Celebrate Ontario 2017 Program Application Guide - Ontario.ca

Celebrate Ontario 2017 program applications received in any format other than the .... with particular emphasis on support from tourism and hospitality businesses, ... The following will be used to determine your event's Celebrate Ontario 2017 ..... telephone and communication lines/services, insurance, computers, utilities,.
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Celebrate Ontario 2018 Application Guide

Ministry of Tourism, Culture and Sport

ontario.ca/celebrateontario

0496E (2017/09)

© Queen's Printer for Ontario, 2017

Disponible en français

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Celebrate Ontario 2018 Application Guide

Ministry of Tourism, Culture and Sport

Table of Contents Program Objectives

Funding Priorities

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Program Eligibility Requirements

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Eligible Applicant Organizations 5 Eligible Tourism Events 5

Ineligible Tourism Events 5 One Application per Event 5

A Maximum of Two Applications per Organization 5 Multi-Year Applications 5

Application Submission and Deadline 6

Contacts

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Celebrate Ontario Program

Technical Support

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Definitions 6 Program Categories

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1. Celebrate Ontario 2018 Single-Year Category

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2. Celebrate Ontario 2018 Multi-Year (Two-Year) Category 3. Celebrate Ontario Blockbuster Category

Funding Category

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Funding Formula and Maximum Funding 9 Existing Tourism Events

New Tourism Events

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Funding of Eligible Marketing Expenses

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Example of a Marketing Funding Calculation for a Medium-sized Existing Tourism Event 10 How to Apply? 10

Step 1: Access the Grants Ontario System. Sign in to your User Account or create a new ONe-key ID

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Step 2: Update your Profile 10

Step 3: Download the Mandatory Application Documents 10 Step 4: Complete the Mandatory Application Documents 11 Step 5: Submit Your Completed Celebrate Ontario 2018 Application 11 Step 6: Application Confirmation 11 Program Timeline

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Evaluation Process and Assessment Criteria

0496E (2017/09)

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Eligible and Ineligible Expenses

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Eligible Enhancement Project or New Tourism Event Expenses 13

Ineligible Enhancement Project or New Tourism Event Expenses 14

Eligible Marketing Expenses 14 Ineligible Marketing Expenses 15 Recipient Obligations 15 Acknowledgement 15 If Your Application is Successful 15

Reporting Requirements and Accounting 16 Example of Certificate of Insurance 17

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Program Objectives The Celebrate Ontario program helps New or Existing Tourism Events to enhance programs, activities and services and support innovations that lead to long-term improvements, sustainability and the attraction of additional tourists. Only Tourism Events that feature Enhancement Projects may receive funding. In your application, you must demonstrate how your Tourism Event will: •

Increase attendance and geographic reach.



Increase tourist visitation and expenditures.



Improve your Tourism Event in quality and sustainability.



Attract overnight stays and out-of-province tourists and visitors to a community through the development and marketing of overnight tourism packages and incentives.



Strengthen Ontario’s tourism brand image in Canadian and international markets.

Funding Priorities Priority will be given to Enhancement Projects or New Tourism Events that demonstrate the following: •

A solid Enhancement Project or New Tourism Event with strong tourism rationale and ability to sustain the project over the next three years.



Strong organizational and leadership capacity capable of delivering the Project.



A commitment to growing the tourism market for