are likely to stop doing business with a hacked organization. Consumers ... Centrify's state-of-the-art technology will
Businesses are Getting Taken to Task for Cyberattacks in 2016 CONSUMERS CUT TIES TO COMPANIES AFTER A DATA BREACH
Consumers will penalize your business. According to a new online study by Centrify, consumers are likely to stop doing business with a hacked organization.
!
66%
United States
75%
United Kingdom
57%
Germany
Consumers blame you for the hack. Two-thirds of consumers, rate corporations as a
1 2 3 4 5 6 7 8
The burden of responsibility rests squarely on your shoulders.
9
OR
10
on a 10-point scale in terms of how responsible they should be for preventing hacks and securing the personal information.
Consumers think you’re not doing enough. Many people believe corporations are not taking enough responsibility when they do get hacked.
$
41%
50%
38%
United States
United Kingdom
Germany
Hacking is Inevitable. But that doesn’t mean you’re off the hook.
Yes, most consumers accept hacking as inevitable, with about three-quarters saying it is probably normal and expected for businesses to be hacked.
Financial Institutions Leading the Way. The survey found that financial institutions have the best reputation when it comes to dealing with hacks relative to six other industries.
#2
#3
#4
Medical & Health Organizations
Government
Retail
#5
#6
#7
Travel Sites
Hospitality
Membership Businesses
21%
United States
23%
United Kingdom
17%
Germany
Consumers that say they would stop transacting with a business that has been hacked.
When companies put customer data at risk, they are putting the entire business at risk. Centrify’s state-of-the-art technology will secure your business and protect you from devastating cyberbreaches.
To learn more, visit www.centrify.com
Centrify Headquarters | 3300 Tannery Way | Santa Clara, CA 95054 | +1 650 444 5200
