Apr 27, 2018 - Job Posting: Communications, Digital Media & Marketing Specialist. The Organization. Since 1981, Rona
Job Posting: Communications, Digital Media & Marketing Specialist The Organization Since 1981, Ronald McDonald House Charities (RMHC) Toronto has served as a place to call home for families with seriously ill children undergoing treatment. RMHC Toronto encompasses a House for 81 families in downtown Toronto and seven Family Rooms in hospitals across the Greater Toronto Area and in Sudbury. The families we serve – 5,139 last year alone – come from throughout Ontario, across Canada and around the world. Job Summary Reporting to the Associate Director, Marketing & Communications, the Communications, Digital Media & Marketing Specialist provides support to a dynamic and varied print and digital portfolio which includes social media, publications, website management, media relations, direct marketing, event marketing and branding. The Specialist is a point of contact for donors, volunteers, external consultants, media, staff and families supported by RMHC Toronto. Key Contributions
Working collaboratively with the Associate Director, Marketing & Communications, the Communications, Digital Media & Marketing Specialist supports all RMHC Toronto digital and print communications and marketing activities including, but not limited to social media, newsletters, e-newsletters, annual reports, website, direct mail, fundraising collateral, media relations, event promotion and digital marketing initiatives, managing critical paths and timelines as appropriate; Takes leadership on social media strategy, content generation and follower engagement; Leads production of monthly e-newsletters and periodic donor e-blasts; Proactively pitches stories to the news media to enhance our earned media coverage; Supports the Associate Director in delivering a robust direct marketing campaign that achieves revenue targets; Updates the website with relevant text and image content, helping optimize our search engine results; Provides support to the Development team to assist each portfolio in reaching revenue goals, including through stewardship reports and donor proposals; Supports the marketing of and collateral creation for signature events;
Liaises with internal departments and external suppliers to design and produce both internal and external collateral materials; Ensures that RMHC Toronto adheres to brand standards in all communications; Performs other duties as assigned.
Key Skills
University degree or community college diploma in communications, public relations, journalism, marketing or related area; Minimum 3-5 years of experience in a communications and/or marketing role, preferably in a not-for-profit environment; Exceptional writer; Has a passion for storytelling; Strong verbal and interpersonal communications skills; Demonstrated experience managing social media channels (Facebook, Instagram, Twitter, LinkedIn); Experience working with 3rd party vendors (printers and freelance designers); Experience with Adobe Creative Suite, particularly InDesign; Experience with website content management software; Experience with digital design projects including developing and deploying emails using CRM platforms; Detail-oriented with excellent proofreading skills; Able to prioritize and manage different and varied tasks simultaneously in a service-oriented environment; Self-starter who can work independently and within a team, as necessary; Able to work professionally and compassionately with donors, volunteers and families served by RMHC Toronto; Committed to setting and achieving targets; Able to work flexible hours, including some evenings and weekends, as needed.
This position will be based at the RMHC Toronto offices at 240 McCaul Street, Toronto. If you are interested and qualified, we invite you to submit a letter of introduction and resume to
[email protected]. All responses will be handled with strict confidence. The closing date for this competition is April 27, 2018. NOTE: The successful candidate will need to pass a Vulnerable Sector Screening background check. Ronald McDonald House Charities Toronto embraces diversity and encourages all qualified applicants to apply. We thank all applicants for their interest. However, only those candidates who have been selected for an interview will be contacted.
