Case Study_Carolinas HealthCare - GreenJobInterview

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Case Study: CAROLINAS HEALTHCARE SYSTEM USES GREENJOB VIDEO INTERVIEWS TO HIRE HUNDREDS OF GRADUATE REGISTERED NURSES

BACKGROUND:

CHALLENGES:

Carolinas HealthCare System, the third largest public hospital system in the nation, was committed to enhancing its new graduate RN recruitment process. Additionally, the organization made the commitment to offer a Nursing Residency Program to all new graduate nurses hired to the organization.

Nursing is one of the fastest growing occupations in the country. Student enrollment and numbers of nursing graduates have increased dramatically over the last 10 years. Despite such high interest in the field, the demand for Registered Nurses is outpacing the supply.

Headquartered in Charlotte, North Carolina with more than 900 care locations, the System hired more than 430 new graduate registered nurses (RNs) in 2015 and following changes to the healthcare environment and the Residency Program, the System anticipated another banner year of hiring even larger numbers of new graduates in 2016. The organization’s Talent Acquisition Team sought a video interviewing solution to enhance the process for clinical leaders and allow them to get to know the nursing students.

THE NATIONAL CENTER FOR HEALTHCARE WORKFORCE ANALYTICS PREDICTS THERE WILL BE 3.8 MILLION NURSING JOBS IN 2025 BUT ONLY 3.5 MILLION NURSES With the expansion of healthcare coverage for thousands of Americans, an aging population and the many opportunities for Registered Nurses to move into non-traditional care settings, the United States is on the cusp of a talent shortage. The supply gap of experienced Registered Nurses is narrowing, meaning that many healthcare organizations are competing for a relatively small number of Registered Nurses throughout the country.

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Although CHS is fortunate to have more than 10 nursing programs in its geographic footprint, most of these students only have a few clinical rotations in the System’s facilities. Additionally, applications are frequently submitted from soon-to-be graduates across the nation. With the sheer volume of positions to fill and the geographic distance between healthcare facilities, the Talent Acquisition Team sought a better way to enhance the current recruitment process, saving time for the hiring leaders as well as decreasing the students’ need to travel from facility to facility for initial screening interviews.

Each candidate had an opening question to introduce themselves and then responded to three behavioralbased questions created around the organization’s mission, vision and values. Communication is a key skill in the healthcare environment and the video interviews provided insight into a candidate’s communication skills before inviting them to participate in the next step of the recruitment process. The Talent Consultants found that it was very quick and simple to set up a welcoming video, create custom questions and send out invitations to candidates to participate.

IMPLEMENTATION: Due to tight timelines, the team had little time to plan out the new video interview process, but GreenJobInterview stepped in to assist with staff education and to help resolve any issues that arose with such a large volume of new candidates. When the organization implemented GreenJob One-Way into its process, the Talent Acquisition Team initially had difficulty loading the large volumes of candidate information in order to send invitations. Once the large numbers of videos were completed, they also faced challenges in accessing the URLs to share with managers in order to view video submissions.

The traditional new graduate recruitment process consisted of a thorough review of a student’s application, resume, cover letter and clinical instructor references. The Talent Consultants and hiring leaders found that this did not provide enough information to give the hiring leader a complete profile of a candidate prior to an interview.

Carolinas HealthCare System recieved more than 700 video submissions with GreenJobInterview

HOW GREENJOBINTERVIEW HELPED: Several areas of the Talent Acquisition Team utilized GreenJob Live to interview candidates across the country and decide whether or not to bring those candidates in for on-site interviews. Having felt this experience to be a valuable addition to the recruitment process, the organization decided to utilize recorded interviews through GreenJob One-Way for its new graduate RN recruitment.

After engaging the GreenJobInterview team, Customer Success Representatives were quickly able to resolve the issues and find work-arounds to make the process simpler for the Carolinas HealthCare System team to schedule and review videos.

GreenJobInterview | www.greenjobinterview.com | 1-888-838-8331 | [email protected]

RESULTS: The Talent Acquisition Team sent out 877 links for candidates to complete video submissions and had 721 videos completed, resulting in an 82% completion rate. Hiring leaders found the solution very easy to use, and some decided to view more videos beyond what the Talent Acquisition Team provided. The videos allowed the candidates to bring their application and resume to life for hiring leaders. The recorded video interviews simplified the process and gave hiring managers a broader picture of the candidates they were reviewing. This gave the leaders an opportunity to bring in candidates that they might not have selected if based solely on an application and resume.

RECORDED VIDEO INTERVIEWS SIMPLIFIED THEIR PROCESS AND GAVE HIRING MANAGERS A BROADER PICTURE OF THE CANDIDATES THEY WERE REVIEWING On the other side of the screen, candidates said they felt nervous about their video interviews but enjoyed the opportunity to showcase themselves and why they wanted to work at Carolinas HealthCare System. Applicants who had not completed clinical rotations at local facilities where they wanted to work were especially thrilled to introduce themselves via video. At the time this capsule of information was collected, the spring recruitment process was still underway, but CHS had already hired more than 340 new graduate RNs for the spring/summer process thanks to the use of GreenJobInterview’s recorded video interview solution.

ABOUT CAROLINAS HEALTHCARE SYSTEM: Carolinas HealthCare System, one of the nation's leading healthcare organizations, provides a full spectrum of healthcare and wellness services and programs throughout North and South Carolina. Its diverse network includes academic medical centers, hospitals, freestanding emergency departments, physician practices, surgical and rehabilitation centers, home health agencies, nursing homes and behavioral health centers, as well as hospice and palliative care services. Learn more: www.carolinashealthcare.org

ABOUT GREENJOBINTERVIEW: Since 2008, GreenJobInterview has been a leader in video interview software. A company started by expert recruiters, GreenJobInterview seeks to act as an extension to a customer’s Talent Acquisition team. Our robust and easy-to-use live, recorded and mobile solutions enable organizations to reach a global talent pool, strengthen their employment brand, and reduce their environmental impact. These solutions are supported by best in class concierge level customer support to both customers and their candidates. We are committed to providing a positive interviewing experience for each candidate, recruiter and hiring manager, focusing on the needs of each person at the heart of every interaction. Learn more: www.greenjobinterview.com

Learn more about GreenJobInterview’s healthcare industry solutions at www.greenjobinterview.com/healthcare

GreenJobInterview | www.greenjobinterview.com | 1-888-838-8331 | [email protected]