0,99$ -â 500% ROI. 2013 Cut the Rope 2 0,99-â4,99$ app, Top 50 Grossing in 77 countries ... New tutorial. Big âFin
Casual Connect SF 2015 @mishalyalin
How we started Two Brothers One game Downloads in 1st year
ZeptoLab DNA Popular genres
Original games
Innova8on Cut the Rope
Licensing, Hollywood, Pop culture
Educa8on
2011 CTR: Experiments Om Nom series MAU reached 35 MLN
First new IP – Pudding Monsters Most promising idea based on game play only EnIre company resources to 1 game Released on Christmas as 0,99$ -‐ 500% ROI 2013 Cut TR: the Time Rope Travel 2 05 ,99-‐4,99$ 0 MLN app, installs Top at 5 first 0 G year rossing in 77 countries
InnovaIon: Generate ideas Free creaIve days Regular pitches and brainstorms Seminars, workshops, etc 2013 Cut the Rope 2 0,99-‐4,99$ app, Top 50 Grossing in 77 countries
EducaIon
New ideas New people New technologies
2014 y OTm Nom: 5$ a5pp, Top 0 kids pp in 46 countries 2013 M CTR: ime Travel 0 M LN 1installs at fiarst year
InnovaIon engine Team = product + project + game designer + dev + art Prototype = gameplay + meta Funnel process 2014 100% of U.S. ad inventory is sold direct
InnovaIon funnel Prototypes: 50 out of 120 So` launches: 5 out of 50 Releases: 1 game
King of Thieves so` launch
LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
King of Thieves so` launch 60% of users haven’t found mulIplayer
LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
King of Thieves so` launch 60% of users haven’t found mulIplayer
LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
King of Thieves so` launch Leagues system New tutorial Big “Find a match” bufon LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
King of Thieves so` launch
LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
King of Thieves so` launch Ougits Cra` Guilds Friends gems retrieve LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
King of Thieves so` launch Launched with limited features
LTV (%%) Reten8on 1d SoN 1
SoN 2
SoN 3
MoneIzaIon tuning
SoN 4
Global
Reten8on 7d
Release = new so` launch Data -‐ not possible on a limited launch Community
30+
Unofficial communiIes
75K+ Reviews in Stores
Release = new so` launch Bugs that became features Exploits
Ongoing improvements Release February
Update 1 April
Update 2 May
Update 3 June
Update 4 July
Update 5
coming soon
LTV (%%)
Coming soon: Events & Unique gems
Game evoluIon
LTV (%%) Reten8on 1d Reten8on 7d
King of Thieves iOS release World and China Feb 12th on iOS publisher Yodo1 Local
1st week
China
World
King of Thieves iOS release World and China Feb 12th on iOS publisher Yodo1 Local
1st week
China
World
Ads in Original IP
6 months since launch Test campaigns to prepare for markeIng push LocalizaIon & market finng Focus on long-‐term retenIon
founded several IT and game ent companies and is an nally recognized expert d.
previously founded several successful IT and game development companies and is an internationally recognized expert in this field.
Not games only
davsky is Chief fficer. Diana brings ars of leadership in top international mpanies. and Semyon
er 10 years of velopment. of ZeptoLab, many years.
Diana Moldavsky is Chief Revenue Officer. Diana brings over 10 years of leadership experience in top international Misha Lyalin is Zeptolab Internet Chief companies. Executive Officer. Misha has previously founded several successful IT and game development companies and is an internationally recognized expert in this field.
Merchandise
brings years
Available Diana in 54 Moldavsky is Chief Revenue Officer. Diana brings countries
Cartoons Over 500M views
over 10 years of leadership experience in top international Internet companies.
