You can email it using the prospecting email, which includes a link to the video ... is not an affiliate of Ameritas or
With life insurance and the Care4Life rider, you can offer your clients death benefit protection and an acceleration of the death benefit if the insured faces a serious medical situation, such as a critical, chronic or terminal illness.
Qualifying for Living Benefits If your client experiences one of the following qualifying events, they can accelerate a portion of their policy’s death benefit. The qualifying conditions require certification of a physician and may vary by state.
Critical Illness open heart surgery, angioplasty or myocardial infarction, life threatening
Care4Life Acceleration Rider
cancer, stroke, major transplant, end-stage renal failure
Chronic Illness inability to perform two of the six activities of daily living or diagnosis of severe cognitive impairment
Terminal Illness
life expectancy of 12 months or less
Sales Primer
Highlights of the Care4Life Rider • Simple qualification • No spending restrictions • No extra cost • Policy retains a residual death benefit The Care4Life rider is calculated using a lien approach. Most other companies use the discount approach.
Lien Approach
Discount Approach
Benefit amount is predetermined for qualifying conditions
Benefit amount depends on life expectancy and severity of the condition
Death benefit reduced by accelerated amount
Death benefit recalculated and reduced in greater proportion than accelerated amount
Policy premium remains the same
If death benefit remains, policy premium reduced
Think about your clients. Would they choose a policy and rider that provides a guaranteed accelerated benefit amount and a death benefit for their beneficiaries? Or would they prefer an unpredictable amount (even if the top of the range is higher) and no benefit for their loved ones? For many clients, a guaranteed amount and death benefit is the clear choice.
This information is provided by Ameritas®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to: Ameritas Life Insurance Corp., 5900 O Street, Lincoln, Nebraska 68510; Ameritas Life Insurance Corp. of New York, (licensed in New York) 1350 Broadway, Suite 2201, New York, New York 10018; and Ameritas Investment Corp., member FINRA/ SIPC. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas®, visit ameritas.com. Ameritas® and the bison design are registered service marks of Ameritas Life Insurance Corp. Fulfilling life® is a registered service mark of affiliate Ameritas Holding Company. © 2017 Ameritas Mutual Holding Company
LI 1732 3-17 For producer use only. Not for use with clients.
With life insurance and the Care4Life rider, you can offer your clients death benefit protection and an acceleration of the death benefit if the insured faces a serious medical situation, such as a critical, chronic or terminal illness.
Qualifying for Living Benefits If your client experiences one of the following qualifying events, they can accelerate a portion of their policy’s death benefit. The qualifying conditions require certification of a physician and may vary by state.
Critical Illness open heart surgery, angioplasty or myocardial infarction, life threatening
Care4Life Acceleration Rider
cancer, stroke, major transplant, end-stage renal failure
Chronic Illness inability to perform two of the six activities of daily living or diagnosis of severe cognitive impairment
Terminal Illness
life expectancy of 12 months or less
Sales Primer
Highlights of the Care4Life Rider • Simple qualification • No spending restrictions • No extra cost • Policy retains a residual death benefit The Care4Life rider is calculated using a lien approach. Most other companies use the discount approach.
Lien Approach
Discount Approach
Benefit amount is predetermined for qualifying conditions
Benefit amount depends on life expectancy and severity of the condition
Death benefit reduced by accelerated amount
Death benefit recalculated and reduced in greater proportion than accelerated amount
Policy premium remains the same
If death benefit remains, policy premium reduced
Think about your clients. Would they choose a policy and rider that provides a guaranteed accelerated benefit amount and a death benefit for their beneficiaries? Or would they prefer an unpredictable amount (even if the top of the range is higher) and no benefit for their loved ones? For many clients, a guaranteed amount and death benefit is the clear choice.
This information is provided by Ameritas®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to: Ameritas Life Insurance Corp., 5900 O Street, Lincoln, Nebraska 68510; Ameritas Life Insurance Corp. of New York, (licensed in New York) 1350 Broadway, Suite 2201, New York, New York 10018; and Ameritas Investment Corp., member FINRA/ SIPC. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas®, visit ameritas.com. Ameritas® and the bison design are registered service marks of Ameritas Life Insurance Corp. Fulfilling life® is a registered service mark of affiliate Ameritas Holding Company. © 2017 Ameritas Mutual Holding Company
LI 1732 3-17 For producer use only. Not for use with clients.
Sharing the Illustration
Prospecting for Clients Everyone faces the risk of a experiencing a serious illness. But most have never considered the impact to their families or to their retirement funds if they were to become sick. Consider adding the Care4Life rider to any financial or retirement income planning discussion you have with a client.
Care4Life Acceleration Rider This sales idea package provides all of the pieces needed for a successful campaign. The full spectrum of materials is outlined here. You can view and order these materials on Producer Workbench by entering Care4Life in the search field.
The client video helps start the conversation about the financial impact a serious illness can have. You can deliver this video in a number of ways:
You can use the illustration to further explain how a permanent life insurance policy can provide protection in three ways.
Excel Plus Index UL
Indexed Universal Life Insurance Prepared for: Care4Life Illustraiton Female Issue Age: 48 Preferred Non Tobacco
Specified Amount: $500,000 Death Benefit Option: A Initial Annual Premium: $4,545.00
Protection When You Need It Three Ways to Access Your Benefits
This example shows paying the premium for 20 years (until retirement) solving for the minimum premium required to carry the policy to age 100.
• You can post it on your website • You can email it using the prospecting email, which includes a link to the video • You can post it on your social media sites Several social media posts are available for you to use, including one that links to the prospecting video.
Meeting with Your Client Once a prospect contacts you, arrange a meeting to discuss how permanent life insurance with the Care4Life rider helps protect their financial plan.
Death Benefit You could also show a higher premium which would build more cash value. Cash value can be used to supplement income needs. If this is a goal for your client, paying a higher premium may build more cash value.
$500,0001
Excel Plus Index UL
Whatever premium your client pays, as long as the policy is in force, they know the guaranteed accelerated benefit amounts.
help provide more protection for you and your family Think About This…
If you are seriously ill, you may be comforted knowing your life insurance will provide for your loved ones. Life insurance can also provide living benefits to help ease the financial strain of a serious illness.
What if you suffered from a heart attack or stroke? Or were diagnosed with a serious illness, such as life threatening cancer? Or you’re faced with being unable to perform basic activities of daily living, who would you want to take care of you? How would you pay the bills?
ing cart. gh the shopp ingMythrou I Want Family to Take Care of Me d by order Nearly one fourth of America’s adult children provide
nalize can be perso This piece Representative Name Agency Name Address City, State, Zip Phone, Fax Email, Website
LOGO
The client flyer illustrates the financial impact of a serious illness and how an accelerated death benefit rider may help.
(Agent Name) is not an affiliate of Ameritas or its subsidiaries.
personal care, financial assistance or both to their aging parents.1 If this is the option you are choosing, make sure you’ve provided them the legal authority for your family member to represent you legally and financially. Also, you need to consider if they can afford to pay the bills for you and if it’s fair to burden them with these expenses.
Care4Life Accelerated Benefits
Cash Value
What are the Expenses? About 80% of older adults have at least one chronic illness. 68% have at least two.1 Facing a serious medical condition can be financially overwhelming: • The average cost of survival for a heart attack or stroke patient is $100,5002 • The cost for the initial treatment of colon rectal cancer is $51,8123 • The cost for the initial treatment of breast cancer is $23,0783 • The cost for the initial treatment of prostate cancer is $19,7103 • The average cost of a private room in a nursing home is almost $7,000 a month4 • The average cost for care in an assisted living facility is more than $3,000 a month4
LI 1742 VF 3-17
Listen to the Ameritas Now podcast to hear our sales development team discuss Care4Life. Check it out and sign up for notifications on Producer Workbench.
The fact finder can help your client organize their life insurance and disability income insurance needs prior to your meeting.
Year 1 Year 20 Age 65 Age 100
Guaranteed $0 $0 $2,575 $0
Current $0 $99,024 $73,606 $1,205
Critical Illness
Chronic Illness
Terminal Illness
$125,0002
$250,0002
$375,0002
Following up with Your Client Reach out after a meeting with a client follow-up letter or email. Sample copy is provided, providing a basis to discuss the process and next steps.
1. 2.
Specified Amount at policy issue. Benefit amounts are based on a percentage of the specified amount at the time of the first acceleration. The sum of all accelerated death benefits may not exceed either 75% of the specified amount at the time of the first acceleration or $1,000,000. The death benefit payable to the beneficiary and cash surrender value are reduced by the sum of accelerated benefits, any administrative fees, and interest charged on the accelerated benefits and administrative fees.
This is an illustration of hypothetical values, not a contract.
With life insurance and the Care4Life rider, you can offer your clients death benefit protection and an acceleration of the death benefit if the insured faces a serious medical situation, such as a critical, chronic or terminal illness.
Qualifying for Living Benefits If your client experiences one of the following qualifying events, they can accelerate a portion of their policy’s death benefit. The qualifying conditions require certification of a physician and may vary by state.
Critical Illness open heart surgery, angioplasty or myocardial infarction, life threatening
Care4Life Acceleration Rider
cancer, stroke, major transplant, end-stage renal failure
Chronic Illness inability to perform two of the six activities of daily living or diagnosis of severe cognitive impairment
Terminal Illness
life expectancy of 12 months or less
Sales Primer
Highlights of the Care4Life Rider • Simple qualification • No spending restrictions • No extra cost • Policy retains a residual death benefit The Care4Life rider is calculated using a lien approach. Most other companies use the discount approach.
Lien Approach
Discount Approach
Benefit amount is predetermined for qualifying conditions
Benefit amount depends on life expectancy and severity of the condition
Death benefit reduced by accelerated amount
Death benefit recalculated and reduced in greater proportion than accelerated amount
Policy premium remains the same
If death benefit remains, policy premium reduced
Think about your clients. Would they choose a policy and rider that provides a guaranteed accelerated benefit amount and a death benefit for their beneficiaries? Or would they prefer an unpredictable amount (even if the top of the range is higher) and no benefit for their loved ones? For many clients, a guaranteed amount and death benefit is the clear choice.
This information is provided by Ameritas®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to: Ameritas Life Insurance Corp., 5900 O Street, Lincoln, Nebraska 68510; Ameritas Life Insurance Corp. of New York, (licensed in New York) 1350 Broadway, Suite 2201, New York, New York 10018; and Ameritas Investment Corp., member FINRA/ SIPC. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas®, visit ameritas.com. Ameritas® and the bison design are registered service marks of Ameritas Life Insurance Corp. Fulfilling life® is a registered service mark of affiliate Ameritas Holding Company. © 2017 Ameritas Mutual Holding Company
LI 1732 3-17 For producer use only. Not for use with clients.
