CELEBRATION TOWN HALL MEETING

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Mar 12, 2018 - Amenity Pool, Windermere Trails, Orlando, FL. Mattamy Orlando Area Communities. Solara. Spring Lake Reser
CELEBRATION TOWN HALL MEETING

Community, Education, Health, Place, and Technology

Celebration, Florida March 12, 2018

• INTRODUCTIONS

• WHO MATTAMY IS

• CELEBRATION VISION

• CELEBRATION BLVD VISION • ISLAND VILLAGE VISION

• AUDIENCE PARTICIPATION • IN CLOSING

PRESENTATION OUTLINE

MATTAMY HOMES • Founded in 1978 with a single home and now have more than 75,000 memories in the making.

Peter Gilgan

Mattamy New Urbanism and Level of Conscious Mattamy Homes Design Center



- Individual Character



- Friendlier Communities



- Integrated Greenspaces



- People > Cars

• Seven markets in the US and the Largest Private Homebuilder in North America.

Mattamy Community

Watercolours, Mississauga, ON

Cornell Village, Markham, ON

Baldwin Park, Orlando, FL

Jesup’s Landing, Orlando, FL

Randal Park Amenity Center, Orlando, FL

Mount Pleasant Village, Brampton, ON

MATTAMY HOMES

Mattamy’s success is rooted in three core values: 1. COMMITMENT We will ensure excellence is the standard for everything we do 2. TEAMWORK We will respect and support each other in doing what is right 3. COMMUNITY We will have a positive impact in all of our communities

OUR VALUES AND APPROACH

• Mattamy Difference:

Location of amenities



Corner Elevations



Individual Character



Friendly spaces - with green spaces



Walk instead of drive

MATTAMY HOMES

• Builder and Developer Quality and thoughtfulness from start to finish.

Our aim is to build communities that people want to live in by being distinct and unique- and we ask you.

RiverTown Amenity Center, Jacksonville, FL

Woodland Cove, Minnetrista, MN

COMMUNITY DEVELOPER

HOME BUILDER

Bartram Park, Jacksonville, FL

CENTRAL FLORIDA COMMUNITIES Volusia County

Orange County

Bentley Green

Lake County

Amenity Pool, Windermere Trails, Orlando, FL

Spring Lake Reserve Baldwin Park

Oxford Chase WaterBrooke

Hawksmoor

Universal Studios

Seminole County Orange County

Millennia Park

Starwood

Solara Solara at Westside

Randal Park

Contemporary Model Homes, Tapestry, Orlando, FL

Polk County

Sera Bella

Osceola County

In Orlando, we currently own or control over 10,000 lots and our average community size is over 900 lots. Smallest project size is 100 lot infill townhome community and largest is over 4,000. Mattamy Orlando Area Communities

Amenity Center, Randal Park, Orlando, FL

MATTAMY DIFFERENCE COMMUNITY FEATURES

• Master Plan Communities

Create identities



Long-term community investment

Gateway Feature, Randal Park, Orlando, FL

Control more than 10,000 lots in market

Average community size of 900 lots



Largest community over 4,000 lots

Shade Structure, Cornell Village, Markham, ON

Park Space, Mount Pleasant Village, Brampton, ON

Open Space Vision

Landscape Master Plan

Detailed Streetscape Perspective

Community Marketing

Pond & Trail, RiverTown, Jacksonville, FL

Gateway Dwelling, Orchard Community, Burlington, ON

Amenity Center, Randal Park, Orlando, FL

Cornell Village, Markham, ON

Pond Lookout Feature, Watercolours, Mississauga, ON

Neighborhood Walkway, Baldwin Park, Orlando, FL

MATTAMY DIFFERENCE ARCHITECTURAL STYLES

• Product philosophy Create interest

Variation in streetscapes



Multiple lot sizes



Garage setbacks

Distinct elevations

Manor Style Elevation, Bartram Park Preserve, Jacksonville, FL

Craftsman Elevation

Contemporary Elevation

Spanish Elevation

Coastal Elevation

MATTAMY DIFFERENCE FRONT PORCHES

• Porches create opportunity for community interactions Varying sizes for greater architectural design

Large enough to enjoy

Mattamy Front Porch, Windsong, Airdrie, AB

Double Front Porch

Small Front Porch

Full Front Porch

Corner Lot Wrap Around Porch

Above Ground Porch

Portico

MATTAMY DIFFERENCE • Corner Lots • Lot Designs & Streetscapes Corner Product, Jesup’s Landing, Winter Springs, FL

Corner Elevation, Avonlea, Lakeville, MN

Corner Condition, Baldwin Park, Orlando, FL

Rear Lane Townhomes

Rear Lane Single Family

50’ Single Family

Corner Lot

MATTAMY HOMES

COMMUNITY VISION & BRINGING COMMUNITIES TO MARKET (BCTM)

Mattamy is rigorous about every single aspect of community design. At the outset of community planning, we establish a vision for the property. We ensure we make the right moves for the land plan, product selection, and common amenity design; anticipating how you might use and appreciate your community. • Create visioning • Thoughtful land planning • Attention to amenity design • On-going appreciation of the community and future use

Community Concept

Lakewood Ranch, Manatee County, Florida

MATTAMY HOMES

BRINGING COMMUNITIES TO MARKET (BCTM)

My Top 10 Components to Keep in Mind Through the BCTM Process





The process is not a straight line

Understand the Customer Understanding the Site Phasing & Timing

ROW Standards

Sales Centre & Model Home Compound

Infrastructure

MATTAMY

WAY

Defined Neighborhoods

Zoning

Community Identity

SWM Features Park Distribution

MATTAMY HOMES

FOCUS GROUPS HOME OWNERS & REALTORS



Rather Than Reconstructing the Past, Celebration Will Carry Forward the Best Known Town-Making Traditions into the Twenty-First Century



CELEBRATION . PATTERN BOOK, 1997

CELEBRATION VISION

CELEBRATION VISION

MATTAMY HOMES | OUR VALUES

COMMITMENT TEAMWORK

COMMUNITY

Mattamy Community

CELEBRATION VISION FIVE CORNERSTONES

COMMUNITY EDUCATION HEALTH PLACE

TECHNOLOGY

Celebration 5 Cornerstones

DISNEY’S ALL-STAR RESORT ESPN SPORTS COMPLEX PUBLIX FLORIDA HOSPITAL CELEBRATION HEALTH

CELEBRATION VILLAGE

4

SPRING LAKE AT CELEBRATION

NORTH VILLAGE

10 mins 20 mins 80 mins

7.5 mins 15 mins 60 mins

Trail Routes

EAST VILLAGE

ARTISAN PARK

idg e Proposed Trail

ARTISAN PARK

SOUTH VILLAGE EAST VILLAGE

Br

CELEBRATION VISION

5 mins 10 mins 40 mins

2.5 mins 5 mins 20 mins

ISLAND VILLAGE AT CELEBRATION 1/2 mile 2640 feet

CELEBRATION VILLAGE

CELEBRATION VISION

ARTISAN PARK

CELEBRATION VISION EAST VILLAGE

CELEBRATION VISION CELEBRATION VILLAGE

CELEBRATION VISION

COMMON THEMES

• Traditional Neighborhood Development - Series of Residential Neighborhoods; Each Centered Around a Significant Public Space • Timeless Architecture - Classical, Victorian, Colonial Revival, Coastal, Mediterranean and French • Diversity of Housing • Parks and Recreational Spaces Dispersed Evenly Throughout the Community and Easily Accessible by Walking • Neighborhood Streets Have Strong Relationship with the Private Realm of the House and Front Porch • Unique Identifying Character

Community, Education, Health, Place, and Technology

CELEBRATION BLVD VISION

CELEBRATION BLVD VISION

AREAS OF OPPORTUNITY

Based on focus group testing of Realtors and residents within the existing community, les

NORTH VILLAGE

i 0m

1.4

CELEBRATION VILLAGE

we have identified various opportunities for Celebration Island Village.

1.9

s

ile

m .25

0m

iles

SOUTH VILLAGE

3

EAST VILLAGE 1 mile

4

ARTISAN PARK

Areas of Opportunity

s

2 mile

• The entrance to Island Village is further from town than the furthest home of any other village

ISLAND VILLAGE

• Island Village doesn’t feel like it is within the Celebration bubble s

3 mile

1/2 mile 2640 feet

• North Village and Artisan Park face the same location issues, but share the same iconic entrance as the other villages

CELEBRATION BLVD VISION Proposed Improvements to Celebration Boulevard between World Drive and Island Village Entry Roundabout Include White Four-Rail Fencing and Oak Tree Planting Entry Roundabout

White Four-Rail Fencing

Current Celebration Boulevard

Roundabout By Others

Current Celebration Boulevard from World Drive to Island Village Entry Roundabout

Celebration Boulevard After

Proposed Improvements to Celebration Boulevard between World Drive and Island Village Entry Roundabout

THE DECOMPRESSION ZONE

CELEBRATION BLVD VISION

Island Village Entry 1min 40sec Drive @ 35mph

20 sec

Drive @ 35mph

Lake Viewshed 40 sec

Drive @ 35mph

THE BRIDGE FEATURE 40 sec

Drive @ 35mph

Roundabout Celebration High School Emerson at Celebration

Sets the stage for Celebration Island Village

4

THE DESIGN ELEMENTS OF CELEBRATION

CELEBRATION BLVD VISION

Stone Column, White 4-Rail Fence

Column w/ Green Lantern

Green Metal Guardrail

Green Metal Park Sign

Green Metal Entry Signage

Tree Lined Street

THE ‘ICONIC’ FEATURES OF CELEBRATION

CELEBRATION BLVD VISION

Bohemian Hotel

Bank of America Tower

AMC Celebration 2

Celebration Water Tower

Windmill Restaurant

Market Street

THE BRIDGE FEATURE

CELEBRATION BLVD VISION Provides a visual break along the one hundred second drive;

Becomes the first impression of the community;

Creates a unique and identifiable

landmark in keeping with the Celebration theme;

Expresses the Celebration brand, while creating a sense of place ;

Builds upon the ‘iconic’ features of Celebration.

CELEBRATION BLVD VISION

THE BRIDGE FEATURE

Secondary Truss Bridge

Illuminated Truss Bridge

Celebration Water Tower

Upgraded Paving

Stone Column and White Four-Rail Fencing

Column with Lantern

THE BRIDGE FEATURE

CELEBRATION BLVD VISION

Provides a visual break along the one hundred second drive

THE BRIDGE FEATURE

Becomes the first impression of the community

CELEBRATION BLVD VISION

THE BRIDGE FEATURE

Bridge feature with Celebration Logo

CELEBRATION BLVD VISION

THE BRIDGE FEATURE

CELEBRATION BLVD VISION

Creates a unique and identifiable landmark in keeping with the Celebration theme

THE BRIDGE FEATURE

CELEBRATION BLVD VISION

Expresses the Celebration brand, while creating a sense of place

THE BRIDGE FEATURE

Builds upon the ‘iconic’ features of Celebration

CELEBRATION BLVD VISION

ISLAND VILLAGE VISION

CELEBRATION VILLAGE

PHASE I

ISLAND VILLAGE VISION

SCALE COMPARISON

Multi-Block

Lake

Village Center Lake Multi-Block Church

School Lake

Village Center

Mixed Use Multi-Block Lake Mixed Use Multi-Block

Multi-Block

Multi-Block

Multi-Block Lake School Lake

LEGEND

LEGEND

School Park Lake Multi-Block Residential Village Center Church

School Park Lake Multi-Block Residential Village Center Sales Center

ISLAND VILLAGE VISION

THE VILLAGE CORE PRECEDENTS

Rear Lane Towns

Village Streetscape

Village Mixed Use

2-3 Story Village Architecture

Event Space

ISLAND VILLAGE VISION

THE VILLAGE CORE PRECEDENTS

Lake

Village Core | Farmer’s Market

Sloped Lawn

Village Square

Bandstand

ISLAND VILLAGE VISION

COMMUNITY PARK | AMENITY FACILITY PRECEDENTS

Amenity Pool Feature

Amenity Building

Amenity Pool Feature

Amenity Building

ISLAND VILLAGE VISION

COMMUNITY PARK | SOUTH PARK PRECEDENTS

Gazebo

Berm with Climbing Feature

Canopy Feature

Play Structure

Bosque of Trees

ISLAND VILLAGE VISION

MULTI-FAMILY PRECEDENTS

Village Multi-Family / Mixed Use (Celebration, Florida)

Internalized Multi-Family (Celebration, Florida)

Street Oriented Courtyard Multi-Family (Celebration, Florida)

Rear Lane Town w/ Internal Mews (Baldwin Park, Orlando)

Celebration Island VillageISLAND – Leveraging collab VILLAGE VISION LEVERAGING COLLABORATION

THE CELEBRATION COMPANY

confidentia

Celebration Island Village – Leveraging collaboration confidential

CROA

CCDD ECDD Celebration IslandCNOA Village – Leveraging collaboration CJC confidential confidential

CelebrationIsland IslandVillage Village––Leveraging Leveragingcollaboration collaboration Celebration

www.mattamyhomes.com

AUDIENCE PARTICIPATION

IN CLOSING

THANK YOU