capture my chicago sponsorship levels

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Build trust in your brand with an influential audience. WHAT'S A PROJECT-LEVEL ... the mobile web app login screen to th
An introduction to Capture My Chicago An online community seeking the best of the Chicago area in photography.

About Capture My Chicago

How about some numbers?

Capture My Chicago is the web destination for Chicago-area photography. A favorite spot for professional photographers, hobbyist and the general population interested in their local community, Capture My Chicago is set to generate massive traffic and viral buzz from a highly-desirable audience. If your brand needs exposure in front of an audience who is passionate about our area and motivated to share your message to everyone they know, Capture My Chicago is the perfect sponsorship opportunity for you!

If you’re not on Capture My Chicago yet, you’re missing out! Capture My Chicago projected monthly stats:

How does it work?

Capture My Chicago users are high-income earners, stable and influential—the type of people you want to put your brand and message in front of. A few stats about our users and their behavior:

The concept is simple: people submit their photos of the Chicago area, then ask everyone they know to vote for their photos to help them win prizes and get published in real-world products. It’s built-in motivation for viral outreach. The community creates new community members at an amazing rate. It’s web traffic that grows on its own.

Traffic that grows on its own? How? Users submit their photos, then ask everyone they know for votes on Facebook, Twitter, via e-mail and on their own blogs. The voting aspect of the community is what makes it addicting at first, but the deep connection with community members is what keeps users coming back time and time again. Capture My Chicago’s projected referral traffic by source: ƒƒ 46% Facebook/Twitter ƒƒ 44% viral emails ƒƒ 6% blogs/forums ƒƒ 4% other

ƒƒ 2,000 photos ƒƒ 60,000 votes ƒƒ 6,000 comments ƒƒ 7,000 visits from social shares ƒƒ 200,000 page views

Advanced statistics tell the full story

ƒƒ 60% in 40+ age group (buyers) ƒƒ 30% in 25-39 age group (social influencers) ƒƒ 58% have income greater than $50,000/year ƒƒ 80% have lived in the area 5+ years ƒƒ 35% have 4-year degree or better ƒƒ 75% own their own homes ƒƒ 84% of visitors return to Capture My Chicago every day ƒƒ 96% of their page views last 60+ seconds on Capture My Chicago

A unique sponsorship opportunity We have four levels of sponsorships to offer. From short-term sponsorships to highly-targeted, integrated sponsorships, you are sure to find a sponsorship level that fits your budget and puts your brand in front of Capture My Chicago’s desirable audience. Turn the page to see details on each sponsorship type.

Capturemychicago.com :: [email protected]

Capture My Chicago Sponsorship levels Find the sponsorship level that meets your goals.

Four types of sponsorships

Let’s discuss what works best for you

We’ve split sponsorships into four levels so you can pick the one that’s right for you. Below is a quick snapshot of what each type of sponsorship includes. You’ll find additional details on the following pages.

Let our sponsorship experts answer your questions and help figure out the sponsorship level that fits your needs. We can also combine sponsorships if you prefer.

Key Benefits

Logo Branding

Project-Level

Challenge

Photo of the Day

Category

Dominate branding on all pages; mention as project sponsor in all promotion; (optional) prize attribution.

Highly-targeted, timely minicontest; brand, name, bio and link on challenge page; (optional) prize attribution.

Name/link on second mostpopular page; sponsorship includes all days; users return as daily destination.

Highly-targeted; brand on category home page; large ad impression on relevant category page.

Home page, plus navigation and footer on all pages

Challenge page

Photo of the Day page

Category page

Large pushdown roadblock plus large interstitial within challenge vote

180x150 on all Photo of the Day pages

Large pushdown roadblock on category page

Large pushdown on the

Ad Impressions dashboard (a user’s home page—most popular page)

Prize Attribution Optional

Optional

Available Slots 1 project-level sponsor

Unlimited

1 sponsor

30-35 categories

Term Minimum 6 months

Challenge length

4 weeks

3 months

Capturemychicago.com :: [email protected]

Project-level sponsorship

Build trust in your brand with an influential audience.

What’s a project-level sponsor?

Sponsorship terms

There is only one Capture My Chicago project-level sponsor. It’s the most exclusive sponsorship available. It puts your brand front-and-center, from the home page to the navigation, the mobile web app login screen to the footer, and every page in between. When people think of Capture My Chicago, they think of the project-level sponsor.

Pricing is straightforward and scales with your commitment length. Inquire about project-level sponsorship pricing today!

Project-level sponsorship details The project-level sponsorship is about associating your brand with the Capture My Chicago community in a deep and meaningful way. Your brand is presented as “the reason” behind the project and the primary supporter in every way. Because your brand is presented on every page, users come to know your brand and trust it. The project-level sponsorship cements your brand as a partner in the Capture My Chicago community.

What’s next? Getting up and rolling is a snap. Review the assets needed below and take a closer look at what’s included on the following pages.

Project-level sponsor assets needed ƒƒ Vector logo (at least 220px wide) ƒƒ Pushdown ad (940x30 closed, 940x300 open) ƒƒ Your URL ƒƒ Optional prizes to award to users

project-level sponsorship benefits The project-level sponsorship includes: ƒƒ Exclusive sponsorship of project. There is only one project sponsor. ƒƒ Presenting partner, making your brand “the reason” for the project. ƒƒ Logo/link presented front-and-center on login page. ƒƒ Large pushdown ad on dashboard page, the “home page” for all users. ƒƒ Logo/link presented on the login screen in mobile web app. ƒƒ Logo presented on the splash screen in mobile web app. ƒƒ Integrated branding and link in navigation on every page. ƒƒ Integrated branding and link in footer on every page. ƒƒ Opportunity to supply prizes, attributed to sponsor. ƒƒ Mention as project sponsor in all promotion of project.

Capturemychicago.com :: [email protected]

Project-Level sponsorship Integrated branding on login page.

1 Large Brand + Link ƒƒ Logo and link on login page.

1

ƒƒ Presented as partner, front-andcenter. ƒƒ Exclusive branding spot.

Capturemychicago.com :: [email protected]

Project-Level sponsorship

Large pushdown ad on dashboard, the most popular page and “home” for users. 1 Large ad unit ƒƒ 940x30/300 pushdown unit, perfect to convey message.

1

ƒƒ Atop content on dashboard, the home page for users and most popular page on the site.

Capturemychicago.com :: [email protected]

Project-Level sponsorship

Integrated branding on mobile web app splash screen and login page. 1 Mobile Branding Capture My Chicago

ƒƒ Logo on mobile web app splash screen. ƒƒ Presented as partner, front-andcenter. ƒƒ Exclusive branding spot.

2 Mobile Brand + Link

2 1

ƒƒ Logo and link on mobile web app login screen. ƒƒ Presented as partner, front-andcenter. ƒƒ Exclusive branding spot.

Capturemychicago.com :: [email protected]

Project-Level sponsorship

Front-and-center branding in navigation header and footer on all pages. 1 Header Brand + Link

1

ƒƒ Logo and link in navigation on all pages. ƒƒ Presented as partner, front-andcenter. ƒƒ Exclusive branding spot.

2 Footer Brand + Link ƒƒ Logo and link in footer on all pages. ƒƒ Presented as partner, front-andcenter. ƒƒ Exclusive branding spot.

2

Capturemychicago.com :: [email protected]

Challenge sponsorship

A timely, super-targeted sponsorship with an opportunity to provide prizes.

What’s a challenge?

Challenge ideas

A challenge is a mini-contest within the greater Capture My Chicago experience which generates a lot of traffic for a particular theme or event. It’s a great way to reach a subset of Capture My Chicago users interested in a specific subject matter.

Challenges can feature any subject and be for any duration, which means the possibilities are endless. Below is a list of a few challenge ideas. Please call us today to discuss your challenge ideas!

Challenge sponsorship details Challenges are timely and super-targeted. Challenges can run any length of time and be on any subject, which means starting a challenge that matches your message is as easy as can be. As the challenge sponsor you set the theme, then put your brand and message in front of active challenge participants.

Architecture

Football

Landmark hunt

Anything pink

Funny faces

Macro photos

Cutest baby

Grandparents

Music

Fair

Greatest garden

Puppies

Farm animals

High school

Romance

Flowers

Hot rides

Summer fun

Food

Kittens

Wild weather

challenge sponsorship benefits ƒƒ A challenge sponsorship includes: ƒƒ Input on challenge theme and duration. ƒƒ Exclusive sponsorship of challenge. ƒƒ Pushdown (pencil) ad on top of challenge page. ƒƒ Large interstitial ad on the 10th, 50th, then every 100th vote in challenge. ƒƒ Logo, link and bio on challenge page. ƒƒ Opportunity to supply prizes, attributed to your brand. ƒƒ Opportunity to secure rights to photos for your use (special conditions apply).

Sponsorship terms Pricing is straightforward and scales with your commitment length. Inquire about challenge sponsorship pricing today!

What’s next? Getting up and rolling is a snap. Review the assets needed below and take a closer look at what’s included on the following page.

Challenge sponsor assets needed ƒƒ Logo (220px wide) ƒƒ 100-word company bio ƒƒ URL ƒƒ Pushdown ad (940x30 closed, 940x300 open) ƒƒ Large ad for challenge interstitial spot (940x600)

Capturemychicago.com :: [email protected]

challenge sponsorship

A mini-contest with your brand the featured component. 1 Pushdown ad (shown open) ƒƒ Roadblock on challenge.

1

ƒƒ Generous space for branding and message. ƒƒ Open on first load. ƒƒ Sits atop challenge content. ƒƒ 940x300 open. ƒƒ 940x30 closed.

2 Header brand ƒƒ Logo presented on challenge header image.

SUNSET CHALLENGE

2 Sponsored by

Sponsored by

Y

ƒƒ Logo presented atop beautiful display of targeted photos.

CATEGORY SPONSOR

We are a family-oriented, dedicated Volvo dealership established in 1990 on Shelburne Road in Shelburne, Vermont. Since our inception in 1961 as a Mobil Station and Renault Dealership, we have changed owners once, outgrown two facilities and two towns, and chosen Volvo as the best match to our family values and selling style. Thanks in part to the contributions of our outstanding staff, loyal customers, and the success of our thirty year partnership with Volvo, we have become a flagship dealership showcased in an award winning facility in a beautiful location.

Visit the sponsor

3 Integrated brand + message (shown open)

3

ƒƒ 100-word bio to communicate your mission statement or message. ƒƒ Integrated “visit the sponsor” link to showcase your involvement in project.

Interstitial ad (not shown) ƒƒ Large ad (940x600) interstitial ad on 10th, 50th, then every 100th vote on challenge.

Capturemychicago.com :: [email protected]

Photo of the day sponsorship

Your brand on a daily destination for folks passionate about their community.

What’s the Photo of the Day?

Sponsorship terms.

Tons of photos are submitted to Capture My Chicago daily. The Photo of the Day is the top-scoring (or editors’ pick) photo that stood out above the rest. It’s like a daily contest within the greater Capture My Chicago experience and users love it! It’s a daily destination for everyone in the community and a sponsorship puts your company front-and-center.

Pricing is straightforward and scales with your commitment length. Inquire about Photo of the Day sponsorship pricing today!

Photo of the Day sponsorship details The Photo of the Day sponsorship is unique because it revolves around a popular destination on Capture My Chicago. In fact, the photo of the day page is the second most visited page — second only to a user’s home page. Because the Photo of the Day page is considered the “jump off” point, your company is put in front of users on a daily (or even hourly) basis.

What’s next? Getting up and rolling is a snap. Review the assets needed below and take a closer look at what’s included on the following three page.

Photo of the Day sponsor assets needed ƒƒ Logo (220px wide) ƒƒ 100-word company bio ƒƒ URL ƒƒ Ad (180x150)

Photo of the day sponsorship benefits ƒƒ A Photo of the Day sponsorship includes: ƒƒ Exclusive sponsorship of the Photo of the Day. ƒƒ Sponsor name and link on top of Photo of the Day page. ƒƒ Ad impression road block on Photo of the Day page. ƒƒ All previous photo of the day pages included.

Capturemychicago.com :: [email protected]

photo of the day sponsorship

A presentation of your brand and message on a daily destination. 1 Integrated brand + message (shown closed) ƒƒ Logo presented atop content. ƒƒ 100-word bio to communicate your mission statement or message. ƒƒ Integrated “visit the sponsor” link to showcase your involvement in project.

1

2 Ad roadblock

2

ƒƒ 180x150 ad to communicate message. ƒƒ Roadblock (100%).

Capturemychicago.com :: [email protected]

category sponsorship A targeted branding opportunity.

What is a category?

Available categories

A category a grouping of themed photos in a beautiful online display. Every photo submitted must belong to a category. Because categories are topical, each one is highly-targeted and the perfect spot for your brand.

Category sponsorships make the most of targeting. Each category is like its own vertical. We recommend sponsoring the category that is most relevant to your brand as your message will see the most user engagement if it is related to the category. Below is a list of a few categories that are available for sponsorship. Please inquire for a full list.

Category sponsorship details A category sponsorship is a all about targeting. Each photo submitted must fall into a category. We have more than 30 categories that are perfect for sponsorships. It’s a heavily-trafficked, highly-focused spot that highlights your brand and communicates your message.

category sponsorship benefits ƒƒ A category sponsorship includes: ƒƒ Exclusive sponsorship of sponsored category. ƒƒ Pushdown (pencil) ad roadblock on top of category home page. ƒƒ Logo, link and bio on category home page. ƒƒ Sponsorship terms. ƒƒ Pricing is straightforward and scales with your commitment length. Inquire about category sponsorship pricing today!

Architecture

Entertainment

On the Job

Campus Life

Farm Animals

Pets

Celebrations

Festivals

Plants

Children

HDR Imagery

Portraits

Cityscapes

Insects

Transportation

What’s next? Getting up and rolling is a snap. Review the assets needed below and take a closer look at what’s included on the following page.

Category sponsor assets needed ƒƒ Logo (220px wide) ƒƒ 100-word company bio ƒƒ URL ƒƒ Pushdown ad (940x30 closed, 940x300 open)

Capturemychicago.com :: [email protected]

Category sponsorship

A presentation of your brand and message in a targeted way. 1 Pushdown ad (shown open) ƒƒ Roadblock on category. ƒƒ Generous space for branding and message.

1

ƒƒ Open on first load. ƒƒ Sits atop category content. ƒƒ 940x300 open. ƒƒ 940x30 closed.

2 Integrated brand + message (shown open) Sponsored by

Y

CATEGORY SPONSOR

We are a family-oriented, dedicated Volvo dealership established in 1990 on Shelburne Road in Shelburne, Vermont. Since our inception in 1961 as a Mobil Station and Renault Dealership, we have changed owners once, outgrown two facilities and two towns, and chosen Volvo as the best match to our family values and selling style. Thanks in part to the contributions of our outstanding staff, loyal customers, and the success of our thirty year partnership with Volvo, we have become a flagship dealership showcased in an award winning facility in a beautiful location.

Visit the sponsor

2

ƒƒ Logo presented atop beautiful display of targeted photos. ƒƒ 100-word bio to communicate your mission statement or message. ƒƒ Integrated “visit the sponsor” link to showcase your involvement in project.

Capturemychicago.com :: [email protected]