comScore Media Metrix Core Reports Media Metrix Core Reports

Comprehensive Analysis ... Panel + Census Data Integration ... Consistent metric definitions, panel recruitment and data collection methodologies provides a ...
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comScore Media Metrix Core Reports™ Most Preferred Online Audience Measurement & Media Planning Solution

Mission

Help [client/prospect] increase [insert goal, ideally linked to increased sales revenue or other quantifiable performance measure] through: - Example 1 - Example 2 - Example 3

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OVERVIEW

comScore Media Metrix Core Reports Media Metrix Core Reports is the industry’s common currency for measuring audience composition and performance within key user segments.

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KEY BENEFITS

comScore Media Metrix Core Reports Advertisers:  Understand which sites perform most effectively against your target audience in terms of size and composition

 Analyze emerging media trends, which signal attractive new opportunities for reaching your desired audience

 Evaluate your site performance within categories, competitive sets and over time  Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs

Publishers:  Understand your audience size, demographic composition and usage intensity and analyze your performance on these metrics over time

 Profile your site’s performance relative to the competitors in your category  Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers

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KEY ADVANTAGES

comScore Media Metrix Core Reports

 Unified Measurement Approach  Person-Centric Measurement  Massive Global Research Panel  Comprehensive Analysis  Actionable Insights at Your Fingertips

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Unified Digital Measurement™ (UDM) Establishes Platform For Panel + Census Data Integration Global PERSON Measurement

Global MACHINE Measurement

PANEL

PAGE TAGS

Unified Digital Measurement (UDM) Patent-Pending Methodology Adopted by 88% of Top U.S. Media Properties © comScore, Inc. Proprietary and Confidential.

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comScore Media Metrix Core Reports | KEY ADVANTAGES

Person-Centric Measurement  Identify and target the person to whom content is delivered  Classic standard of media measurement  Includes individual & household measurements

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comScore Media Metrix Core Reports | KEY ADVANTAGES

Massive Global Research Panel  Global Internet panel of more than 2 million people residing in 170 countries  Consistent metric definitions, panel recruitment and data collection methodologies provides a fully harmonized view of Internet activity around the world

43 Media Metrix Reported Countries 170+ Countries with Panel Presence

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comScore Media Metrix Core Reports | KEY ADVANTAGES

Comprehensive Analysis  Media Metrix Core Reports provide unprecedented levels of completeness, depth and detail for measuring the digital world. It answers key questions, such as: – How large is my site’s audience, and how is it growing over time? – How engaged are my site’s users, and how do I stack up against my competitors? – How well does my site perform in attracting the demographic segments that are most

important to advertisers? – Which sites represent the most efficient and effective use of my advertising dollars in

reaching my desired target audience?

Facebook.com reaches 80% of females age 18-24 on the Internet. Key Measures reports reveal the visitation and engagement behavior of your targets across 120 online content catego