Connecting Generations - AARP

people in the 13-25 age group use social networking sites to communicate with ..... in ten teens and young adults use a social networking site to stay in touch ...
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Connecting Generations

February 2012

Connecting Generations

A report of selected findings from a survey and focus groups conducted by Microsoft and AARP

February 2012

©Copyright 2012 AARP Research & Strategic Analysis 601 E Street, NW Washington, DC 20049 http://research.aarp.org Reprinting with Permission

Microsoft Team: Bonnie Kearney, Director, Accessibility Marketing & Communications, Trustworthy Computing Communications, Microsoft Corporation Jacqueline Beauchere, Director, Privacy, Accessibility & Online Safety, Trustworthy Computing Communications, Microsoft Corporation Tiffany Teichrow, Marketing & Communications Manager, Online Safety, Trustworthy Computing Communications, Microsoft Corporation Charlynn Settlage-Duecy; Public Relations Manager, Trustworthy Computing & Online Safety, Microsoft Corporation Ellen Kampel, Public Affairs Manager, Trustworthy Computing Communications, Microsoft Corporation

AARP Team: Jeffrey Love, Ph.D., Director, Strategic Issues Research, AARP Linda Barrett, Ph.D., Senior Research Advisor, Strategic Issues Research, AARP Rebecca Perron, Ph.D., Research Analyst, Strategic Issues Research, AARP Kristin Walus, Integrated Communications Strategies Director, AARP Hillary John, Media Relations Manager, AARP Lauren Greene, Executive Television Producer, AARP

GFK/Roper team: Holly Jarrell; Group Managing Director, GfK Roper Public Affairs & Corporate Communications and GfK Roper Consulting Chris Fleury; Vice President, GfK Roper Public Affairs & Corporate Communications Shoshana Parker; Senior Research Manager, GfK Roper Public Affairs & Corporate Communications

 

Connecting Generations 

 

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  Trustworthy Computing at Microsoft Corporation is committed to creating secure, private and reliable computing experiences. We believe that sensitive data and personal information must be protected. We believe the technology industry should focus on solid engineering and best practices to ensure products and services are safer and more resilient. We support collaboration among technology companies, governments, consumers, and businesses to help solve the security challenges of today and tomorrow.

AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The views expressed herein are for information, debate, and discussion, and do not necessarily represent official policies of AARP.

Connecting Generations 

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Executive Summary Across the generations, the computer is seen as helping family communication across geographies A large majority overall (83%), including at least eight in ten in each age group, considers going online to be a “helpful” form of communication among family members. Teenagers are especially likely to say that the computer increases both the quantity (70%) and quality (67%) of their communication with family members living far away, but majorities of people age 39+ also embrace these sentiments (63% and 57%, respectively). For some, online communication tr