Search Engine Optimization - Use Video to Grow Your Gym - SEO1. I thought I'd provide some valuable tips to help you use
Cheer Gym Success Secrets Search Engine Optimization - Use Video to Grow Your Gym - SEO1 I thought I'd provide some valuable tips to help you use something super simple to drive more traffic to your website (provided your website doesn't suck) and a ton more athletes into your gyms. I've found that Video is one of the most mis-used tools in the cheer world. The way I'm seeing many folks use it is simply to upload raw video to facebook and hope that it gets likes and shares. (Have you ever tried paying your mortgage with likes? It doesn't generally work out all that well!) Here are some VERY EASY and VERY EFFECTIVE Ways to PROPERLY Use Video for Marketing / SEO Purposes: 1.) There are a ton of ways to do video - you can simply shoot footage, you can create presentations, you can use images and music. All are effective depending upon your purpose. Here's an example of video comprised primarily of images / this video when used effectively will do AMAZING THINGS! -->http://video214.com/play/ GNPV3pG40ZItI3xIAF10bw/s/dark 2.) First things first - upload a high rez version of your video to YouTube (it's one of the most powerful search engines out there!) and also to Vimeo. 3.) You absolutely, positively MUST Title the video appropriately focusing on the Key Words that parents use when they search for a cheer gym in your area.
Example: Title - Company | subject/main keyword | City, State Example: ABC Cheer Academy | Tumbling Classes & AllStar Cheer | Randolph NJ 4.) Write the Description of the video properly...and be sure to include your entire URL in it (http://www.YourCheerSite.com) if you do not do this, you've basically wasted the effectiveness of your video for marketing © Copyright 2015 Cheer Gym Success Secrets - All Star Cheer Sites http://www.AllStarCheerSites.com
purposes...seriously. Here’s the structure I’d like for you to follow going forward on every single video you upload (and for all you’ve already uploaded) Body - website | Company | Phone # (or copy above after website) 1 sentence description Company tagline or additional info on the video Call to action and Website Company Info
--Body - http://www.AllStarCheerSites.com - ABC Cheer Academy - (888) 555-1212. Experience professional, fun and exciting tumbling classes and All Star Cheer Teams in Randolph, NJ. Professional All Star Cheer and Tumbling Classes for Children, Teens and Adults. Come experience the difference a totally comprehensive tumbling and cheer program provides to your family. Focusing on fitness, fun, and personal development to give your family an unfair advantage in life through our Powerful Words Character Development Program. Private lessons, Birthday Parties, Choreography, and Gym Rentals available. For More Information Please Visit Our Website: http://www.AllStarCheerSites.com ABC Cheer Academy, 99 Awesome Street, Randolph, NJ 07869 Tags: Tumbling, Cheer, All Star Cheer, Fitness, Kids, Teens
5.) Pin the YouTube Video on Pinterest and be sure to share that link. 6.) Pin the Vimeo Video on Pinterest and be sure to share that link. 7.) Use the video as a "promo video" on your website either on the homepage of your site, or on a Specific Landing Page created to collect leads for a particular purpose. (Ex: you can create a video focusing on TryOuts and then post it on a Try Out Landing Page in order to help increase conversions and improve the experience of your site visitors) 8.) Use a video on every single "page" of your website. Let's face it, we're all lazy and most would rather watch tv than read...so make it easy for people to understand what each page of your site it about by adding a © Copyright 2015 Cheer Gym Success Secrets - All Star Cheer Sites http://www.AllStarCheerSites.com
SHORT Video at the top of each page to quickly engage them and pull them in! 9.) Add video to your weekly / monthly Press Releases. If you are using a service like "www.PRWeb.com", you are able to include a video with your press release. 10.) Add a weekly video to your facebook groups in order to drive more traffic back to your site (video should have a call to action feature that redirects viewers to your site) 11.) Create a video after every event (potentially 1 video for every team who competed) and apply all of the marketing systems above to it. You will have content galore and you'll start to see massive benefit in the search engines. 12.) Create a video for each marketing event you do (ex: Trunk or Treat, Breakfast with Santa, etc.) these vids can be used every year as you build excitement in these events. *** Long story short - PLEASE DO VIDEO...just make sure you do it right!
G.S.D. Get Shit Done People!
*** Keep in mind that there are easily another 50 things you can do with your videos to help you increase your rankings in the search engines AS WELL AS increase your engagement with your members and their parents. ** If you need help with quick and easy video creation, we offered a ridiculous discount during our black friday sale that we currently have open until Jan 1, 2015 at http://allstarcheersites.com/black-friday-sale-2014/
© Copyright 2015 Cheer Gym Success Secrets - All Star Cheer Sites http://www.AllStarCheerSites.com
