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Marketing Communications APPROACH
A good marketing communications program will be unique to your company, and based on your business strategy and goals. The Marcommer will help you determine the right mix of marketing tactics to help you realize the greatest return on your marketing investment. Potential components of your marketing communications program are listed below. Which ones make sense for you?
Messaging
Brochures & Collateral
Sales Support
Email/Snail Mail
Publicity & Media
Blog & Web Writing
Video Development
Twitter & Facebook
Your sales guy keeps sending you links to competitor videos that have hundreds of hits. Maybe it’s time you did something like that.
You use Facebook to share pics of the kids with your in-laws, and you’ve never even been on Twitter. Would it work for your business?
Other Social Media
Integrated Marketing
You have 30 seconds. What are you going to say that convinces your customer that you have the right solution for their job?
Your sales team is made up of true road warriors committed to getting results. You want to help them work smarter, not harder.
You’re shaking up your industry in ways that can change how your customers do business ... if only everyone knew about it.
You want to lead your industry in new media marketing programs ... if you only knew what is out there and what will work with your particular business.
You’re tired of leaving behind that piece of paper from your desk printer. You want professional literature that really conveys your capabilities.
You want to use your customer contact information to do something that generates leads, but you don’t know where to start.
You are an expert in your field and have a lot to blog about. Too bad you don’t have time to sit down and write.
You’re not sure what marketing programs you want to run, but you certainly know what you want them to do.
The Marcommer can help.
7
Steps to Integrated Marketing Communications
1)
You launch a fantastic new product, and create a brochure for your sales team that uses your new logo and color palette.
4)
You develop a news release that highlights your new product, and send it, along with your new press kit, to editors from your favorite industry journals.
2)
You mention your new product and brochure on various social media tools that you use.
5)
3)
Your blog incorporates strategically placed key words that help with organic search engine optimization.
Your followers are intrigued, and visit your recently updated web site for more information.
6)
Well-written journals lead to conversations with your followers about your new product.
7)
As your web site traffic picks up, you receive more calls, requests for additional information, and requests for quotes. Many of these leads turn into sales. Your revenue skyrockets.
Your story is picked up by several online publications, and you’re contacted by an editor who is interested in a 2000-word article, which will link back to your web site. Your brand reach is stronger than ever.
How do you know if the Marcommer is right for you? You have a fantastic relationship with the key players within your customer base, but the next generation of decision makers doesn’t even know your name. You wonder how you’ll stay relevant.
Your industry is moving, even in a sluggish economy, but somehow you keep missing mustwin opportunities. You’re starting to think that everyone else knows something you don’t.
Your products aren’t significantly different than your competitors — but you have more experience and do a better job managing customer service. You need to figure out how to ensure your customers recognize your value.
Your industry is changing. Your customers have fewer experts to do more work in bigger plants, which means less time in the day to talk to your sales team. You want to break through the overload and gain mindshare.
Sound familiar? if so, it’s time to call the marcommer.
Are you wondering what you can expect from an integrated marketing communications program? The Marcommer can help you:
create a drive programs that prompt implement ideas that achieve create campaigns that start a
identify an
develop a provocative
trigger aha! moments to
envision a unique strategy to
Realize a
Marketing Action Results Conversation Opportunity Message Motivate Engage Return on your investment
plan that meets your goals and budget.
from your customers.
.
between your sales team and customers.
that you may have otherwise missed.
that resonates with your customers.
and inspire your sales team.
your customers.
.
Want more information? The Marcommer, LLC Marcy Tanniru, Freelance Marketing Communications Consultant
[email protected] www.marcommer.com 832-353-4893 www.facebook.com/marcommer www.twitter.com/themarcommer www.slideshare.net/marcommer www.linkedin.com/marcytanniru click to download the price sheet
