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Study based on interviews with 1,250 adults, including 1,000 general population and 250 Marketing Decision Makers in the
Click Here: Huge opportunity to capitalize on digital marketing’s impact – online and in social media

People prefer to look at ads…

In their favorite magazine

45% 55% Consumers

Marketers

During their favorite TV show

23% 21% Marketers

Consumers

69%

57%

of respondents use social media

53%

have liked a brand

want a

x

68%

54%

of Consumers say banner ads don’t work

x

x

3%

advertising annoying

of Consumers prefer to view ads via social media

but only

“Likes” drive consumers to check out products

2%

29%

say it makes them purchase

of the time...

44%

of Consumers think advertising works than men

When asked to consider the value of marketing…

94%

more than 90% of Consumers and Marketers agree that it is strategic to business

nine out of ten also recognize that marketing is paramount to driving sales

CONSUMERS

98% MARKETERS

28%

3%

But only 3% of Consumers have created content on behalf of a brand

user-generated content advertising

Consumers rate Advertising/Marketing among the least valuable professions

Consumers

(Marketers don’t rate them very highly, either)

Marketers

92% 91%

88% 91% least valuable professions

32% 28%

TEACHER

SCIENTIST

BANKER

35% 18% 16%

POLITICIAN

Most marketing is a bunch of B.S.

13%

ADVERTISING/ MARKETING

13% 16%

13% 15%

ACTOR

DANCER

53% OF CONSUMERS AGREE

Study based on interviews with 1,250 adults, including 1,000 general population and 250 Marketing Decision Makers in the U.S.