Color can sway thinking, change actions, and cause reactions. In a world of endless color there are a few things to thin
CMYK vs. Pantone Color
Color can sway thinking, change actions, and cause reactions. In a world of endless color there are a few things to think about. There are two main ways to print color, Process - CMYK and PMS - Spot. In four-color process (CMYK) digital or offset printing, primary colors (Cyan, Magenta, Yellow, and Black or the 'Key' color) are mixed together to produce any and all of the colors that are seen in magazines and color books. This is often referred to as a ‘full’ color print. Spot colors, also known as PMS colors, and officially as the Pantone Matching System colors, are specific color formula's used in offset printing that will reproduce accurately in print. Instead of simulating colors by combining the CMYK primary colors, spot (PMS) colors are premixed with existing and published color formulas. Because of this, you can rest assured that the PMS color that you have chosen from your pantone booklet will be matched accurately every time.
