Digital Marketing. Chris Rhoad ... well as technical development for digital and bricks and mortar companies. .... provi
2018
Capabilities Deck Digital Marketing
Chris Rhoad FOUNDER/CEO
1219 EMERALD FOREST LN KNOXVILLE, TN 37849
Davin Sturdivant
wwww.studiorhoad.com
SENIOR CONSULTANT
An automotive marketing agency.
We create comprehensive product development, brand identity systems, information architecture & user experience, design & media creation as well as technical development for digital and bricks and mortar companies. We help engage your customers across a broad and ever-growing digital ecosystem that includes social media, interactive applications search, video, media and the mobile environment.
Chris Rhoad FOUNDER/CEO
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Looking forward to working with you.
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ABOUT US
Since its founding as a modest design studio in 2001, Studio Rhoad has grown into a full-service agency driven by a team of world-class creatives and producers. Led by Founder and CEO, Chris Rhoad, we have helped some of the automotive world’s largest brands with award-winning marketing solutions
and experiences.
Our History
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Our mission is simple - consistently deliver ideas and work that matters and exceeds client expectations. Everything we do, we do in an open, transparent collaborative environment.
LOGO
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Our in-house team of designers, developers, creators are ready to 6 handle projects at
any scale.
ABOUT US
Partial Client List
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PARTIAL LIST
Awards & Recognition American Advertising Federation, W3 Awards, Davey Awards, Webby, Effie, Telly, Print, Communication Awards, UX Awards, How, Graphic Design USA,
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So, what does Rhoad do?
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WHAT WE DO
Our Services and Capabilities We love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. We do this across multiple touch points to help organizations achieve their goals.
STRATEGY
BRANDING & DESIGN
DIGITAL DEVELOPMENT
CONTENT PRODUCTION
STRATEGY
BRAND DEVELOPMENT & REBRANDING
WEBSITE DESIGN & DEVELOPMENT
SCRIPT DEVELOPMENT
DISCOVERY & RESEARCH
LOGO & ID SYSTEMS
UX/UI
COPYWRITING
USER EXPERIENCE
BRAND STYLE GUIDES
INFORMATION ARCHITECTURE
STORYBOARDING
BRAND STRATEGY & ARCHITECTURE
MESSAGING
WIREFRAMING
ILLUSTRATION
POSITIONING
COLLATERAL, PRINT & PACKAGING
PROTOTYPES
ANIMATION
CONTENT STRATEGY
ENVIRONMENTAL DESIGN
CUSTOM CONTENT MANAGEMENT
MOTION GRAPHICS
MARKETING CAMPAIGNS
ICONOGRAPHY
SYSTEMS
EXPLAINER VIDEOS
IOS APPLICATIONS
LIVE-ACTION PRODUCTION
WEB APPLICATIONS
POST PRODUCTION & VFX
ANDROID APPLICATIONS 10
Our process gathers existing programs and initiatives, stakeholder input, customer research, and industry trends into a highly engaging and interactive meeting.
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We run collaborative work sessions led by a facilitator to gain deep understanding of your brand. This approach accelerates the strategic process in general, and builds consensus throughout the entire engagement.
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Together, using a fast paced, user centric, and facilitated frame work, we define and prioritize user needs, create desire user journeys, define the brand, surface actionable insights, make strategic recommendations and produce tangible results that can be deployed within your organization.
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Project Roadmap Projects, and their corresponding campaigns and elements, typically experience the base phases of: 1. Definition, 2. Information Architecture, 3. Brand, Identity & Style, 4. User Experience, 5. Content Creation & Loading, 6. Launch &
7. Test & Iterate as illustrated below:
User Stories Use Cases & Flows Sitemap Wireframes Developer Spec. Content Spec.
Analysis
Template Spec.
Usage Patterns
Information Architecture
Product Definition
Brand Definition Customer Profiling
User Experience
Brand, Identity, Style
Content Creation
User Interface Front End Spec.
Competitive Audit
Design Application
Story
User Testing
Demographic Detail
Bug Fixes
Feature Revision
Analytics
User Focus Groups
Site Administration
Release Planning
Multivariate Testing
Performance
Launch
Template Design
Product Definition
Celebration
Messaging
Typography
Product Revisions
Copywriting
Creative Brief
Iconography
Marketing Strategy
Imagery
Palette
Animation
Design Spec.
Editing Content Loading
Test & Iterate
Prove it. Let’s see some case studies.
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CASE STUDIES
Varrstoen.com CLIENT Varrstoen Wheels CHALLENGE Brand, design and execute collateral that provides meaningful value to existing and potential customers. DELIVERABLES Strategy Messaging Collateral Web Design & Development Video
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CASE STUDIES
Blogging - Writing Samples •Why having a winter wheel and tire setup is important •How much brake clearance do you really need?
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CASE STUDIES
Email Marketing • 31.9% Open Rate • 4% Click Through Rate
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CASE STUDIES
Inbound Marketing & SEO • Search Engine traffic up 8.5% • 40,000+ monthly visits from organic search • Blog traffic up 68% • 270 Keywords ranked in the Top 3 of Google, 312 in the Top 10. • 18 new prospects per month on average 20
CASE STUDIES
Facebook Photo Contest
“For The Love Of Your Car”
• Total Contest Views: 159,078 • Page Likes increased by 93.16% • Weekly Total Reach: 12,247 to 55,089 • Total FB Page Impressions: 593,981 21
CASE STUDIES
Social Media Management • 1009.26% Organic Follower Growth over 3 years. • 3.64% Engagement Rate • Average of 1 sale per day via Instagram DM. Average customer spend is $600.
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CASE STUDIES
Website Redesign Brief • Simple and Intuitive Mobile Site • Increase Conversions • Bright / Clean • Safe, Secure, Efficient
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CASE STUDIES
Website Redesign Results • 16% Increase In Mobile Generated Revenue • 6% Increase in Desktop Generated Revenue • Mobile Bounce Rate Decreased by 27% • 12% Increase In Traffic • Silver Addy Award Winner 24
• Gold W3 Award Winner
CASE STUDIES
Traditional Print Advertising
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CASE STUDIES
KoruWorks.com CLIENT KoruWorks, LLC DELIVERABLES Strategy Messaging Collateral Web Design & Development Content Creation Video Production Social Media Management
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CASE STUDIES
KoruWorks is a small automotive performance shop in Atlanta, GA. They opened their doors with zero awareness, no followers, and zero revenue.
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CASE STUDIES
Email Marketing • 19% Open Rate • 2.5% Click Through Rate • Pre-launch campaign procured 613 new email subscribers in less than 7 days.
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CASE STUDIES
Social Media Management • 182.87% Organic Follower Growth • 8.39% Engagement Rate
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CASE STUDIES
The First Ever,
Instagram-Based Vehicle Tour. Do it for the ‘gram! In a world that offers countless means of social media participation Instagram has been my favorite. No games, just media. While doin’ it for the ‘gram is typically reserved for twerking aficionados, we were unfortunately (fortunately?) unable to provide followers with a KoruWorks twerk video. We could, however, hook you up with an in-depth virtual tour of their crowd-pleasing drift Nissan 240SX via Instagram. Start Tour: https://www.instagram.com/koruworkss13/ It only takes a moment to figure out this nifty little tour. Once you’ve found yourself at the start page simply tap on any image to reveal the account for the next step in the tour. 34
CASE STUDIES
Paid Media • 2% Click Through Rate: FB Ads • 2.14% Click Through Rate: Google Adwords • Provides KoruWorks with a 19% increase in
annual revenue.
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Example Ad: https://fb.me/2fJgXEnDoheYex7
CASE STUDIES
Blogging • You stole fizzy lifting drinks • No, seriously. He sand each one by hand
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CASE STUDIES
Website Redesign Results • Mobile conversions increased by 4x • Overall traffic increased by 83% • Bounce Rate Decreased by 8% • Time on-site increased by 20% • Make / Model Selector most utilized feature on site 37
CASE STUDIES
Tequila Patron CLIENT Tequila Patron NHRA Funny Car Team CHALLENGE Create compelling social media content for the race team’s growing fanbase. DELIVERABLES Strategy Messaging Content Creation Social Media Management
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CASE STUDIES
Social Media Management • 0 to 10k+ Instagram Followers in 12 months • 6.88% Engagement Rate
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CASE STUDIES
Content Creation • Instagram Reach: 21,819 • Facebook Video Views: 189,301 • Facebook Video Reach: 740,129
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CASE STUDIES
“Centennial”
Gold Addy Award Winner
Video Link
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CASE STUDIES
GripRoyal.com CLIENT Grip Royal DELIVERABLES Strategy Messaging Collateral Web Design & Development Content Creation Social Media Management
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CASE STUDIES
Action • Develop and implement new aesthetics for brand • Improve shipping/payment efficiencies • Improve customers’ mobile experience • Decrease Bounce Rate
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Results • Bounce Rate decreased by 545%
(34% down to 5%) • New site drastically improved back-office efficiencies but also the customers’ digital experience
CASE STUDIES
VTXWheels.com CLIENT VTX Wheels CHALLENGE Brand, design and execute digital collateral that provides a streamlined and efficient platform to sell product and update. DELIVERABLES Strategy Messaging Web Design & Development Content Creation Social Media Management
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Testimonials
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TESTIMONIALS
“
You guys are really, really awesome. In regards to my role, it's a pleasure and a relief to work with people whose taste and judgement you trust, and who add valuable thinking to the recipe. No micro-managing necessary. Still, you stayed willing, sunny, easy-going and professional. Stephanie Rivera EXECUTIVE ASSISTANT TO THE CEO
TEQUILA PATRON
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TESTIMONIALS
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Thanks to everyone at Studio Rhoad for an amazing effort! This is one of the most impressive pieces I’ve ever had the pleasure to work on and you guys CRUSHED IT! Rich Park PRESIDENT VARRSTOEN WHEELS
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TESTIMONIALS
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Every person that has see our website is completely amazed!! Great job!! I showed my colleague the site and he was completely amazed of the quality, layout and condensed way to present our company. Tyler Clayton CO-OWNER KORUWORKS
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TESTIMONIALS
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I think you've made us fall in love a little bit! Overall, we loved the work and all the background research to understand our business and the customer. We feel very good about that. Scott Allinder PRESIDENT
GRIP ROYAL
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Meet the team
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MEET THE TEAM
Your Team Roster Chris Rhoad
FOUNDER / CEO
Outside of the office, Chris has almost as much automotive experience as he does professional experience.
Amanda Martin
STRATEGIST
Well known for her haircuts, she laid the ground work for many awards and exceptional returns for our clients.
Davin Sturdivant
SENIOR CONSULTANT
Extensive experience working with Fortune 100 companies. Almost as importantly, Mr. Sturdivant has seen high levels of success in karting.
Guy Hayne
ART DIRECTOR
Guy is so good we ignore the fact that he chooses to drive a lowered Mazda 3.
Ryan Ridings
SENIOR DEVELOPER
When he’s not with his family, you can find him working on 3D printing models or tinkering with his car.
Ritesh Patil
BACKEND DEVELOPER
He knows several different languages. Most of which involve a lot of ones and zeros.
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Thank you. 865 789 0100
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[email protected] 