Dec 31, 2015 - 2015 annual giving report ... As a family, we dreamt of one day starting a social business whose purpose was to ... may 2015 indiegogo campaign ... post photos with your cuddle+kind dolls on social media, · and participate in ...
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improving children’s lives: 2015 annual giving report
Hi! We’re the Woodgates. We’re a family on a mission to help feed children in need.
As a family, we dreamt of one day starting a social business whose purpose was to improve the lives of children in need. Last year, we shared our idea to create adorable, handcrafted, knit dolls that provide meals for children on Indiegogo, and received overwhelming support. Today, our dream has become a reality. For our family, this adventure is about approaching business in a different way. We believe in putting people ahead of profits. Period. Our idea is simple: make high quality, fair trade, hand-knit dolls, and for every one sold, provide 10 meals to children in need. 1 doll = 10 meals. As I write this, I am in Peru meeting with artisans who hand knit our dolls with passion and joy. I’m told that the fair trade work we provide here is giving hope to their families for a better future. This makes all of us incredibly happy. We hope you’ll share this storybook and join us in our quest to make the world a better place for children. We are so grateful for all the encouragement and support we‘ve received - thank you for helping us make a difference. Together, we have the power to change lives. All our best, Derek, Jen, Ethan, Brooke, Rachel
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From September 15th to December 31st, 2015 cuddle+kind provided:
believe how many
children we’ve helped
, 189 083 total meals
93,340 meals
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By giving meals, we give children the opportunity to grow, learn and reach their potential. Read more about why, what and how we give around the world here.
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through our dolls 1 doll = 10 meals
60,020 meals through our prints 1 print = 5 meals
23,403 meals
through our 1 follow = 1 meal event
9,820 meals
through our ‘double your impact’ commitment on World Food Day
2,500 meals
through our inaugural #marchformeals event
+ 100 fair trade jobs in Peru
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Here’s how we got to where we are today. x2 = 9,820
=
= 162,543
= 189,083
Let’s end childhood hunger
the spark of an idea 2014
fair trade knitting partners established may 2015
january - july 2015 doll design + prototype development
indiegogo campaign launched, funding goal surpassed on first day september 15, 2015
july 2015 family video created to share our idea on indiegogo
‘double your impact on world food day’ launched, additional 9,820 meals raised october 16, 2015
october 16, 2015 first annual #marchformeals event held, 2,500 meals raised world food day
thank you! 162,543 meals donated during indiegogo campaign november 2, 2015
november 2, 2015 indiegogo campaign ends, stretch goal reached, all supporters get a free family print providing 5 meals
189,083 total meals donated december 31, 2015
november 16, 2015 featured in Today’s Parent Holiday Gift Guide
= 2,500
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Anda children re n’t the
v v helping!
We are proud to provide fair trade employment to
over 100 artisans in Peru.
we’re
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Read about why fair trade is so important and why we believe social businesses have the potential to change the world here.
“Our knitters can now save money to fix their houses and buy some new things for their kids. They are happy because the job is steady and they are recognized for their talent. This project is giving them hope to have a better life. I am very touched because we are all doing something good for others. This is the real impact of your company.” - Nina Guevara, knitting partner, Peru 7
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We love the shots people are posting of their little ones with their new friends.
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#cuddleandkind #1dollequals10meals
Help spread the word! Share our giving book with your friends and family, post photos with your cuddle+kind dolls on social media, and participate in one of our fun events. Read more about what you can do to help here.
Thanks for making our first annual #marchformeals a heartwarming success on October 16th, 2015. 9
Please share the giving book and inspire others to join our movement toward improving the lives of children with the actions we take and the purchases we make.
Sharing is caring! Share now: 10
This has truly been a storybook year for our family. Your incredible support has made our dream of creating hand-knit dolls that improve the lives of children come true.
You mean the world to us.
Let’s be friends!
cuddle + kind
