through social media and collecting Facebook fans . The Activity: Participants were photographed in few points along the
Zahala Race – Sport Events Social Media PhotoMarketing
pic2go
Social Media PhotoMarketing
Objective: Grant race participants with numerous personal race photos – while achieving sponsor’s exposure through social media and collecting Facebook fans . The Activity: Participants were photographed in few points along the course, while Pic2go’s 2D barcode are printed on their race bibs. Using Pic2go’s Social Media PhotoMarketing solution – each participant could create and share a personal Facebook album with his or her race photos. Albums were fully branded with sponsor’s logos and links.
Results: Hundreds of participants have created and shared personal Facebook albums with their race photos, while becoming sponsor’s Facebook fans. Branded albums where exposed to more than 60,000 Facebook friends ! About Pic2go Technology Pic2go technology offers a self-operated photo-marketing solution using special 2D barcodes – picTags, to auto-tag people in photos. There’s no need for RFID chips, timing systems integration or special photography equipment. The photos are automatically shared in personal Facebook albums. Fans collection is integrated.
