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Max Wind-Cowie is Head of the Progressive Conservatism Project at Demos.

ISBN 978-1-909037-34-2 £10 © Demos 2013

Control Shift | Max Wind-Cowie

We live in a society that has become used to nationalising risk – be it through the welfare state, the NHS or the expansion of universal public services. This shift from the personal and civic to the national has mostly been welcomed by a society that recognises its obligations to other citizens. But recent social attitudes surveys – and a growing political consensus – contribute to an impression that personal and local responsibility and agency are insufficiently rewarded. At a time of austerity, and with demographic changes leading to greater demand on the public purse, the need for a new settlement between the state, the individual and communities is needed. Control Shift is the final output of a project which was designed to reach some consensus over what ‘responsibility’ means in terms of policy – based on a series of expert roundtables, analysis of public polling and attitudinal research. It looks at what levels of personal and civic responsibility people yearn for, where such reciprocity throws up political discomfort and what might be achievable in terms of rebalancing the individual’s relationship with the state. This report makes the case for embracing so-called ‘nudge-plus’ proposals, incentivising healthy behaviour and making it easier for people to make informed decisions and take greater responsibility. By implementing ideas such as creating an independent Risk Commission, making better use of data and rewarding proactive local authorities with a community cashback scheme, the report argues that the Government can support individuals, families and communities in making better choices without being heavy-handed.

“We need a new settlement between the state, the individual and local communities…” CONTROL SHIFT Max Wind-Cowie

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This project was supported by:

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First published in 2013 © Demos. Some rights reserved Magdalen House, 136 Tooley Street, London, SE1 2TU, UK ISBN 978 1 909037 34 2 Series design by modernactivity Typeset by Chat Noir Design, Charente Printed by Lecturis, Eindhoven Set in Gotham Rounded and Baskerville 10 Cover paper: Flora Gardenia Text paper: Munken Premium White

CONTROL SHIFT Max Wind-Cowie

Open access. Some rights reserved. As the publisher of this work, Demos wants to encourage the circulation o