Conference Programme

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Conference Programme Defining the future of the passenger experience industry The leading global conference and networking forum delivering content, driving innovation and developing connections to transform your business.

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

08.15 – 09.30

AIRLINE BREAKFAST FORUM (exclusive to airline attendees only)

A new initiative for 2017, this exclusive session for airline attendees will kick off with an inspirational keynote speaker who will expand everyone’s customer experience horizons. This is also an opportunity for airline attendees to network and debate informally with their peers about the issues most relevant to improving the passenger experience in their businesses and to share best practice insights. Moderator: Cristian Sutter, Cabin Design and Development Specialist for B787 and A350 Programs 08.20 – 09.00 Disney’s Approach to Business Excellence Most companies recognise the importance of the customer experience, but not all understand how to create experiences that matter – for their customers and their staff. The Disney Institute, which is the professional development arms of The Walt Disney Company, reveals some of the secrets to creating an organisational culture that supports and enables service with a personal touch - by design. It will inspire you to think differently about your business, including:  Customer focus  Leadership excellence  Employee engagement  Quality Service  Continuous improvement  Loyalty Jeff James, Vice President and General Manager, Disney Institute 09.00 – 09.30 Audience Q&A 08.30 – 09.30 Delegate registration and coffee Delegate badges are available for collection from 08.30. This refreshment break will also be a chance to network and take part in an experiment investigating the best methods of stimulating passenger movement to improve their comfort. This experiment will be run by Delft University of Technology who will provide the results later in the day.

OPENING PLENARY SESSIONS 09.30 – 09.35

Welcome

Moderator: Blake Emery, Director Differentiation Strategy, Boeing Commercial Airplanes 09.35 – 10.10 Blue Sky Talk Designing Innovation In 35 years designing innovative products, Dick Powell has learnt that reality and idea are utterly inseparable, that inspiration is more valuable than perspiration, that foresight is as important as insight, and that observation can be more helpful than information. And, above all, that while experience is everywhere, vision is rare...but essential to effective innovation. So how do designers think and how can businesses create a climate for creative thinking and for fostering innovative ideas? These issues are explored, unpacked and liberally illustrated with examples and anecdotes – from planes, trains and vehicles to domestic and digital products and experiences. Dick Powell, Co-Founder and Chairman, Seymourpowell 10.10 – 11.00 Head to head with the innovators One-to-one conversations with forward thinkers who are re-engineering passenger engagement and experience. 10.10 – 10.35

Defining the future of travel experience

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

Plug and Play is a global innovation platform for startups, corporations, and investors. One of its goals is to discover, support, and scale disruptive technologies that will defining the future of in travel and hospitality, with a particular focus on passenger experience. Learn how it works with leading airlines and rail companies to incubate start-ups that offer the potential to positively impact the way we will travel in the future. Amir Amidi, Managing Partner, Travel and Hospitality Center of Innovation, Plug and Play Tech Center Doug Kreuzkamp, Chief Executive Officer, Springshot Paul Taylor, Senior Director Strategy and New Product Development, Carlson Wagon Lit 10.35 – 11.00 Redefining the flight experience Bombardier designed its C series family of aircraft from the inside out to deliver a wide-body feel and unparalleled comfort in a single-aisle cabin. SWISS was the launch customer for the CS100 and airBaltic was the launch operator for the higher passenger capacity CS300. Learn how their passengers and crew are responding to innovations in cabin design and flexibility. Are wider windows, wider seats and more carry-on space generating noticeable passenger appeal? Patrick Baudis, Vice President and Head of Marketing, Bombardier Commercial Aircraft Alexa Luppi, Manager Cabin Development, Swiss International Air Lines Janis Vanags, Vice President Corporate Communications, airBaltic

11.00 – 11.30 Networking coffee break This refreshment break will also be a chance to network and take part in an experiment investigating the best methods of stimulating passenger movement to improve their comfort. This experiment will be run by Delft University of Technology who will provide the results later in the day. The programme will now split into three breakout sessions running in parallel: GENERATING REVENUE

COMFORT AND WELLBEING

THE CONNECTED JOURNEY

This session will consider how airlines and rail operators can better monetise their passenger experience offer to generate ancillary revenue at every stage of the passenger journey.

This session combines all those issues that impact on the passengers’ sense of comfort and wellbeing throughout their journey, but most particularly during the time they spend onboard.

This session covers the ways airlines and their partners are harnessing connectivity and mobile apps/devices to increase brand engagement with their passengers and provide them with a seamless journey.

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

GENERATING REVENUE Moderator: Garen Moreno, Director, Strategic Partnering, BMW Group Designworks 11.30 – 12.00

Keynote: Details to be confirmed

12.00 – 13.00 Breaking the paradigm of selling cabins, seats and onboard services Passengers are never average; they travel with different needs and expectations, yet they are required to fit within the rigid inflexibilities of standardised seats, layouts and services in aeroplanes and on trains. But what if we disrupt conventional thinking about the onboard experience and make it more responsive to individual preferences? How then do you sell that experience in a way that works for passengers and airlines or railway operators? 12.00 – 12.20 App powering new inflight dining experiences Is there a way to offer economy passengers a genuine choice of restaurant-quality meals, without including extra cost? One solution is to bring a mobile app into the equation. The app, plus collaborations with restaurants from all over the world, looks set to reinvent the inflight culinary experience and challenge traditional inflight catering business models. Tech start-up iFleat and airberlin have developed a premium “airgusto” service for the airline’s long-haul economy passengers flying out of Germany and inbound from New York and Abu Dhabi. Using a mobile app they can pre-order online a choice of meals from selected departure based restaurants. How does this new dining experience fit with airberlin's long-haul full-service concept? What are the practicalities of delivery and service? And what impact is it having on the inflight catering sector? Jaap Roukens, Chief Executive Officer, iFLEAT Nils Steinig, Senior Project Manager Product Development, airberlin 12.20 – 12.30 Audience Q&A Jaap Roukens, Chief Executive Officer, iFLEAT Nils Steinig, Project Manager Product Development & Innovtion, airberlin 12.30 – 12.50 Selling Space Not Seats Flexible architecture that adapts to the changing needs of passengers could allow airlines and railway operators to sell space, rather than seats. But how do you operate and manage this new flexible business model? During an interactive presentation, Jez White will demonstrate Seymourpowell’s new seating algorithm that works in combination with their flexible seating concept to provide greater choice while maximising customer satisfaction. Jeremy White, Head of Transport, Seymourpowell 12.50 – 13.00 Audience Q&A Jeremy White, Head of Transport, Seymourpowell 13.00 – 14.15 Lunch break This lunch break will also be a chance to network and take part in an experiment investigating the best methods of stimulating passenger movement to improve their comfort. This experiment will be run by Delft University of Technology who will provide the results later in the day. Moderator: Jeremy Clark, Airline Catering Consultant, JC Consulting 14.15 – 14.45

Keynote: Details to be confirmed

14.45 – 16.00 Travel retail: Opportunities to boost revenues In the short haul economy cabin, increasing sales of drinks, sandwiches and snacks, as well as dutyfree, can deliver meaningful returns on an aircraft flying six or seven legs per day. So how can you put NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

your passengers in the mood to spend by creating a great retail environment and offering them products they cannot resist? 14.45 – 15.00 Shedding light on onboard discretionary spend The right lighting changes the appearance of the cabin, empowering brand identity and improving perception of space. It also induces physiological and emotional responses in passengers, and can help them feel more relaxed.  How will this help your onboard revenue?  New research into human-centric lighting, stress, and control reveals relaxed passengers are more likely to spend more  Applying this research and retail knowledge in cabin applications  Targeting specific demographics to make people feel more relaxed and happy to spend. Nigel Duncan, Chief Executive Officer, STG Aerospace 15.00 – 15.15 Innovating the inflight travel retail experience  Innovating the inflight passenger retail experience demands airlines to personalise their offer to each route and passenger.  Successful airlines are staying one step ahead and are developing technologies to capture essential data and present it to the crew and passenger at the right time.  It requires an integrated technology platform linking all of the stakeholders of the retail chain and providing the ability for a passenger to customise their experience while in the cabin. Jan Blanchard, Head of Sales, Travel, Aviation and Payment Technology, Retail In Motion 15.15 – 15.30 Operational and tactical strategies for profitable retailing Airline Retailing is under pressure. Long gone are the days when it was relatively easy to make some money by just rolling out the trolley in the cabin. Competition is tough, conditions hard and the channel is complex to manage. Successful airline retailing requires specialist competence in all areas of the value chain – from designing the perfect assortment to creating a retailing atmosphere in the cabin and managing the complete supply chain. Tactical issues to consider include:  Efficient assortment processes  Crew engagement and empowerment  Smart supply chain thinking John Baumgartner, Sales Director, Inflight & Catering, Gebr. Heinemann 15.30 – 16.00 Panel discussion and audience Q&A John Baumgartner, Sales Director, Gebr. Heinemann SE & Co KG Nigel Duncan, Chief Executive Officer, STG Aerospace Jan Blanchard, Head of Sales, Travel, Aviation and Payment Technology, Retail In Motion

16.00 – 16.45 Networking coffee break Enjoy refreshments and this chance to network with your colleagues and peers. Moderator: Anthony Harcup, Associate Director, Acumen Design Associates 16.45 – 18.00 Case study: To patent or not to patent – how can everyone win in the intellectual property stakes? Intellectual property rights can be minefield in any bid to bring cutting-edge cabin solutions to market and flying. But it doesn’t have to be like that. The global patent system can also be a win-win: protecting inventors and investors and granting airlines the freedom-to-operate with fresh and innovative ideas. So how do you make it happen? This discussion will provide the insights, including: NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

  

The smart and collaborative approach to IPR underpinning United’s new Polaris business class seat Getting a pay-off (be it revenue and/or brand differentiation) for everyone – the positive effects of patenting in the aircraft interiors industry Where the system can break down – how to avoid stifling creativity

Daniel Cuellar, Senior Manager of Onboard Product Development, United Ian Dryburgh, CEO, Acumen Design Associates James Ford, European Patent Attorney, Abel & Imray

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

COMFORT AND WELLBEING Moderator: Michael Planey, Consultant, HM Planey 11.30 – 12.00 Keynote: The Reptilian Brain Always Wins What people say about their flying experience, their feelings about comfort and luxury is irrelevant. Their preferences, choices and actions are all driven by their own unconscious mental reference system that has been imprinted at an early age, and that is reinforced by multiple experiences. Dr Rapaille’s insights into the consumer’s “reptilian” brain have supported the creation and design of the PT cruiser and the 787 Dream Liner. He combines biology, cultural anthropology and psychology to discover the hidden cultural forces that pre-organise the way people behave towards products and services. The future will not be more of the same: be prepared for the paradigm shifts to come by looking at your customers with fresh eyes. Dr G. Clotaire Rapaille, Founder, Archetype Discoveries Worldwide 12.00 – 13.00 Rethinking the passenger’s journey Starting from scratch, how would you create a passenger-centric journey experience? As well as considering the passenger’s needs, how do you define and configure products, systems and processes that will allow airlines and rail operators, their staff and partners to successfully deliver that journey?

12.00 – 12.20 Hawaiian Airlines revitalises the premium leisure experience Hawaiian Airlines is a premium destination carrier that serves the unique needs of guests traveling to and from the beautiful islands of Hawaii. As such, the loyalty and preference of Hawaiian’s leisure guests, flying on its fleet of A330 and B767 long-haul aircraft, have fuelled the airline’s extraordinary growth. For the airline’s new A321neo fleet arriving later this year, Hawaiian and JPA Design have realisded a highly customised, brand-immersive design context for premium leisure in the airline space. Leisure travel is an emotional journey as much as it is a physical one, which must be reflected in the cabin experience. The project delivers a satisfying, aesthetically rich experience in every cabin. This collaboration embedded Hawaiian culture and values throughout the cabin design and service experience. Key areas of focus included: cabin adaptations to meet guest needs; compelling visual and tactile details; and efficient smart workspaces for crew. The challenge has been to build the Hawaiian brand through sensitive development of an awardwinning, wide-body guest experience to the narrow-body operating environment." Avi Mannis, Senior Vice President Marketing, Hawaiian Airlines Tim Manson, Design Director, JPA Design 12.20 – 12.35

Rail: High Speed 2 defines the totally customer-focused journey experience High Speed 2 (HS2), the planned high-speed railway in the United Kingdom that will link London, Birmingham, the East Midlands, Leeds, Sheffield and Manchester, is defining what a good experience should be, and those elements that will deliver that great experience through each stage of the journey, based on passengers’ psychology and behaviour. This approach considers why passengers do what they do – the impact of stress and anxiety; plus the challenges of too much information, and distraction, which result in poor decision making and unhappy passengers. How then can operators create and enable ‘high-performing passengers’? HS2 and its partners are looking “outside-in”, ensuring the experience created is totally customerfocused, agnostic in terms of technology and delivery agent, and gives direction for dealing with service delivery between different organisations. NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

David Watts, Managing Director, CCD Design & Ergonomics 12.30 – 13.00 Panel discussion and audience Q&A David Watts, Managing Director, CCD Design & Ergonomics Avi Mannis, Senior Vice President Marketing, Hawaiian Airlines Tim Manson, Design Director, JPA Design 13.00 – 14.15 Lunch break This lunch break will also be a chance to network and take part in an experiment investigating the best methods of stimulating passenger movement to improve their comfort. This experiment will be run by Delft University of Technology who will provide the results later in the day. Moderator: Anthony James, Editorial Director, Aircraft Interiors International 14.15 – 14.45

Keynote: The Reptilian Brain Always Wins

What people say about their flying experience, their feelings about comfort and luxury is irrelevant. Their preferences, choices and actions are all driven by their own unconscious mental reference system that has been imprinted at an early age, and that is reinforced by multiple experiences. Dr Rapaille’s insights into the consumer’s “reptilian” brain have supported the creation and design of the PT cruiser and the 787 Dream Liner. He combines biology, cultural anthropology and psychology to discover the hidden cultural forces that pre-organise the way people behave towards products and services. The future will not be more of the same: be prepared for the paradigm shifts to come by looking at your customers with fresh eyes. Dr G. Clotaire Rapaille, Founder, Archetype Discoveries Worldwide 14.45 – 16.00 Forging better onboard experiences and services A look at tools and strategies under development to form a deeper understanding of passengers’ moods and physical reactions to their onboard experience. 14.45 – 15.15 Uncovering passengers’ subconscious reactions to create meaningful onboard services It’s the small details that make or break onboard service, particularly when it comes to food and beverage. In any consumer sector, customers are likely to articulate their response to the extremes of good and bad experiences. But what they are not saying – their subconscious reactions – are potentially even more valuable to product development teams. Now airlines are looking to neuroscience tools such as galvanic skin responses and eye tracking to help create unique experiences for their passengers.  How can these neuroscience tools help you create truly passenger-centric services and experiences?  What are the logistical implications for airlines and their partners?  How will these tools transform business culture?  How do you get your teams and crew to buy-in to this process?  And what other passenger experience problems can neuroscience help solve? Stathis Kefallonitis, Founder & President, branding.aero Stephen S. Kingsley, Managing Director – Flight Service, Food & Beverage, American Airlines Peter Wilander, Chief Commercial Officer, gategroup 15.15 – 15.30 Understanding passengers’ behaviour onboard to customise seating While airlines are eager to understand and accompany passengers through the entire journey, actual passenger behaviour on-board during flight is still mostly an unknown quantity. Why not animate the inanimate objects they interact with to throw some light on that most important part of their experience – the actual journey itself? STELIA Aerospace is working to better understand

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

what passengers are doing during flight, and through our customised designed portfolio of seats better satisfy those expectations. Claire Nurcombe, Head of Marketing, Cabin Interiors, STELIA Aerospace 15.30 – 16.00 Panel Discussion and audience Q&A Stathis Kefallonitis, Founder & President, branding.aero Stephen S. Kingsley, Managing Director – Flight Service, Food & Beverage, American Airlines Peter Wilander, Chief Commercial Officer, gategroup Claire Nurcombe, Head of Marketing, Cabin Interiors, Stelia Aerospace 16.00 – 16.45 Networking coffee break Enjoy refreshments and this chance to network with your colleagues and peers. Moderator: Vern Alg, Consultant, Aircraft Interiors Expo 16.45 – 18.00 The fundamentals of comfort This session gets back to the very basics of comfort and explores how we can challenge – and change – our own mind-sets about the products and services we develop and offer passengers. 16.45 – 16.55 Are you sitting comfortably? Comfort is about more than the lack of discomfort, it’s a complex subject influenced by many factors. However, we all can think of a time or place where we have felt comfortable, so what are the elements driving comfort and what actually make us comfortable? 

In a business where customer experience is king can comfort only be relevant to the paying passengers, or is there a wider audience?  Who is responsible for influencing comfort and how can airlines use comfort as a platform to increase customer satisfaction and promote differentiation. Paul Edwards, Head of Design and Brand Management, Airbus 16.55 – 17.05 Designing for comfort  Can we design comfort and if so, what is it?  Where does comfort sit on your priority list?  How should we evaluate comfort and where does passenger wellbeing fit into the picture?  Is it possible to develop a comfort metric for each airline that is a reflection of their individual cultures and routes, rather than rating one as better than another?  Opportunities to learn from the office chair industry. Matthew Nicholls, Sales Director, Aerofoam Industries 17.05 – 17.35 Panel discussion and audience Q&A Paul Edwards, Head of Industrial Design, Airbus Blake Emery, Director, Differentiation Strategy, Boeing Commercial Airplanes Matthew Nicholls, Sales Director, Aerofoam Industries Thomas Steiner, Vice President Pneumatic Comfort Systems, Lantal Textiles Gary Weissel, Managing Officer, Tronos Aviation Consulting 17.35 – 18.00 Stimulating movement is an opportunity Long periods of uninterrupted sitting can be bad for our health: scientific research reveals that every two hours of sitting time increases the risk of obesity by 5% and risk of diabetes by 7% in female workers. However, alternating sitting with other activities is better for our health and small changes in the seat can also have positive effects. If we can stimulate passengers to move during the flight, it is an opportunity to increase their comfort and feelings of being refreshed and healthy. Exercising may be healthy for seat occupants, but it is not always fun or practical; and how do you encourage passengers to move without irritating their neighbours? The solutions lie in games, virtual reality and active seating to create incidental, rather than intentional movement.

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

This interactive session will be a chance to compare delegate feedback from the movement stimulation experiments taking place in the morning coffee and lunch breaks with results from research by TUI Delft. Peter Vink, Professor Industrial Design Engineering, Delft University of Technology

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

THE CONNECTED JOURNEY Moderator: Seth Miller, Contributing Editor, Runway Girl Network 11.30 – 12.00

Keynote: Connectivity – Reshaping car design and the car journey

Today people are looking for more than products and services: they want experiences. Peugeot is rethinking its interior design strategy in order to create a unique experience inside its cars that will encompass and delight drivers and passengers. Connectivity is THE major consumer trend and it raises new challenges – and opportunities – for the car industry. Connectivity is not a goal in itself, but a new tool that needs to be developed in order to extend the brand experience. With fully connected autonomous cars soon to arrive in the market, our relationship with automotive travel will change dramatically. Loïc Rigaud considers the importance and influence of connectivity for car design as part of Peugeot’s quest to deliver the best onboard car experience today and tomorrow. Loïc Rigaud, Operations Manager, Peugeot Design Lab 12.00 – 13.00 Always on: The new world of connected travel Today most passengers travel with at least one smart device and digitisation is increasing for both consumers and businesses. Airlines and their partners are harnessing connectivity and mobile apps/devices to increase brand engagement with their passengers and provide them with a seamless journey from home to airport, boarding and inflight, and to destination. 12.00 – 12.15 Mapping out new inflight services for connected passengers Inflight connectivity is opening up a new stream of added-value content and services that passengers will want to buy and that offers a substantial affiliate revenue prize to airlines, estimated at some $60Bn a year globally and growing fast.  Key market developments and trends  In-destination services and sharing-economy services that can add value to the traveller and drive airline revenue  Best practices: and real examples that harnessing connectivity to solve real passenger problems and extend the airline brand beyond the gate and into its destination. Duncan Jackson, President, Flightpath 3D 12.15 – 12.25 Insights on passenger touch points across the journey PXCom, in partnership with IMM International, has mapped all the touch points on which a brand can rely to reach the travellers throughout their entire journey. Cyril Jean will examine the key touch points that can leverage passengers’ engagement, both increasing loyalty and generating new ancillary streams, including:  How to boost your w-IFE/IFC uptakes rates  Rely on the right touch points to personalise the inflight experience  How to build a consistent experience with your partners Cyril Jean, Chief Executive Officer, PXCom Senior Executive, Panasonic Avionics Corporation 12.25 – 12.35 A seamless, personalised connected inflight experience This is an exciting time of transformation as airlines drive for inflight connectivity (IFC) over highspeed broadband – but airlines need support to unlock the real potential and value of their newfound high-speed IFC capabilities, beyond having achieved on-board connectivity.

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

Harnessing authorised connected passenger data is key for delivering impressive, seamless ground-to-air customer relationship management. Armed with this individual passenger information, crews can respond directly to single passenger needs and preferences. With data, airlines can develop device-agnostic solutions, tailored to the digitally-connected passenger, that gives them what they want based on online preferences, shopping histories, information from ground-based CRM teams, even seat numbers. Inflight connectivity isn’t just about logging on in the airborne cabin space; it’s about the significant opportunity to build on that airline–customer relationship. David Lavorel, Chief Executive Officer, SITAONAIR

12.35 – 13.00 Panel discussion and audience Q&A Duncan Jackson, President, Flightpath 3D Cyril Jean, Chairman and Co-Founder, PXCom David Lavorel, Chief Executive Officer, SITAONAIR

13.00 – 14.15 Lunch break This lunch break will also be a chance to network and take part in an experiment investigating the best methods of stimulating passenger movement to improve their comfort. This experiment will be run by Delft University of Technology who will provide the results later in the day. Moderator: Joe Leader, Chief Executive Officer, Airline Passenger Experience Association and International Flight Services Association 14.15 – 14.45

Keynote: Connectivity – Reshaping car design and the car journey

Today people are looking for more than products and services: they want experiences. Peugeot is rethinking its interior design strategy in order to create a unique experience inside its cars that will encompass and delight drivers and passengers. Connectivity is THE major consumer trend and it raises new challenges – and opportunities – for the car industry. Connectivity is not a goal in itself, but a new tool that needs to be developed in order to extend the brand experience. With fully connected autonomous cars soon to arrive in the market, our relationship with automotive travel will change dramatically. Loïc Rigaud considers the importance and influence of connectivity for car design as part of Peugeot’s quest to deliver the best onboard car experience today and tomorrow. Loïc Rigaud, Operations Manager, Peugeot Design Lab 14.45 – 15.25 Case study: New revenue models for connectivity Connectivity on aircraft is ramping up, most recently on airlines in Europe, and onboard bandwidth is building, increasing the options about what will be possible. This includes opportunities to be more creative about who pays for the connectivity, with brand partnerships and multiple levels of buy-in contributing to the payment mix. This session will examine revenue model choices, challenges and opportunities, including:  Understanding the revenue models available: the upsides and the risks  T-Mobile teamed up with Gogo in summer 2016 to offer its customers one hour free connectivity on Gogo-equipped domestic flights in the US – what can third party partners bring to the revenue model mix? Jon Cobin, Chief Commercial Officer, Gogo Della Conley, Director of Coverage Solutions, Innovation & Core Products, T-Mobile USA Paulo S. Miranda, Chief Experience Officer, GOL Airlines

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

15.25 – 16.00 2020 – Unbundling Inflight Connectivity This session discusses how airlines may move to un-bundle ‘turnkey’ connectivity solutions to get better transparency and understanding of the costs of services (especially in the space segment) that they are buying, with the overall aim to achieve greater flexibility in service options. Selecting ‘best in industry’ service and hardware components should become an increasing trend of the future as it has on the ground. Jags Burhm, Senior Vice President, Aero Global Mobility, Eutelsat Richard Nordstrom, Director, Global Air Transport Cabin Systems Marketing, Rockwell Collins Don Buchman, Vice President and General manager, Commercial Mobility, ViaSat Haris Ansari, Senior General Manager – Contract & Corporate projects, Jet Airways Peter Edwards, Manager Ancillary & Product, Tigerair Australia Joshua B. Marks, Executive Vice President, Aviation Connectivity, Global Eagle Entertainment 16.00 – 16.45 Networking coffee break Enjoy refreshments and this chance to network with your colleagues and peers.

16.45 – 18.00 Tech horizons Moderator: Rich Salter, Chief Technology Officer, FTS Technologies On the ground our connected world is evolving rapidly, but what will this technology that will be coming down the line in the next few years mean for experiences in the air? This is a chance to discuss what happens next on the connected journey. 16.45 – 17.00 Let there be light: How Li-Fi may free up onboard connectivity Li-Fi is an emerging technology powered by LED illumination that delivers high-speed, bidirectional, networked and mobile wireless communications over the visible light spectrum. This interactive presentation sets out the vision for deploying Li-Fi to provide inflight connectivity.     

Where are the opportunities for Li-Fi to transform future onboard connectivity and communications – for passengers and operations? What are the security issues? What are the implications for standards, testing and certification? What are the potential impacts on aircraft and cabin design? How will it complement other trends and developments in the mobile communications world?

Professor Harald Haas, Co-Founder and Chief Scientific Officer, PureLiFi 17.00 – 17.15 Boosting the processing power of the connected aircraft The connected aircraft continues to evolve at a rapid pace and will require secure wireless communications in combination with next generation servers. These next generation systems bring onboard datacenter type computing power that will enable airlines to leverage new applications and analytics that will provide valuable information and services to the crew, operations and passengers. This session will highlight the benefits of these new technologies and the potential for future services it can bring, such as:  Secure Wireless Network with Automated tools for threat mitigation via AirDefense  The benefits of Multi-Core Systems and virtualisation on the Aircraft  The opportunities that high performance computing (HPC) can bring to the aircraft Andy Mason, Vice President System and Program Management, Kontron America 17.15 – 17.30 Details coming soon Joe Leader, Chief Executive Officer, Airline Passenger Experience Association and International Flight Services Association

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

17.30 – 18.00

Panel discussion and audience Q&A

Pacome Revillon, Chief Executive Officer, Euroconsult Professor Harald Haas, Co-Founder and Chief Scientific Officer, PureLiFi Andy Mason, Vice President System and Program Management, Kontron America Joe Leader, Chief Executive Officer Airline Passenger Experience Association

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com

18.00 – 21.30

INDUSTRY NETWORKING PARTY

Networking is an essential part of your time in Hamburg, so take advantage of this unrivalled opportunity to meet new contacts, strengthen existing relationships and meet with friends and colleagues, old and new in a relaxed atmosphere. Free to attend for conference delegates, the Industry Networking Party starts at 18.00, straight after the Conference and is the unmissable networking event, with the who's who of the industry all present under one roof.

NEW VENUE: Hamburg Messe, Hall A4 Upper www.passengerexperienceconference.com