CAPABILITIES DECK 2017 CAROLINA UNION

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rad content that can reach your audience across all of your digital channels. Video production ... Live Event Coverage a
CAROLINA UNION

COMMUNICATIONS & CREATIVE SERVICES CAPABILITIES DECK 2017

WHO WE ARE

We are a full service marketing and creative department located in the Carolina Union. We help student organizations and university departments develop and tell their unique stories through strategic marketing and smart, intentional creative.

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CCS CAPABILITIES DECK 2017

THE CCS DEPARTMENT

THE FIRST IMPRESSION

We collaborate with you to craft the right image for your brand. Our creative process ensures that you make the best first impression on your audience. Branding and Style Guides | Logos | Large Print Projects | Publications Promotional Assets | Event Collateral | Portrait Photography

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CCS CAPABILITIES DECK 2017

TRADITIONAL CREATIVE

COLOR

Carolina Union Brand Standards

Color | 1 1

CO LO R PA L E T T E The primary colors of the Carolina Union are the University’s colors of Carolina blue and white.

Primary Colors

CAROLINA BLUE

WHITE

C M Y K

C M Y K

60 19 1 4

R 90 G 163 B 210

Pantone Hex

0 0 0 0

The secondary colors help to provide contrast with Carolina blue by offering additional tints and shades of blue as well as Charcoal (which is mainly used for body copy).

R 255 G 255 B 255

Pantone White Hex # F F F F F F

The tertiary colors of Grass and Gold provide pops of brightness to the Carolina Union color palette.

Secondary Colors

SAPPHIRE

ICE

C M Y K

C M Y K

88 45 5 22

R 0 G 100 B 152

Pantone Hex

10 0 0 0

SKY R 225 G 244 B 253

Pantone Hex

C M Y K

37 6 2 0

Pantone Hex

C H A R COA L R 155 G 207 B 235

C M Y K

0 0 0 70

R 109 G 110 B 113

Pantone Hex

Tertiary Colors

GOLD

GRASS C M Y K

56 0 100 0

Pantone Hex

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R 125 G 194 B 66

C M Y K

0 25 97 0

R 255 G 194 B 26

Pantone Hex

TR ADITIONAL CREATIVE

CCS CAPABILITIES DECK 2017

BR ANDING AND ST YLE GUIDES

CCS CAPABILITIES DECK 2017

LOGOS

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TR ADITIONAL CREATIVE

CCS CAPABILITIES DECK 2017

LARGE PRINT PROJECTS BANNERS | POSTERS | A-FR AMES

A-FR AME

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POSTER

TR ADITIONAL CREATIVE

CCS CAPABILITIES DECK 2017

PUBLICATIONS FLYERS | BROCHURES | BOOKLETS

BROCHURE

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PL ANNER

BOOKLET

TR ADITIONAL CREATIVE

BUT TONS | STICKERS | SHIRTS | PENS | BAGS | NOTEBOOKS

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TR ADITIONAL CREATIVE

CCS CAPABILITIES DECK 2017

PROMOTIONAL ASSETS

CCS CAPABILITIES DECK 2017

EVENT COLLATER AL L ANYARDS | PASSES | HANDBILLS

PASS

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HANDBILL

TR ADITIONAL CREATIVE

EDITORIAL | HEADSHOTS | GROUPS

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TR ADITIONAL CREATIVE

CCS CAPABILITIES DECK 2017

PORTR AIT PHOTOGR APHY

EX TEND YOUR REACH

We combine strategy, creativity, and tech savvy to make super rad content that can reach your audience across all of your digital channels. Video production | Social Media Assets | ActiviTV Ads

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CCS CAPABILITIES DECK 2017

DIGITAL CREATIVE

EDITORIAL FEATURES | EVENT HIGHLIGHTS

CLICK IMAGE TO PL AY VIDEO

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DIGITAL CREATIVE

CCS CAPABILITIES DECK 2017

VIDEO PRODUCTION

PHOTOGR APHY | GR APHICS | SOCIAL VIDEOS | GIFS

FALLFEST PROMOTION

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SPOTLIGHT

DIGITAL CREATIVE

CCS CAPABILITIES DECK 2017

SOCIAL MEDIA ASSETS

CCS CAPABILITIES DECK 2017

ACTIVITV ADS STILL ADS | ANIMATED ADS

ANIMATED AD

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DIGITAL CREATIVE

STR ATEGIC VISION

Combining imagination and strategic vision to create powerful and personal stories that drive audience engagement on your social media channels. Social Media Strategy | Live Event Coverage and Promotion Content Management

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CCS CAPABILITIES DECK 2017

MARKETING STRATEGY

TODAY IN THE PIT

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T YS SNAPCHAT FILTER

UNC BB LIVE EVENT COVER AGE

SOCIAL MEDIA STR ATEGY

CCS CAPABILITIES DECK 2017

LIVE EVENT COVER AGE & PROMOTION

ARTFUL STORY TELLING

Every event is unique. Let us tell the story of your event through the artful eye of our talented team. Photography | Videography

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CCS CAPABILITIES DECK 2017

EVENT COVERAGE

CCS CAPABILITIES DECK 2017

PHOTOGR APHY

JORDAN/UNC BB EVENT

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OASIS AFRICA NIGHT

EVENT COVER AGE

CCS CAPABILITIES DECK 2017

VIDEOGR APHY

CLICK IMAGE TO PL AY VIDEO

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EVENT COVER AGE

LET’S TALK!

HOURS LOCATION EMAIL PHONE

CCS CAPABILITIES DECK 2017

M-F 9AM-5PM SUITE 1506 [email protected] 919-843-3194