Case Study: Experiential Production Working with Celebrities and Innovation Challenge
A global alcoholic beverage company engaged APR at the beginning of a 10-month production in which the creative concept was based on the combination of celebrity talent and innovative technology. The agency ballparked the project at € 4.69M which was too high for the client’s budget.
After reviewing the creative and the budget, APR realized that the concept was not feasible from a practical or legal standpoint. APR advised against signing a €128k contract with the agency for this original idea and instead, recommended that the agency revise their approach to meet legal and practical issues in this execution. This resulted in a new, lower production estimate from the agency and additional savings were derived from negotiating numerous line items with the various creative vendors. APR ensured the project remained within an acceptable final budget of €2.1M.
Results Overall, the advertiser realized €852K IN HARD SAVINGS and over €875K IN SOFT SAVINGS for a total of
€1.7M TOTAL SAVINGS © 2016 | Advertising Production Resources | www.aprco.com