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to hesitate any and m e v a h n’t t at s’ath s’eth n we do icoeic oh uth‘c t ‘c uo ore whe aob m b it r a fo is it t t h a is ath W.hW ! We fig tyn. ty pnle Choices heavheavpele w e n w e n h e w enweh akoeno ke India toam m rrently in u ? c x t le u p b bout in so com k back a n by orig in a th m r I makes it e n e G e e, a . Wh icrh I lov wshfo rg in rldwide sica Jank fo o s th s W Je e g s h a m in T v I’ r. Ha hweeth Hello! ided ner with nsawnear.nTs en I dec ticaunlaate wohw n te r s a plan k a a d la ’t u g te to n c is in ti id x le r k d r e a wo trutogg ever inngoswI ’ Igsle ’t k iau?g identh esthat I n ’ I dstr osis Im iagasrIedth th dhiay?In in s d e g th r In a e in r in th th fo abhoyutIn‘w ‘w e ndanthye dgiahaerre rm reea erveeinbeInin meishseG I lo miss. hh csoIm g icg to in wehin b d th e I would e t id h th c g e d u d n o I a th I had a ver mdewhheeren cote to India that I ne exis to k e . c s s m a o is p th k m c ba ugh roo foorualdre Iw ty an gh king my ave eno c le a orum p Ge th to n k e c a wh ane iliar to p I recall, rmth anein rG erem uch fam g back, th G o m n r w a e o th h to o t Thinkin t baodr aod xtdtoneaxn ring ou n dsenaete woaosda ogro me figu ag sehaete aifs it n, w r n e w e e h d h it tough ti w n T , if o ? n r n w r he fog n?reTig wobnudte r baet in igfo ed ee r rth n’tbhuet lp t satat rfo elp hld thefofo t gred ta nc’tou s h I rorom fo t , ld ig e . h u ia eic g m o d ch t I c w h In I fa e r to, meig dia Ih aft mcileia. rIn r fa tocrIn eryew htr un w hilaiafa o m it y creaftair c fa tr w a inirth a n r a u to te h o a n d it is tr vel? r we adaec ing deto ryteto mkth an oe t?eH sce se eard g fr ly sys to sta r u in a le dH tr k c e s e brat? m b e s t s I’ s sata lyt ua meigleh trth nthitt b m the reig thhaattI’ismit fem t it nif iskit, w red cape fro t in s a th ing e h efe y to bif d w r , n ta k a n or g I bthein ome ,to fuolfmilled ren fr just a m tu I bhecgaasne r e o r I k l e p Inasweh, ic c il e w ca at I s ? If I don,tary es l?reign th aveefo iarrjuast taall mome th il tr y m ll is a fa th l I return e r o e il th froitm Is to n I seek I do, w r t If a tu ve ? e th r ll I n a l t il a reig y you ha familiar miliar?yWthe fo a countr fa g in c n Is it reall ted?..il.l I return to the rie ing in en expe iar? W isappoin trny you on d paecrom na ue ee c.lue. Wh .. t d ? s d e r the famil fi te g th y in e in o se nc sitting loanpgpm tehnednto experie erly d oredais m weoempaenr u. W o y t, u ld o e fuhlfeilnlecda T e n the ard abrst clu ny dust su stance, ato see ee d eanadlohneg my fi ents. Fourt,in ldnerly rceaam you tend etablesncine,th n ly a n o o v e b n a e g n heard ve insta but I The maudnadnad Ingdians ngts. For ent foll r eseellvin glylyre r in e o in s r m e n w n sheae a o v e e fl d ve o ng rtiin om g from a undanweers or s gly mun be a m min alksese old egwin be a rting flo patiencrse.cC snid ld o u u s e o o th c lk in a s r w a e f o m g me itom customthee side s an epin foer custo d by eexhhearusatisnan itrting on aiting sfo w hyerdaust wait garacterlp izeadmir r woman help ademsiruenn and inne hIiscocuhldn’t he ent of cGaelm ’tles in th nb hbic rmany, one ld w u , t o y u c n a m a ta o e h s m er ian veg ct m suc ? Someke pearfe suecvheantGfor Ind like thfreom hsoem country with w emed li d felt untry e is d s c s g e th e in e u c g m n o moundan ce thisesneceem awngaend .C reg… an athI Islo impatie “get” whhic sh eenof pati toau ti ti dxh a s e p g w n im , ly m lo e u o I e m icrhized by ldeatrce to epit weorup nn me, whte ly that rsdoin en t pa alm eace tocharac ause on th c p e b r, a c ia which is becauseeonnt ly of e famil miliar, ct mom Someon fa moment! the perfeoment!ss with whom? lt in that fe d n e a m u w that … g in what I sa to share ly “get” u tr ld u wo person
3
is now back the US and in d e v li s ha Indian who ’t quite Dudeja, an wide. I don d a h rl o d W ra s h a S v use “India ith Ha Hi! I’m bably beca a planner w ro s p a s g a in w it rk t o bu in India w r the US, I ck to India; fore I left fo I moved ba e y b h e w r m e ti b in xplorer to back remem but as an e .” Thinking st e ri m u o to h a e s b a s not will alway eculiarities reign land, and their p to go to a fo le p d o te e n p a e w s th ure, the one alway life, the cult rsweet. On e te th it e b c lt n e fe ri it r e, truly expe on the othe got a chanc ver, when I cing the life e n w e o ri H e . p d x il n e a m first h finally , my fa y, forward to ing my life v g a in le k f o o lo n s o ti yI hand, I wa ber, the da d the realiza still remem e other han I . th ic n n o a e p il v d h e e ill n er induc side, w ying – life w ity behind c sa y ly m se d fu n a ro gp But my friends ve I done? ly one cryin was the on on. What ha I rs t, e u p o a g e in g , y t” chan was fl are so upse periences ticket if you e again! Ex e m th l sa e e c n th a e c b id, “let’s t my mum sa the momen ready to fly. incredible! ack. It was nly ok and e b d g d in su k o s a lo w I s no hout s, there wa owever wit Los Angele act/react h d e to h r, c e a v re te I a h st Once e, to wear w f life for mo eedom to b bly a way o fr a r b e ot e ro p sh ’s e It h e T chang to n ares… refreshing ments or st g a d ’s ju it l ls ia ir c g n ing any so r most India they are be however fo to check if s, rs n e a c ld u ri o e ’s m sh A their felt! It just wesome it oking over a lo w y o tl h n a in st la n h. exp be co ish I could long enoug judged. I w ed in India v r li o e d v e a h h tc u a w e social nd if yo credible th ’d understa u in o y w o g h in r e th att some is that no m the familiar; to note here g in st returning to re m te o in fr has is a t h a d h ra W op Sh ce in India r experien e it couldn’t st h , lt e fe m n so o e S ti any. he ow aw libera ing to Germ no matter h , rn a tu ic re ss t Je u o r d ab likewise fo e’s still ed her min mes but sh asn’t chang ti h l it ra e r, v fa se so kets been ned her tic had postpo e v a h t h ig m r, an easterne home. sterner or e w a r e got a ticket th e e – wh hold onto th deduction the need to to our first d s n u a hat d n le r ig o is re h T the fo e from w ere we com experience h to w f ty o si e o v o ti ri spec ably n t the cu all of us, irre at it is prob th in s ts si is e x th -e o art hyp familiar co t’s at the he refore, our skin is. The right is wha ’ r d u n o f /a o th r o lo is ‘b the co vironment. . Getting th g in our en ut both/and in b ss r e o n r/ it e w h it e end we are lar-chase tr of the circu
4
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volution cultural e & l ia c r more, o s ges of petite fo p ta a s t ir n e re th fe only vets re! The are at dif t any mo the other n worlds o r f n o te t s u n e B o . ti w d a e z undefine rn and th new reali ts have The easte les; each , therefore of exper n ty s w lp o e fe n h li k e n g u n th contrasti zed with tcome of f which is and have ntly analy se, end o esired ou a e d h u c e q l e th u s a d b n -h su namics a in a long hich we fe; which in, the dy resulting in your li ducted, w ’ ig n s r o o is c e m e a th w s ing‘s ding esire interview strong d nderstan f ‘someth a u o r s n r o fo e ti g in-depth a m z ig tr a theore ith a reali erience s deduce . And, as begins w new exp ll h a c u it s : e helped u m t balance n s re O o lo . e s e e th c th n e h ie e ing w exper e trend. T thing els of restor tive of ne this chas ds some the hope p n e fi in c it e re h s a g ly h u e c no ads to a u extrem o soon e , which le makes yo o long, s n to w r o n fo k r le id the lesse at rest or to explore annot be c d in m n nature. ow huma yclical in c d n e we all kn tr akes this , which m to chase
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h digital iated wit c o s s a on for gely inclinati were lar g s n te o ta tr s s a lugged hibited at was and unp site. Wh . East ex s o e p e p w o Plugged ie e ur interv flected th ommon vity by o e west re es was c il s h a w h , c y e connecti it v th connecti parallel r for both t digital live that motivato e to y th t it constan a n l, opportu te was th ial, socia ng to no ital as an ig d w a of financ interesti s e s s n u ia a c d e b d ’ In s blame control! couldn’t uropean live but – ‘taking E to e il d h te n W a nd ts. always w human a constrain life they etween b real-life r s e e n th li o gain g h e blurrin al or suc then to re th d r n a fo w y o emotion it n v y connecti lug ever t digital d to unp e e n g constan n o ing a str ents. express sonal ev robotic, r e p y jo en tive and perspec
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8
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Y B Y D B E D R E O R H O T H U T A U O A C O C N) GURGAO ( A I D PLANNER DWIDE IN L R O W S HAVA
Jessica Janke
NING N A L P D N) EA GURGAO ( A I D GROUP H N I LDWIDE R O W S A HAV
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K rldwide, U Boisseau HAVAS Wo at r o ct Clement e ir D UK - Global Planning d n a orldwide, n A y e h HAVAS W it w r e n Audr n r Pla g - Global Senio n umbai o W n e rldwide, M e HAVAS Wo May L at g in n n Pla n er - Group Head y I a e, Gurgao n a h c Worldwid S Ar A V A H or at j - Creative Direct a r urgaon y a j i V . rldwide, G T.A HAVAS Wo at r o ct e ir es - Creative D Sarah Col Strategic P
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