsimiles to temples, galleries and other institutions so that more people can appreciate cultural relics while original works can be well-preserved. In addition, Canon’s history
Mr Kevin Ogawa
Chief Operations Officer of Canon Asia Marketing Group and Executive VP of Canon (China) Co Ltd
“Canon India has been showing steady growth for the past several years. Not only that our sales figures are increasing, but the Indian customers are able to understand better the quality and reliability of Canon’s products. We are also using social media, web, retailing and print as promotion platforms. Indian market is a favorite market for our printing services such as production printing too. We will steadily increase our investments in the Indian market on promotion and marketing.”
and status quo had been introduced in detail in this exhibition zone.
Other wonderful activities during Canon EXPO 2016
Besides providing extensive consumers, industry users and business institutions with an all-round display of Canon image products, solutions, service and future technologies, at Canon EXPO 2016 Shanghai, Canon also offered on-site camera cleaning service and field sales to visitors. ‘Creative Printing’ and multiple themed photography lectures and influential trade forums were concurrently held.
