CHRISTMAS

CHRISTMAS

NOVEMBER – DECEMBER 2016

DID YOU KNOW?

THE ARN NETWORK HAS 3,116,000 LISTENERS 10+ WHO TUNE IN EACH WEEK Please note for research ARN Network inclusive of: WSFM/GOLD/KIIS1065/96FM and 97.3 FM Source: GFK Fusion Survey 8 2015, Cume (000s) Mon-Sun 05:30am-00:00mn Target: All people 10+

2016 CHRISTMAS CAMPAIGN

30 and 15 second commercials to air in Sydney, Melbourne, Brisbane and Perth

COMMERCIAL STRATEGY

Target gift-givers and readers in the 4 weeks leading up to Christmas Campaign will feature Vince Flynn, Lynda LaPlante, Em Rusciano, Anna Kendrick and Bruce Springsteen National digital campaign

DIGITAL

Homepage takeovers on stations in Sydney, Melbourne, Brisbane, Perth and Adelaide iHeart radio pre-roll to refine audience targeting

NATIONAL STATION BREAKOUT SYDNEY

SYDNEY

MELBOURNE

PERTH

BRISBANE

IHEART RADIO

JONESY & AMANDA

KYLE & JACKIE O

JO & LEHMO

CARMEN & FITZI

ROBIN, TERRY & BOB

NATIONAL

CAMPAIGN STRATEGY – CHRISTMAS November 2016 Book Promotion BTA 12:00am - 11:59pm BTA 12:00am - 11:59pm BMADD 5:30am - 7:00pm BMADD 5:30am - 7:00pm ROS 5:30am - 12:00pm BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm BMADD 5:30am - 7:00pm BMADD 5:30am - 7:00pm ROS 5:30am - 12:00pm BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Live Read 7:30am - 8:00am Live Read 7:30am - 8:00am BMADD 5:30am - 7:00pm BMADD 5:30am - 7:00pm ROS 5:30am - 12:00pm BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm

Kendrick/Rusciano Flynn/LePlante/Springsteen Kendrick/Rusciano Flynn/LePlante/Springsteen Flynn/LePlante/Springsteen Kendrick/Rusciano Kendrick/Rusciano Flynn/LePlante/Springsteen Kendrick/Rusciano Flynn/LePlante/Springsteen Flynn/LePlante/Springsteen Kendrick/Rusciano

Flynn/LePlante/Springsteen Kendrick/Rusciano Anna Kendrick Anna Kendrick Kendrick/Rusciano Flynn/LePlante/Springsteen Flynn/LePlante/Springsteen Kendrick/Rusciano Kendrick/Rusciano Flynn/LePlante/Springsteen

Duration

Station

30 seconds 15 seconds

96FM 96FM

15 30 30 15 15 30

seconds seconds seconds seconds seconds seconds

15 30 30 15 30 15


LIVE READ LIVE READ 15 30 30 15 15 30


97.3 97.3 97.3 97.3 97.3 97.3

FM FM FM FM FM FM

T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 6 6 6 6 6 6 6 6 6 6 6 6 6 6

6 6 4 4

4

4

4 6

6 2 2

1

2 2 1 1

1

GOLD104.3 GOLD104.3 GOLD104.3 GOLD104.3 GOLD104.3 GOLD104.3

6 6 6 4 4 4

KIIS 1065 KIIS 1065

1

WSFM WSFM WSFM WSFM WSFM WSFM

6 6 6 4 4 4

6 6 6 4 4

6

6

1 1 1 2 2 2 2

1 2 2 2 2

1

4 6 2 2 2 2 1 1 1

6 6 6 4 4 6 2 2 2 2 1

CAMPAIGN STRATEGY – CHRISTMAS December 2016 Book Promotion BTA 12:00am - 11:59pm BTA 12:00am - 11:59pm BMADD 5:30am - 8:00pm BMADD 5:30am - 8:00pm ROS 5:30 am - 12:00pm BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm BMADD 5:30am - 8:00pm BMADD 5:30am - 8:00pm ROS 5:30 am - 12:00pm BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm Breakfast Live Read 7:30am - 8:00am BMADD 5:30am - 8:00pm BMADD 5:30am - 8:00pm ROS 5:30 am - 12:00pm BTA 12:00am - 11:59pm Bonus BTA 12:00am - 11:59pm

Total Commercials: 579 total recorded impacts Target: All people 10+ Reach: 2,816,000 Frequency: 6.43

Kendrick/Rusciano Flynn/LePlante/Springsteen







Anna Kendrick Kendrick/Rusciano Flynn/LePlante/Springsteen


Kendrick/Rusciano

Duration

Station

30 seconds 15 seconds

96 FM 96 FM

30 15 30 15 30 15


30 15 30 15 30 15


LIVE READ 30 15 30 15 30

97.3 97.3 97.3 97.3 97.3 97.3 GOLD GOLD GOLD GOLD GOLD GOLD

T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 6 6 6 6 6 6 6 6 6 6 6 6

FM FM FM FM FM FM

4

104.3 104.3 104.3 104.3 104.3 104.3

4

WSFM WSFM WSFM WSFM WSFM

4 6

1

6

1 2

2

6

6

4

1

1

4 6

4

1

4

4

4 6

1

1

1 2

2

2

1 2

6

6

4 6

1

1

4

4

1

1 4

4 4

4 6

1

1

1

On Air Strategy: 579 total recorded impacts

Source: GFK Fusion Survey 8 2015

4

6

4

KIIS 1065

seconds seconds seconds seconds seconds

4 6

1

1

1

1

LIVE READS A LIVE COMMERCIAL ALLOWS YOUR BRAND TO LEVERAGE OFF THE CELEBRITY CREDENTIALS OF OUR HOSTS, CREATING HIGHER ENGAGEMENT AND TRUST.

CUT THROUGH RESULTS! THE CLOSEST THING TO WORD OF MOUTH THROUGH CELEBRITY ENDORSEMENT

BUILD PERSONAL RELATIONSHIPS BETWEEN YOUR BRAND AND YOUR POTENTIAL CUSTOMERS

3 TIMES THE CUT THROUGH

DIGITAL Christmas Campaign 2016 Station

KIIS1065

Creative Type

WebFormat

Homepage Takeover (Wallpaper, Leaderboard, Mrec Sponsorship)

5 Day Homepage Takeover

Homepage

Buyout

N/A

1

N/A

N/A

Standard Display

ROS

CPM

8,500,000

3

6,375,000

125,000

Medium Rectangle, Leaderboard & Mobile Ads Across All Devices Online Package Rate

WSFM

December

Total Site Est. Page Web Bought WebPlacem Impression # Impressions Purchase Impressio SOV ent s Weeks for Type ns (4 Weeks) Campaign

Ratecard CPM

Value

100%

$3,500

$3,500

$2,500

$2,500

2%

$30

$3,750

$20

$2,500

$7,250

12 19 26

1 125,000

$5,000


Homepage

Buyout

N/A

1

1

1

100%

$1,500

$1,500

$1,000

$1,000

Medium Rectangle, Leaderboard & Mobile Ads Across All Devices

Standard Display

ROS

CPM

378,000

3

283,500

20,000

7%

$30

$600

$20

$400

20,000

Editorial

Editorial Feature

Buyout

N/A

3

N/A

N/A

100%

$1,200

$1,200

$500

$500

Editorial

Facebook Post

Social

Buyout

N/A

1

404K Likes 28K Followers

1

N/A

$3,000

$3,000

Social

Entertainme nt Facebook Twitter

Buyout

N/A

1

2

N/A

$2,000

Online Package Rate

$4,000

1

1 Added Value

$10,300

2

$1,900



Homepage

Buyout

N/A

1

N/A

1

100%

$1,500

$1,500

$1,000

$1,000


Standard Display

ROS

CPM

300,000

3

225,000

15,000

7%

$30

$450

$20

$300

15,000

Editorial

Editorial Feature

Buyout

N/A

3

N/A

N/A

100%

$1,200

$1,200

$500

$500

Editorial

Buyout Buyout

N/A N/A

1 1


1 2

N/A N/A

$2,000 $1,000

$2,000 $2,000 $7,150

Facebook Post Twitter Post Online Package Rate

973

5


Twitter Post

GOLD1043

Client Total Cost Rate CPM

Social Social


Added Value

1

1 2

$1,800



Homepage

Buyout

N/A

1

N/A

N/A

100%

$1,500

$1,500

$1,000

$1,000


Standard Display

ROS

CPM

804,000

3

603,000

40,000

7%

$30

$1,200

$20

$800

40,000

Editorial

Editorial Feature

Buyout

N/A

3

N/A

N/A

100%

$1,200

$1,200

$750

$750

Editorial

Buyout Buyout

N/A N/A

1 1


1 2

N/A N/A

$3,000 $1,000

$3,000 $2,000 $8,900

Facebook Post Twitter Post Online Package Rate

Social Social


Added Value $2,550

1

1 2

DIGITAL Christmas Campaign Station

MIX 1023

96FM

iHeartRADIO

Creative Type

WebFormat

WebPlacem ent

Homepage Takeover 5 Day (Wallpaper, Leaderboard, Mrec Homepage Homepage Sponsorship) Takeover Medium Rectangle, Leaderboard & Mobile Ads Standard Display ROS Across All Devices Entertainme Editorial Editorial Feature nt Facebook Post Social Facebook Twitter Post Social Twitter Online Package Rate Homepage Takeover 5 Day (Wallpaper, Leaderboard, Mrec Homepage Homepage Sponsorship) Takeover Medium Rectangle, Leaderboard & Mobile Ads Standard Display ROS Across All Devices Entertainme Editorial Editorial Feature nt Facebook Post Social Facebook Twitter Post Social Twitter Online Package Rate Pre-Roll Video

IH - Pre-Roll Video

ROS

December

Total Site Est. Page Web Bought Impression # Impressions Purchase Impressio SOV s Weeks for Type ns (4 Weeks) Campaign

Ledger Code

Digital production Total with production costs

Web Production

Value

Client Total Cost Rate CPM

5

12 19 26

Buyout

N/A

1

N/A

N/A

100%

$1,500

$1,500

$1,000

$1,000

CPM

404,000

3

303,000

15,000

5%

$30

$450

$20

$300

15,000

Buyout

N/A

3

N/A

N/A

100%

$1,200

$1,200

$500

$500

Editorial

Buyout Buyout

N/A N/A

1 1


1 2

N/A N/A

$3,000 $1,000

$3,000 $2,000 $8,150

Added Value

1

1 2

$1,800

Buyout

N/A

1

N/A

N/A

100%

$1,500

$1,500

$1,000

$1,000

CPM

89,000

3

66,750

5,000

7%

$30

$150

$20

$100

5,000

Buyout

N/A

3

N/A

N/A

100%

$1,200

$1,200

$500

$500

Editorial

Buyout Buyout

N/A N/A

1 1


1 2

N/A N/A

$2,000 $1,000

$2,000 $2,000 $6,850

CPM

84,000

4

84,000

Online Package Rate National Package - TOTAL CHARGES (production - recoveries)

Ratecard CPM

Development & design of display ads

7,000

8%

$70

$490

Added Value

1

1 2

$1,600 $50

$350

$490 $47,090

$350 $15,000

$750 $41,640

$750 $15,750

7,000

SPONSORSHIP EDITORIAL MOCK UP

Recommended Additional Facebook investment to boost post to wider audience

KIIS1065 DIGITAL FOOTPRINT 10,838,755 PAGE IMPRESSIONS 1,748,479 UNIQUE AUDIENCE 1.13 AVERAGE TIME ONLINE

2,485,848 VIDEO STREAMS

4,650 EDM SUBSCRIBERS

404,587

Source: Doubleclick for publishers, AdPlace, Google Analytics, Facebook and Twitter December 2015

28,939

35,617

WSFM DIGITAL FOOTPRINT 601,429 PAGE IMPRESSIONS 100,816 UNIQUE AUDIENCE 1:10 AVERAGE TIME ONLINE

7,516 VIDEO STREAMS


404,587


28,939

35,617

GOLD DIGITAL FOOTPRINT 328,072 PAGE IMPRESSIONS 56,120 UNIQUE AUDIENCE 1:16 AVERAGE TIME ONLINE

3,531 VIDEO STREAMS


42,063


4,667

1,758

97.3 DIGITAL FOOTPRINT 1,333,079 PAGE IMPRESSIONS 194,614 UNIQUE AUDIENCE 1.11 AVERAGE TIME ONLINE

57,553 VIDEO STREAMS


107,721


8,446

7,963

MIX 102.3 DIGITAL FOOTPRINT 641,076 PAGE IMPRESSIONS 118,770 UNIQUE AUDIENCE 1:06 AVERAGE TIME ONLINE

428 VIDEO STREAMS


213,689


4,903

1,044

96FM DIGITAL FOOTPRINT 144,776 PAGE IMPRESSIONS 31,830 UNIQUE AUDIENCE 1:25 AVERAGE TIME ONLINE

1,277 VIDEO STREAMS


22,807

Source: Doubleclick for publishers, AdPlace, Google Analytics, Facebook and Twitter January 2016

5,107

900

ALL-IN-ONE MUSIC AND ENTERTAINMENT APP IHEARTRADIO PUTS MORE THAN 1,000 LIVE STATIONS, 21 MILLION SONGS

Free, at the fingertips of more than 420k registered users (and growing!) Partnership with Optus means free streaming for Optus customers

Source: Omniture, App store, Google Play & Clear Channel

I HEART RADIO DIGITAL FOOTPRINT 1,854,051 PAGE IMPRESSIONS 111,408 UNIQUE AUDIENCE 0:26:00 AVERAGE TIME ONLINE

N/A VIDEO STREAMS


42,063


4,667

1,758

SUMMARY – CHRISTMAS CAMPAIGN ● ● ● ● ● ● ● ●

National multi-channel campaign: radio, digital and streaming music app 4 weeks leading up to Christmas 579 total recorded impacts reaching 2.8 million people nationally, with a frequency 6.43 7.8 million estimated page impressions for the 4 week campaign duration Pre-roll video campaign on iHeartRadio reaching 84,000 AIM: To sell a total of 160,000 books across 5 titles The sell 50,000 copies of Born to Run and hit number 1 $100,000 campaign investment

SUMMARY – A QUICK COMPARION TO THE FATHER’S DAY CAMPAIGN ● ● ● ● ●

1 week longer Includes Sydney’s number 1 station KIIS FM Almost 200 more total recorded impacts reaching half a million people more and increasing our frequency by 1 to 6.43 Estimated page impressions are almost 6 times more than Father’s Day, thanks to kiss digital reach. We want to sell 60,000 more books and get Born to Run to number 1.