ce matters - Matthew Clark

the experience matters

your experience matters

Contents Production Product Range

pg. 04 pg. 06

Addlestones

pg. 06

Angry Orchard

pg. 06

Aspall

pg. 06

Cider Boys

pg. 07

Cornish Orchards

pg. 08

Curious Apple

pg. 09

Hoxton

pg. 10

Orpens

pg. 11

Perfectly Picked Ciders // 2016

Sandford Orchards

pg. 11

Orchard Pig

pg. 12

Sheppy’s

pg. 14

Sxollie

pg. 14

Thistly Cross

pg. 15

Westons

pg. 16

Range by Style Design Studio Printed Items Thanks Contact

pg. 20 pg. 22 pg. 23 pg. 24 pg. 25

Introducing our new Perfectly Picked Ciders range...

Cider now accounts for 8.5% of the total On-Trade and has continued to grow in the last 12 months up 0.8% in value MAT* with consumers looking for a more premium product and experience when they go out. With cider appealing to a broad range of age groups and occasions and with so much choice in the market now is a great time to review your range and offer your customers something new. UK cider has never seen so much choice with both traditional and modern ciders now offering

consumers a varied mix of styles and flavours with apple still the dominant style although fruit ciders have grown in popularity. We have reflected this demand for new ciders in our new range with the introduction of Cornish Orchard, Sheppys and Sandford Orchard. We have also looked further afield to bring you world ciders including Ciderboys from the US and Sxolli from South Africa. Along with bottled and draught ciders, consumers are also keen to try more traditional formats like bag in box great for festivals and can be used with or without a hand pull,

cider in cans also offers a chance to appeal to a younger market plus they are great for outdoor spaces where glass is an issue. Cider consumers are looking for new experiences so are likely to try something that’s authentic and with provenance and are willing to pay a premium for it. Our range has been created to offer a variety of styles and serves to suit any consumer or occasion. We really hope you enjoy our new Perfectly Picked Ciders range and welcome any feedback. Enjoy!

*Source CGA Strategy P08 08/08/2015

Introduction

04. Production

1. Harvest

2. Press

3. Ferment

Cider making starts with the picking of the apples in the autumn. This is either done by hand or a tree shaker. Once picked they are stored until required.

The apples are crushed to a pulp: this is then placed in a cider press to extract the juice.

The juice is then fermented using wild yeast in barrels or tanks, this process will start after two days and can take up to two weeks.


05.

6.

4. Mature

5. Blend

6. Package

When fermentation is over, depending on the style, the cider may be matured for five to six months.

The cider is blended with new and old ciders to moderate any excessive changes; thus maintaining a consistent flavour profile year on year.

The finished cider is then packaged into bottle, can, keg or bag in box ready to be enjoyed!

Production

06. Our range

“It is indeed bad to eat apples. It’s better to turn them into cider.” Ben Franklin


Addlestones

Angry Orchard Cider

Aspall Suffolk Draught

Size: 8x500ml | 45ltr ABV: 5% | 5.2% Apples: Bittersweet Style: Cloudy England | Somerset

Size: 12x500ml | 50ltr ABV: 5% Apples: Culinary & Bittersweet Style: Medium USA | Ohio

Size: 12x330ml | 12x500ml | 50ltr ABV: 5.5% Apples: Culinary & Eating Style: Dry England | Suffolk

Crafted from the finest locally sourced bittersweet apples. Twice fermented but never filtered to deliver a distinct lightly cloudy finish.

From traditional growing regions of Europe, we selected bittersweet apples from France and culinary apples from Italy for a great taste of flavour.

Floral, apple aroma with a lovely mouth filling mousse. Both fruity and thirst quenching. A dry cyder with a complexity that enhances its long finish.

Addlestones is 100% English cider with true English origin.

We searched the world to find the best orchards, attitude and the perfect combination of apples.

Created to celebrate 275 years of cider making by 8th generation brothers Barry and Henry Chevallier Guild.

07.

Aspall Harry Sparrow

Aspall Isabel’s Berry

Aspall Premier Cru

Cider Boys

Size: 12x500ml | 50ltr ABV: 4.6% Apples: Culinary & Eating Style: Medium Dry England | Suffolk

Size: 12x500ml ABV: 3.8% Apples: Culinary & Eating Style: Fruit cider England | Suffolk

Size: 12x500ml ABV: 7% Apples: Culinary & Eating Style: Dry England | Suffolk

Size: 24x355ml ABV: 5% Apples: Washington State Style: Medium USA | Wisconsin

Medium dry and sessionable with a floral aroma and cedar overtones of apple. Mid-golden to amber in colour.

Sweet with a good acid balance. A lingering aftertaste of redcurrant and raspberry. Attractive deep red colour. Light and refreshing

Dry, round, creamy and an elegant long finish. Mid strawgold colour. Light aroma of dessert apples. Good balance of acidity with soft tannins.

Traditional hard cider made with Champagne yeast. Rich aroma. Red Delicious apple flavour with a touch of dark honey. Not too sweet and not too dry.

A tribute to our Great Grandma Isabel - warm, generous and proud of Suffolk.

Premier Cru was the 1st cider by Barry & Henry Chevallier Guild when they joined - 7yrs in creation.

Using 100% Washington State apples. This is what happens when craft beer guys have a crack at cider.

Combination of Suffolk charm with French heritage for hand crafted ciders for over 50 years.

Product Range

08.

Cornish Orchards Heritage Size: 12x500ml ABV: 5% Apples: Bittersweet Style: Medium England | Cornwall

A refreshing, gently sparkling cider with the ripe fruit flavours of bittersweet apples. A true celebration of heritage, tradition and biodiversity. Produced from traditional apple varieties such as Cornish Longstem & Tommy Knight.


09.

Cornish Orchards Vintage

Cornish Orchards Blush

Cornish Orchards Gold

Curious Apple

Size: 12x500ml ABV: 7.2% Apples: Bittersweet & Dessert Style: Medium Dry England | Cornwall

Size: 30ltr ABV: 4% Apples: Dessert Style: Fruit Cider England | Cornwall

Size: 50ltr ABV: 4.5% Apples: Bittersweet & Dessert Style: Medium England | Cornwall

Size: 12x330ml ABV: 5.2% Apples: Ruben Style: Medium Sweet England | Kent

A connoisseur’s cider, medium dry and light sparkling. This classic cider is matured over the winter months to bestow vintage qualities.

An exceptional, gently sparking cider with the fruity aroma of fresh raspberries and a crisp dessert apple finish. A fruity, well balanced cider.

This immensely refreshing cider has a light champagne sparkle with fruity apple tones and a long dry finish.

Crisp, fresh aromas of handpicked Rubens apple are the hallmark of this cider. Delicate Gallia melon, elderflower, citrus and kiwi can be found.

Created from apples selected for their soft tannins and traditional flavour.

A perfect substitution for rosé wine or as a celebratory drink in champagne flutes.

Gold Medal Winner within the medium cider category at the 2015 International Cider Awards.

The cider is fermented with the same yeast we use for our fragrant and aromatic Bacchus white wine.

Product Range

10.

“Uncork the cider...Sabbath or no!” Thomas Hardy


Hoxton Cidersmiths Harry Masters Jersey

Hoxton Cidersmiths Michelin & Brown’s

Hoxton Cidersmiths Sixpointsix

Size: 24x330ml Can | 12x500ml ABV: 4.5% Apples: Bittersweet Style: Medium England | Somerset

Size: 12x500ml ABV: 4.5% Apples: Sharp Style: Medium England | Somerset

Size: 12x500ml ABV: 6.6% Apples: Cider Style: Dry England | Somerset

Made from the bittersweet cider apple raised by Harry Masters in the 1800s: a medium sweet blend with a refreshing taste rich with tones of tannin.

Crisp, sharp flavour typical of the Normandy Michelin apple. The Somerset “Brown’s Apple” is a perfect complement, adding a roundness and depth.

Using only the best apples, oak casked to add depth of flavour and character. Creamy, vanilla tones of the cask with a tannin-rich cider taste.

Harry Masters was a famous Somerset nurseryman cultivating many apple types.

M. Michelin was employed by the French Government to research and develop apples and cider making.

Vintage apples always come from a single year’s harvest.

11.

Orpens Cider

Sandford Orchards Devon Mist

Sandford Orchards Devon Red

Sandford Orchards Shaky Bridge

Size: 24x330ml ABV: 5.3% Apples: Bittersweet Style: Medium Dry Ireland | Dublin

Size: 12x500ml | 50ltr ABV: 4.5% Apples: Devonshire Bittersweets & Bittersharps Style: Cloudy England | Devon

Size: 12x500ml | 50ltr ABV: 4.5% Apples: Devonshire Bittersweets & Bittersharps Style: Medium England | Devon

Size: 12x500ml ABV: 5.6% Apples: Devonshire Bittersweets & Bittersharp Style: Medium Dry England | Devon

A vintage Irish cider made from 100% pressed apples. Resulting in a smooth, layered cider with a clean, crisp apple character and a fresh citrus finish.

Devon Mist is a gentle joy. Unfiltered and expertly blended to create a medium, cloudy, session cider, bursting with rich autumnal fruit flavours.

From the finest locally grown cider apples this award-winning medium cider, is perfectly balanced and bursting with ripe Devon bittersweet character.

A crisp contemporary cider, with a rich complex palate balancing green apple with pleasing soft tannins and a long clean finish.

Apples are fermented to cider as separate batches, vat aged, then blended, using 100% Irish apples.

Our ciders are fermented from freshly pressed cider apples grown within 30 miles of our press.

Devon Red is named after the rich fertile red soil that give our orchards their distinctive quality.

Devon farm workers were often paid in cider, a tradition we are proud to uphold.

Product Range

12.

“The heat of autumn is different from the heat of summer. One ripens apples, the other turns them to cider.” Jane Hirshfield

Orchard Pig Reveller Size: 12x500ml | 50ltr ABV: 4.5% Apples: Somerset Style: Medium England | Somerset

Light, crisp and gently sparkling with a rich cider aroma. Oinkingly refreshing with a tangy note of freshly squeezed lime. Food Match: Roast pork. A full juice cider from traditional bittersweet cider apples from the West country.


13.

Orchard Pig Truffler

Orchard Pig Charmer

Orchard Pig Hogfather

Orchard Pig Explorer

Size: 12x500ml ABV: 6% Apples: Somerset Style: Dry England | Somerset

Size: 12x500ml ABV: 6% Apples: Somerset Style: Medium England | Somerset

Size: 20ltr BIB ABV: 7.4% Apples: Somerset Style: Cloudy England | Somerset

Size: 20ltr BIB ABV: 4.5% Apples: Somerset Style: Cloudy England | Somerset

A classic dry Somerset cider, aromatic with a long and balanced bittersweet finish. Food Match: Bangers and Mash.

This little Charmer keeps things interesting. A rich aroma and a mellow apple sweetness with a crisp refreshing finish. Food Match: Fish and Chips.

Well here’s the Pig’s Daddy at 7.4%; not for the faint hearted. Savour the Somerset cider apples in this one.

A mouthful of bittersweet cider apple, followed by a lingering sweetness of ripe fruit including notes of dark autumn berries from the hedgerow.

An award-winner among wine drinkers. Wine of the Show at Laithwaites Vintage Festival in 2013.

Our original blend. Made from a blend of up to 15 different bittersweet cider apples.

Unbelievably well balanced and drinkable.

A still version of our Reveller. Instead of just watering down to 4.5%, we use more apples.

Product Range

14.

Sheppy’s Oakwood Cider

Sheppy’s Old Conky Bicentenary Cider

Sheppy’s Somerset Draught

Sxollie

Size: 50ltr ABV: 5.5% Apples: Bittersweet Style: Medium England | Somerset

Size: 50ltr ABV: 5.5% Apples: Bittersweet Style: Medium Sweet England | Somerset

Size: 50ltr ABV: 5.5% Apples: Bittersweet & Dessert Style: Medium England | Somerset

Size: 24x330ml ABV: 4.5% Apples: Golden Delicious Style: Medium Sweet South Africa | Cape Town

Made from traditional Somerset cider apples, Oakwood is blended to a very drinkable strength and is naturally fermented in our own oak vats.

Hand-crafted medium sweet cider made from our finest bittersweet apple varieties. A delicious cider launched in 2016 to celebrate our bicentenary.

A careful blend of traditional Somerset cider apples and dessert apples resulting in a lightly sparkling, crisp and refreshing cider.

Pronounced Sko-Lie, a golden delicious cider pours a pale liquid gold with a clean and unforgettable apple skin nose. Balanced by a floral sweetness.

Many of Sheppy’s ciders are fermented naturally in 100 year old oak vats.

Sheppy’s Old Conky was launched in 2016 to celebrate our bicentenary.

Sheppy’s are celebrating 200 years and six generations of craft cider making in 2016.

Made entirely form South African Golden Delicious apples, Champagne yeasts and no added sugars.


15.

Thistly Cross Original Cider

Thistly Cross Traditional Cider

Thistly Cross Whisky Cask Cider

Size: 12x500ml ABV: 6.2% Apples: Scottish Style: Medium Scotland | East Lothian

Size: 12x500ml | 30ltr ABV: 4.4% Apples: Scottish Style: Medium Scotland | East Lothian

Size: 12x500ml ABV: 6.9% Apples: Scottish Style: Medium Dry Scotland | East Lothian

Handcrafted in small batches with local fruit. Slow-fermented and long-matured, giving a smooth complexion. Light nose and crunchy palate.

Rich in the aroma of ripe apples, with low acidity and a fruity finish. A real thirst-quencher anytime and a particular favourite on sunny days.

Matured in Scotch whisky casks, a gentle whisky flavour intermingles with a subtle, medium dry cider.

We use a traditional handoperated apple press.



Product Range

16.

Westons Caple Rd Cider Blend No. 3

Westons Caple Rd Dry Cider Blend No.5

Henry Westons Country Perry

Henry Westons Medium Dry

Size: 24x330ml Can ABV: 5.2% Apples: Bittersweet & Bittersharp Style: Medium Dry England | Herefordshire

Size: 24x330ml Can ABV: 5% Apples: Bittersweet & Bittersharp Style: Dry England | Herefordshire

Size: 20ltr BIB ABV: 4.5% Apples: Perry Pears Style: Perry England | Herefordshire

Size: 12x500ml ABV: 6% Apples: Bittersweet & Bittersharp Style: Medium Dry England | Herefordshire

Slowly fermented and matured in both oak and steel for a refined, full bodied flavour. Oaky, smoky with subtle notes of leather.

Mid-straw, amber sparkling cider. Double -filtered. Crisp, dry and complex with a powerful tart finish.

Clear, bright and naturally pale. This exquisite, delicate and fruity drink is matured to develop a softly floral aroma and unique character.

Refreshing, with an underlying complexity of berry fruits and spice flavour. Beautifully balanced, with a fresh fruitiness and underlying oaky notes.

The UK’s first canned craft cider only made with fresh-pressed English apple juice. No concentrate.

Caple Rd is the road in Much Marcle where Weston Cider Mill, known as The Bounds, stands.

Herefordshire is famed for its perry orchards, which thrive in the county’s sheltered location.

Henry Westons established Westons Cider at Much Marcle in 1880.


17.

Henry Westons Medium Sweet Size: 12x500ml ABV: 4.5% Apples: Bittersweet & Bittersharp Style: Medium Sweet England | Herefordshire

A lightly-bodied cider with characteristic fruity sweetness and a perfumed apple aroma. Westons has 43 old oak vats which are used to slowly mature its ciders.

Product Range

18.

“The Cider House Rules.” John Irving


19.

Westons Mortimer’s Orchard

Westons Old Rosie Cloudy Cider

Westons Rosie’s Pig Cloudy Cider

Westons Wyld Wood Organic Cider

Size: 50ltr ABV: 5% Apples: Bittersweet, Bittersharp & Culinary Style: Medium Dry England | Herefordshire

Size: 20ltr BIB ABV: 7.3% Apples: Bittersweet & Bittersharp Style: Cloudy England | Herefordshire

Size: 20ltr BIB ABV: 4.8% Apples: Bittersweet & Bittersharp Style: Cloudy England | Herefordshire

Size: 20ltr BIB | 12x500ml ABV: 6% Apples: Bittersweet & Bittersharp Style: Medium Dry England | Herefordshire

A superior West Country cider. Light straw in appearance, with a beautifully balanced cider apple flavour, finished with a touch of sweetness.

Still, cloudy cider, mid-golden and straw-like, with a wonderful aroma of berry fruits, honey and cider barrels and a beautifully balanced flavour.

Still, unfiltered cloudy cider, especially blended to give a fresh apple flavour and hints of citrus and spice.

Medium dry, sparkling organic cider, matured in old oak vats for a full bodied, rich character and with a fresh, clean, yet oaky taste.

Made only from locally sourced and fresh-pressed English apples. No concentrate used.

Named after Westons famous 1921 Aveling and Porter steamroller, still regularly seen at steam fairs.

Named after Westons first delivery truck, The Pig, which was ‘a pig to start and pig to drive”.

Westons owns 43 acres of organic cider orchards in rural Herefordshire.

Product Range

20. Range by Style - Packaged

Cloudy

Fruit Cider

Medium Dry


Medium

Medium Sweet

Dry

21. Range by Style - Draught

Cloudy

Medium

Fruit Cider

Medium Sweet

Medium Dry

Dry

Range by Style

22.

Design studio

Once you have selected your range, our Design Studio team can make sure its beautifully showcased and clearly advertised to your customers. We can create bespoke designs for your outlet, both print and digital and we also have an in-house illustrator who can produce photorealistic illustrations.


23. 2.

1.

Printed items

4. 3.

Examples of print on demand collateral: 1. Z fold (or roll fold) 2. Banner 3. Toblerone 4. Four page fold 6.

5. Bottle hanger 6. Poster 7. Tent card

5.

7.

Additional print and digital items are also available. Please speak to your account manager to enquire or order.

Design studio // Printed items

24.

Thank you

The Perfectly Picked Cider team would like to say a huge thank you to the following Cider producers for supplying some stunning imagery for us to use in this brochure.


Orchard Pig Cornish Orchards H Weston & Sons Sheppys

25.

Contact

If you would like to give our range a try or if you have any questions about Perfectly Picked Ciders, we would love to hear from you. You can contact us using the details below, or by speaking to your Account Manager. web. www.matthewclark.co.uk tel. 0141 429 0888 (Scotland) tel. 0344 822 3910 (England & Wales)

Keep in touch 0344 822 3910 or visit www.matthewclark.co.uk for more information.

@matthewclarkltd /MatthewClarkUK

/matthewclarkltd /matthewclarkltd