Content that drives business results - Inversk

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PPC (Pay per Click Advertising). ♢ Content Discovery. ♢ Email marketing through Mailchimp. ♢ Native advertising. â
Content that drives business results

Company Profile 2018

Enterprise content marketing services driven by expertise

What drives us... Our business is build on relationships and trust. Great relationships with our clients and with each other are more important than the money or the deal we make. The commitment to meet our promise is the key to building trust and relationships with our clients and with each other. As a team, we strive to;

Wow the customer Operate with urgency Work without mediocrity Make a positive wake and Engage as owners

At a Glance Inversk, a fully integrated digital media agency established in 2017 and headquartered in Nairobi, is Kenya's premier content marketing agency with a specialty in the creation, development, publishing and maintenance of world-class enterprise content.

Our competencies and experience spans the entire spectrum of targeted, engaging and accountable content marketing solutions/services and everything in between:     



Content Creation Graphics Design Digital Marketing Experiential marketing Digital Media buying Email marketing

Brand Extensions  IBR (Inversk Business review)  Events@Inversk  Inversk IQ

Some of Our Awesome Clients

Our Process

Long journeys without a roadmap really suck. We know - because we've been there. Which is why we've developed a collaborative approach which starts with a partnership between your team and our specialists to work together throughout your project and guide your company to greatness.

Client Interaction and Project Audit Our process begins with a comprehensive audit: You meet with your Content Strategist (CS) to examine your company’s public face, your business and marketing goals.

Continued Support When you’ve achieved your objectives, it’s tempting to rest on your laurels. Sounds really nice, but it’s not for us: if we want to keep delivering - and we do - we know we can’t afford to sit still. We’re not done with those results frameworks when we send them off: we’ll constantly look for ways to better our performance.

Strategy Development Together with your team, the CS creates your Content Blueprint (CB), a comprehensive strategic plan that best fits your needs from a business and revenue perspective, while taking resources and budget into consideration.

Analysis and Reporting Week to week we’ll create and analyze our reports, agonize over what we could have done better, and tinker with our processes until they can be improved no more in the pursuit to ensure that your objectives are met.

Project Creation The Content Blueprint is handed to our Content Manager (CM) with his team of Content Creators and Account Managers. Together, they take a forensic eye to the CB and develops a detailed, step-by-step calendar that will be implemented across your optimal mix of channels.

Project Execution A good strategy is one thing, but bringing it to fruition is quite another. Our team will do whatever’s necessary to execute the strategy created so as to meet your objectives and generate inbound leads. Our specialists are trained in the science of influence and know how to make your target customers act.

Content Creation At Inversk, we understand that great content marketing not only helps brands convey their expertise through the written word, but it can also accomplish a wide range of goals. Whether those goals involve lead generation, talent acquisition, or brand awareness, the possibilities are nearly endless. However, creating high-quality & consistent content can be expensive and time-consuming; done hastily, it can result in deceptive clickbait. Inversk fills this gap! Our content team which is made up of content strategists, writers and distribution strategists are masters at finding your brand/product story and constructing narratives that fit your brand’s vision and mission. Using your brand’s product offerings and listings, the team will develop blog posts, guest-contributed content, gated content, and an email newsletter that shares your unique story. Our collaborative process makes it easy to produce the content that accomplishes your company’s goals. In addition, should you have a dream to build your own publication like a magazine, we do the dirty work for you. From sourcing the niche content, editing the work, designing and printing the magazine for you.

Our content creation services spans in the areas of; Content strategy formulation Industry based blog articles Websites and SEO copywriting Press release Quality article ghostwriting Newsletter creation and publishing Company profiles Magazines Elevator Pitches Adaptive Content Repeatable Messaging Sales Deck Email Pitches and much more

Graphics Design Developing a professional image and eye-catching design materials is an essential part of an effective marketing strategy, it goes a long way in creating a good first impression, communicating your objectives and establishing relationships with prospective clients. Our designers’ creative and strategic approach to design will help you cut across the noise and get ahead of your competitors. Our graphics design solutions portfolio cut across everything in between;          

Infographics White Papers eBooks Slideshows Custom Illustrations On-demand Artwork - (Posters, fliers, brochures) Business cards & Company Letterhead Brand Designs: Company Logo, profile Brand books UX and Web Design

Content Distribution Inversk Digital by the numbers

We offer content distribution solutions in the areas If a piece of content is published online and no one reads of: or engages with it, did it really even happen? Creating  Social Media Integration content and “distributing” it on your blog and social  Digital media buying media platforms is a great way to meet your production Content Distribution  PPC (Pay per Click Advertising) goals and keep your content consistent - but that alone  Content Discovery usually isn’t enough to reach your audience. If a piece of content is published online and through Mailchimp  Email marketing no one reads or engages with it, didadvertising it really  Native Inversk’s Distribution Specialist (DS) will ensure your even happen?  Republishing (through Inversk Blog ) content gets in front of the right audience and keep your  SEO brand on top of the game and drive ROI. Creating content and “distributing” it on  Social Distribution your blog is a great way to meet your production goals and keep your content consistent - but that alone usually isn’t enough to reach your audience. Inversk’s content strategist will ensure your content reaches the intended audience and keep your brand on top of the game and drive ROI.

Social Media Marketing Social media is the fastest growing platform for online communities. Do you want to be like everyone else or stand out on social media? At Inversk, we know exactly what it takes to create an online buzz by reaching your audience with a systematic social media strategy and easy to implement calendar. Our Social Media Strategists (SMS) and account managers will create plans for your social profiles to help you optimize your page - we’ve got the best ways for you to do it right!

Our team will help you to:  Establish a social presence through top social media channels and networks  Actively engage with your clients to foster new relationships that compel them to purchase, and move them to recommending your products to others  Craft create targeted, engaging and accountable content that meet your objectives, expectations and that fits within your budget.

We offer Social Media Marketing services in the areas of; Social media management Social media strategy/calendar Social media advertising (targeted adverts on social media) Social Media pages profile copy Social media listening Community outreach

Inversk IQ Inversk IQ is a 'one stop shop' for all your business and personal development consulting needs. With a pool of hundreds of top industry experts in our community, we will connect you with competent consultants with the necessary competencies and tools to service the business needs of your organization in an effective, efficient and timely manner without compromising on both quality and content. The Inversk IQ consults in the following areas; Event strategy and implementation Personal (P2B) Branding Business set up Corporate Law Skills and Competence Assessment Develop Operational Plans Development of the Strategic Plan

IBR

Inversk Business Review

Inversk Business Review is a quarterly entrepreneurship and management magazine published by Inversk Group. The magazine covers business topics such as finance, growth strategies, management, leadership, technology, affluent lifestyles, feature stories and articles from industry experts and leaders. IBR is published quarterly in line with each Event at Inversk. Premium digital articles published daily can be accessed on the blog www.ibr.co.ke.

Events@Inversk Promoting the spirit of entrepreneurship

Each year, Inversk hosts a variety of executive business events bringing together Kenya’s most enterprising and outgoing business leaders, innovators and experts to explore the landscape of Africa’s evolving business world. Bold Talks: Our experienced speakers and specialists share bold and powerful talks on the different facets in building great businesses besides and how to overcome the overrunning tides that most often overwhelm entrepreneurs. Big Ideas: Be inspired, motivated from the success stories and insights from others in tin and learn from their wisdom on what is working successfully in their businesses.

Below: Photos from different past Events at Inversk

Notable Annual Events Include; Young CEOs Breakfast The Finance Summit The Marketing Breakfast The HR Summit

Inversk Group Limited® Enterprise Content Marketing Services Driven By Expertise P.O Box 28085 00200 Nairobi, Kenya [email protected] | +254 726 245915 | ww.inversk.co.ke

IBR

Inversk Business Review

Our Brands

Events@Inversk

Qontent Digital Marketing Agency

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