Caribbean Tourism Review - Caribbean Tourism Organization

Feb 10, 2015 - fastest growing region in recent times, enjoyed a 5.0% increase while .... Canadians hosting of 57.9% of the Caribbean total. However, the ...
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Caribbean Tourism Review Global Performance

In the latest release 1 of the World Tourism Barometer, the World Tourism Organization (UNWTO) noted that in the first ten months, the number of international tourists grew by 4.7% to 978 million. In absolute terms that would be some 45 million tourists more than in the same period of 2013. In the most recent press release, it was disclosed that a new record (1.1 billion international arrivals worldwide) was achieved for 2014, a year which was plagued by feeble growth in the world economy. By region, the Americas lead growth with its highest recorded growth rate (7.8%) since 2010. This performance was four times better than the annual average between 2005 and 2013 and doubled the projected performance for 2014. Asia and the Pacific, the fastest growing region in recent times, enjoyed a 5.0% increase while Europe and The Middle East grew at 4.0%. Africa saw a 2.6% rise in tourist arrivals, no doubt hampered by the Ebola outbreak. Reflecting the resurging demand for leisure travel, arrivals to the Caribbean grew by 5.4% outpacing the average global growth rate, during the period. (See table 1.1 below for more details.).

Figure 2.1.1: Monthly Changes in Tourist Arrivals (Y-o-Y)

15.0 10.0 PERCENTAGE

1.

Industry Update – End of Year 2014 Tourist arrivals to the Caribbean region grew at a faster rate than expected in 2014. Preliminary data for the year indicates that the fifth successive annual increase in tourist arrivals was estimated at 5.3%, well above the expected 2% to 3% growth. This performance produced a record number of trips (26.3 million) which was 1.3 million more than the previous record of a year earlier. Consequently, the region maintained its share (2.3%) of global arrivals.

5.0 0.0 -5.0

2008

2009

2010

2011

2012

2013

-10.0 -15.0

YEAR

Figure 2.1.2: Monthly Tourist (Stop-Over) Arrivals 2010-2014 3000

2010

Table 1.1: Performance of International Tourist Arrivals by Region (Jan-Oct)

2.

2011

2012

2013

2014

Change 6.5% 3.1% 13.1% 6.5% 1.9% 8.9% 13.1%

5.1% 6.6% 6.5% 3.5% 5.3% -0.1% -3.5%

4.1% 3.7% 6.9% 4.4% 4.9% 5.2% -5.6%

4.7% 4.8% 6.8% 3.5% 0.9% 4.8% -3.4%

4.7% 4.0% 5.0% 7.8% 5.4% 2.6% 4.0%

Jan-Oct

Caribbean Performance

2.1. Tourist (Stop-Over) Arrivals Following on from the three previous quarters, demand continued to be strong throughout the fourth quarter such that each month rose on average 4.9%. This also meant there was a credible performance in the summer 2 period; arrivals grew by 5.6% compared to 2.9% during the previous summer. (See Figure 2.1.1 & 2.1.2). 1

December 2014 with data available up to October 2014. January-April and May-December are used to approximate the Winter and Summer seasons respectively. 2

2011 2012

2500

2013

Thousands

World Europe Asia and the Pacific Americas Caribbean Africa Middle East Sources: UNWTO, CTO

2010

2014

2014

2000

1500

1000 J

F

M

A

M

J

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A

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O

N

D

Month

CTO tracks arrival data from 33 different Caribbean destinations of which 28 have reported data on arrivals during the year. Of these, 24 reported increases in arrivals, two more than at the end of the third quarter. Several of the largest destinations by market share including Dominican Republic, Cuba, Jamaica and Aruba (accounting for 45% of total arrivals) set individual records during the year. Moreover, Aruba’s arrivals exceeded the 1 million mark for the first time. The s