Cookbook PPN

Digital Marketing Cookbook with

www.presspadnews.com

Thank you very much for taking your time to read this e-book. It was good decision to download it because after reading it you’ll be at least one step ahead of your competitors. Mobile apps can be a great marketing tool for your company. If you run a web magazine or blog you can achieve brilliant results with your online business due to the fact that your brand can be experienced as a mobile app. Your digital marketing journey has never been so ready for this kind of medium. First of all, apps are great lead magnets. It’s because it’s always better to announce “— hey fans if you want to keep up with our posts and offers we have a great free app for you” than communicating about your new responsive website design. People do not care about web sites that much and apps are far more engaging. What’s more, you can communicate with users of your app with Push Notifications. That’s way more natural on mobile than emailing smartphone users.


When it comes to loyal readers and fans mobile apps can increase returning traffic to your website, too. According to eMarketer "Most smartphones users in the US shell out money for an app because it has content they want". While responsive design let new visitors experience your brand in a proper manner on the go, the app will help pull them deeper in your sales funnel. And you know what? It works. Brands like Amazon, YouTube, and Buzzfeed have both: a mobile app and a responsive web site because they play a different role in their marketing strategy and sales funnels. After all, no matter how sophisticated app you’ve got for your brand, the first thing is to onboard new users and generate a stream of new installs. This cook book is all about the app marketing basics. Effortless and affordable things that app publishers have to perform to make a solid base for their app success. Enjoy the tips and let me know if you have any questions. Michael CEO, PressPad News


Smart Banners…………………………………….…………………………………………………………………………5 Buttons…………………………………………………………………………….……………………………………………7 Push Notifications…………….…………..……………………………………………………………….………………9 Get Five Reviews…………………………….……….……………………………………………..……………………11 App Store Optimization………….…………………….………………………….…………………………..………14 Emails……..………………….………………….………..…………………………………………………………….……16 Inbound………………………..………………….………..…………………………………………………………..……18 Blog & Social Media…………………………..…….………..…………………………………………………………20 Influencers………………….………………….………..……………………………………………………………….…22 Reading list………..………………….………..……………………………………………..……………………………24 Contact………………………………..………………….………..…………………………………………………………26


Smart Banners


Smart Banner is one of the best ways to promote your Mobile application, made by Apple. When you have a Smart Banner on your website, it will detect if your visitor is using his phone and if yes, it will display a small banner on the top of the website, informing him about your app.   

Here you can find instructions on how to install Smart Banner: https://developer.apple.com/library/content/documentation/AppleApplications/Reference/SafariWebContent/ PromotingAppswithAppBanners/PromotingAppswithAppBanners.html

It will look like this:


Buttons


Down below you can find code you can paste on your website, to display small “available on the Apple Store” badge on your website. This badge will lead to your Mobile Application.


Push Notifications


Push Notification is a simple message to anyone who has ever installed your application from the App Store. Having opened it for the first time, the user is asked whether he wants to receive these notifications or not and if he agrees, he is moved to your recipient list.   

How does it work?  

Our analysis shows that sending push notification during the weekend can increase users engagement even by 300%. This is because: • •

People often forget about apps they downloaded during the week People engage more with their mobile devices on weekends

What & when? • •

You can send many different push notifications, from letting your readers know about your newest content, to wishing them Merry Christmas. If you’re going to send your notifications often (more than 2 per week), make sure you provide your readers with a good value through this message.


Get Five Reviews


Reviews are a key factor for users to judge whether they want to download the app or not.  The most important thing is the number of stars – the rating – given to the app by other users. All you need to get 5 stars is Five Reviews.


How to get Five Reviews? Ask your family, friends, dog and people you trust to write a review of your app. They can say some kind words about your content or things they could achieve thanks to the app. Most importantly, they should rate your app giving the maximum number of stars.  

Remember: do NOT buy reviews! It’s forbidden by Apple and may result in your app being deleted from the App Store.   


App Store Optimization


App Store Optimization is all about improving the visibility of your app on the App Store. The more often the app appears in the search results - the more installs - the higher it ranks - the more installs. Circle closed.

Here you can read our App Store Optimization case study & guide: http://blog.presspadapp.com/app-store-optimization-aso-report/

Remember, if you want to change your PressPad app keywords or description, simply contact with our support.  We can also do the App Store Optimization for you. if you are interested in that, please send us a note at [email protected]


Emails


Feature The App in Your Emails Your new app should be a part of every aspect of your marketing game, including your email. You will probably sent countless of emails every month and not including your app in each of those is a missed opportunity.   

Include short information about your app together with a link to it in your/ your team Email Signature. Any email that will be sent, no matter if it’s tech support, newsletter or even the payment confirmation will advertise your app.


Inbound


Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.  

 

1. Quora (www.quora.com) - Quora is an incredible tool to reach millions of people looking for some information. Get high quality traffic to your publication and influence people by injecting in the discussion and leaving quality answers with link to your magazine app. If you can not find question to answer, find related one or more general, or simply ask this question. 2. Reddit (www.reddit.com) - Reddit is one of the biggest internet community of many interests. You can find the most suitable discussions (subreddits) to join or create you own. Do not forget to link to your blog posts and interesting content that promotes your publication in the background. Join Reddit. 3. Twitter (www.twitter.com) - Search Twitter users through hashtags of interest (i.e. #wedding , #design , #lifestyle etc.) to find new readers. Favourite their Tweets or Follow them to let them know about you. 4. Facebook (www.facebook.com) - Use Facebook Search to find groups of interest to approach your new readers from. Tell them about your awesome content.


Blog & Social Media


Feature the App in your Blog & Social Media In addition to including your app on your website, you can also include it in your social media, blog and other forms of content marketing strategy. You may do it by creating a completely new blog/facebook/twitter post about your app or by simply including a short information about the app at the end of post.   

When writing solely about your app, let your users know the value that the app gives to them. Tell them how it will make things easier for them, list the most important features. Include links to your app, screenshots etc. Be aware that one Facebook post is not reaching the full potential of your Social Media. The typical Facebook page post reaches 16% of the page’s fanbase. If rewrite this message 4 or 5 times and send it out once a week for a month, you may reach even 80% of your Facebook fan base. See the difference?   

Having your own mobile app is big achievement for you. Don’t be afraid brag about it.


Influencers


Contact bloggers who would care. Identify bloggers and websites that have readers who may be interested in topics related to your app. For instance, a children’s app can be pitched to parenting bloggers.   

You can use Google search engine to find them. Simply google the term related to your app, for example “best music android apps” and check the results.   

Many of them are going to be high authority websites that can be contacted in order to get your app featured. It can give you exposure, good traffic, rating & reviews. 


Reading List


Check out this articles to read more about App Promotion. 1. App Store Optimization report:  http://blog.presspadapp.com/app-store-optimization-aso-report/ 2. Digital Distribution Channels:  http://blog.presspadapp.com/digital-distribution-channels/ 3. All you need is five reviews:  http://blog.presspadapp.com/boost-number-installs-digital-magazine-mobile-app/ 4. How youtube uses Smart Banner:   http://blog.presspadapp.com/youtube-drives-installs-mobile-app/ 5. 5 Ideas you can steal from Digital Publishing Guide:  http://blog.presspadapp.com/5-ideas-you-can-steal-from-digital-publishing-guide/ 6. Get your App features on the App Store:  http://blog.presspadapp.com/how-to-get-your-digital-magazine-app-featured-onthe-app-store/ 7. 33 Creative ways to promote your App:  https://buildfire.com/free-app-promotion/


Questions? Websites: https://www.presspadnews.com  https://www.presspadapp.com

Michał Opydo CEO [email protected]
