Case Study - dmg::events + InGo

Case Study - dmg::events + InGo How dmg::events Used InGo to Grow Attendance and Engagement at Gastech Singapore 2015

About dmg::events dmg::events produces market-leading exhibitions, conferences and online platforms for the global energy, construction, hospitality and design industries. Through their Energy Events conferences and exhibitions, dmg::events is committed to help the growing international energy community bridge gaps and develop relationships across the various sector supply chains. Through a series of events dedicated to sectors and regions, dmg::events is bringing together the energy community even closer both commercially and technically.

dmg :: events + InGo Powered Event

Gastech is the leading event for the international gas industry and a global meeting place for energy professionals working in the natural gas supply chain.

“InGo has had a significant marketing impact on Gastech.” - Samantha Ling, Marketing Manager, International Energy Events, dmg::events The event brings together the entire supply chain of the gas industry and is held every 18 months in a different international location. Gastech now attracts over 15,000 industry commercial and technical professionals and services as a showcase for over 400 exhibitors from the upstream, midstream and downstream sectors.

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What dmg::events Wanted

The Results

The team at Gastech Singapore was frustrated by list fatigue and unmeasurable results from social media marketing. They were looking for a marketing solution to deliver both event growth and more relevant, engaged attendees. In reviewing products for social media amplification, they decided to implement the InGo Software Suite to use Advocate Marketing to reach a larger audience beyond their own data.

InGo was live on Gastech for a period of three months prior to the beginning of the show. Even though the widgets were not installed on all registration pathways, adoption was high at 27% and 1,571 attendees became Advocates. These Advocates had an average of 765 connections in their social profiles.

What InGo Delivered InGo worked with the web team at Gastech and with their registration partner, ITN International (an InGo Certified Partner) to install the InGo Software Suite. Gastech implemented all the InGo modules/widgets, including: Social Registration Widgets - Installed on the visitor registration pathway, the Login and Registration Widgets allowed attendees to register and authorize socially, auto-filled profile/personal detail information, and most importantly, enabled them to become Advocates for Gastech. Social Advocacy Widgets - Prominently linked from the main registration page, an entire page on the Gastech website was dedicated to the Who’s In social widget, allowing attendees and website visitors to discover who was planning to attend, both in and out of their networks. Attendees could use the Invites and Social tabs on the widget to post to their newsfeed about their intention to attend and invite their friends and network from an InGo pre-selected list of social contacts relevant to Gastech.

These 1,571 Advocates spread excitement across their networks by creating 741,914 Trusted Impressions about their intention to attend the event. They also sent 3,014 Personal Invitations to friends and colleagues to invite them to join them at Gastech. The result of this Advocacy was 1,798 Acquisitions at a cost of $4.75 per acquisition, less than ⅙of the industry average of $30.

“This tool is changing the way we think about social media marketing. We’d like to have InGo on all our reg related activities!” - John Whitaker, Digital & Data Director at dmg :: events The team at Gastech was so pleased by the results they created a partnership with the delivery team at InGo to leverage this powerful advocate marketing across multiple marketing channels. Working together, dmg::events and InGo installed the InGo Suite on their community webinars leading up to the event and are pushing innovation forward with beta versions of InGo for content on their Gas Interact, a global network for gas industry professionals.

The social widgets were also installed on registration confirmation, giving attendees access to all these features immediately upon registration. A series of four social emails were sent.

“It was a pleasure to work with InGo to help Gastech turn their registration into a powerful marketing channel.” - Ivan Lazarev, CEO of ITN International


About InGo InGo is an award-winning, event marketing software suite that empowers event organisers and registration companies to exponentially grow their events using InGo’s socially-smart search algorithm. InGo effortlessly integrates with clients’ landing pages and registration systems through its suite of client-customized web apps. InGo’s web apps allow your attendees to socially register and spread your event across their social networks. InGo empowers attendees to send personalised invites to their network, increasing your event’s reach and impact. The result is remarkable engagement and growth while acquiring new quality attendees, something every event organizer needs and wants. Event organizers average double-digit attendance growth when they utilise InGo to its full potential. Top organizers like Reed Exhibitions, UBM, Emerald Expositions, Diversified and more have implemented InGo as the definitive growth tool.

InGo Features ● Social Registration - InGo speeds up registration by auto-filling fields with social profile data ● Social Posting - Attendees can post to their newsfeed, alerting friends and colleagues of their intention to attend your event ● Personal Invites - Attendees can invite their friends and network from an InGo pre-selected list of social contacts relevant to your event ● Who’s In - Attendees discover who’s attending your event, both in and out of their network InGo is the event organiser’s marketing solution. If you want to experience double-digit growth, a more engaged attendee and have attendees market for you, then ditch the old, outdated tools and utilise the socially-smart InGo platform for all of your events. This is the power InGo instills for every event, every organiser, every time. For more information, visit http://demo.ingo.me.
