corporate identity guide - South African National AIDS Council

CORPORATE IDENTITY GUIDE

2016 #INOURHANDS

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World Aids Day brand - Contents Logo motivation

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Key messages

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Logo 4 Stakeholder logos

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Fonts 9 Images 10 Clothing Items

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T-shirts

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Caps

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Printed Elements

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Adverts

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Posters

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Flyers

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Pull-up banners

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Pop-up banners

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Sharkfin / Flying banners

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Bannerwall

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Billboards

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Stickers

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Digital Elements

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Email signature

Emailer

Facebook and Twitter banner

Web banners

PowerPoint presentation

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World Aids Day brand - Logo

Motivation

IT IS IN OUR HANDS TO END HIV AND TB because: • We are a pro-active country in the HIV, TB & STIs response • We have formed a strong partnership between government, civil society, business and labour for our collaborative response • We have developed and adopted a National Development Plan Vision 2030 which guides our efforts • We all contribute towards the development of the country’s National Strategic Plan for HIV, TB and STIs • We all commit to ending AIDS and TB by 2030.

Use of the brand and logo: • SANAC has developed this World Aids Day (WAD) 2016 logo and brand with the aim of creating one unified look and feel for WAD 2016 in South Africa • WAD 2016 brand is freely available for use by Government and Private sector • Users of the brand may add their logo next to the three existing stakeholder logos • Your co-operation in using and adhering to the WAD 2016 Guide will ensure maximum visual impact and contribute to building one unified message that makes a difference • It is in your hands to help end HIV and TB by correctly using this guide.

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World AIDS Day 2016 “It is in our hands to end HIV and TB” KEY MESSAGES

SUPPORTING STATEMENTS

World AIDS Day is commemorated each year on the 1st of December

• T he national commemoration this year will be held in Ekurhuleni under the theme: “It is in our hands to end HIV and TB”. • It is an opportunity for every community to unite in the strengthening effort towards an HIV-free generation. • It is also an opportunity to show support for people living with HIV and remember those who have passed away.

South Africa’s National Strategic Plan on HIV, TB and STIs (2012-2016) is coming to an end

• T he National Strategic Plan (NSP) is the strategic guide for the country’s comprehensive response to HIV, tuberculosis and sexually transmitted infections. It is revised every five years. • T he current NSP saw the strengthening of partnerships and working together with civil society. • F ocusing on key populations, we have reduced the burden of HIV epidemic in our society. • We have improved our innovation in management of TB. • T he focus is now on the development of the NSP for the next five years - covering the period 1 April 2017 to 31 March 2022.

The country has made significant progress in its efforts to respond to HIV and TB

• South Africa has achieved its targets for antiretroviral treatment and we now have the largest ARV programme in the world, with 3.4 million people on treatment in 2015. • T he prevention of mother-to-child transmission target was reached, which is a major achievement. There has been a marked decline from more than 3.5% in 2010 to 1.8% in 2014. • S exual transmission of HIV among youth aged 15-24 years has declined from 410,000 in 2011 to 330,000 in 2014, a decline of 17.5%. • N ew TB infections and TB deaths declined, but the targets to achieve a 50% reduction in TB deaths were not reached. • W e distributed over 800 million male condoms and over 20 million female condoms in the last financial year. • A key milestone during the 2012-2016 NSP was the HIV testing campaign during which 35 million HIV tests were done over the five year period. • S outh Africa has over 300 GeneXpert machines deployed countrywide and over 2.1 million GeneXpert tests have been conducted. • In 2016 South Africa implemented the universal test and treat programme where every HIV positive person is put on treatment regardless of their CD4 cell count.

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KEY MESSAGES

SUPPORTING STATEMENTS

We need game changers to address major challenges in the HIV and TB response

• H IV infections in young people remain at a high level and we have not met our targets: South Africa continues to have about 2000 new infections a week among young women. • H IV Prevalence among key populations, like sex workers and men who have sex with men, is high. • T he number of multi-drug resistant TB cases has doubled from 7350 cases in 2007 to 14,161 in 2012. TB is the leading cause of death in the country. • T he NSP 2017-2022 will be an ambitious plan to take us forward—one that mobilises political commitment, focuses resources and accelerates progress.

Prevention is the only solution

• A ll sexually active South Africans should get tested for HIV at least once a year in order to make informed decisions on preventative measures, treatment, care and support. • If you are sexually active, protect yourself and your sexual partners by always using a condom. • F emale and male condoms are freely available at all health facilities and there is no excuse not to practise safer sex. • In 2016 South Africa introduced Max a new brand of public sector condoms available in grape, banana, vanilla and strawberry. • Selected sex worker programmes around the country now offer oral antiretrovirals as pre-exposure prophylaxis in addition to other HIV prevention interventions. • It is only through prevention that we can reach the vision of zero new infections, zero discrimination, zero AIDS-related deaths and zero new vertical transmissions.

It is in our hands

• To end HIV, TB and STIs. • To create zero- new HIV infections. • To choose healthy lifestyles. • T o sustain partnerships between government, civil society and the business community to end the challenges of HIV and TB.

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with hands

The logo with the hands is considered the ‘full logo’ and is be used as the logo of ‘first choice’. However, in order to accommodate reproduction and other technical restrictions, alternative logo usage options have been developed. Please use the logo that will best suit the end product.

Preferred Use Landscape

Portrait

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variations

World Aids Day (WAD) logo may only be used without the hands where reproduction of the hands is not practical (e.g. embroidery). In cases where the slogan and date are illegible due to size, the following variations may be used.

Optional Correct Use Landscape 1.

3.

2.

4.

Portrait 1.

4.

2.

4.

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usage

The logo may not be modified nor changed in anyway. The only way it may be used is as outlined per the previous pages. Below are some examples of incorrect uses of the World Aids Day logo. This is applicable to the ‘full logo’ as well as variations thereof.

Incorrect Logo Use Landscape 1.

2.

3.

4

1. 2. 3. 4.

Colours may not be changed The slogan and date may not be moved The ribbon may not be lengthened when used in conjunction with WAD brand The WAD may not be retyped nor used in a different font

Portrait 1.

2.

3.

4.

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background

The WAD logo must always be used on a white background, if placed on a darker background a white block must be placed behind the brand.

Incorrect Use

Correct Use The white space around the logo should be a minimum of the height of the ‘date block’. Height of the ‘date block’ = white space around the logo

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World Aids Day brand - Official

stakeholder logos

The World AIDS Day 2016 and beyond campaign uses three stakeholder logos consisting of the South African Coat of Arms, PHILA and the South African National AIDS Council (SANAC). Wherever possible these logos should be used in all reproduced material. Additional government or private entity logos may be added. Additional logos should not overpower any one of the three stakeholder logos. As a general rule of thumb, logos should be clearly visible on printed material in comparison to the full and overall visual. A good guide would be to allocate one eighth of the page to the stakeholder and additional logos. Stakeholder logos should be placed on the bottom left hand side of the visual where possible and should always be used on a white background. Logos should not be too close to one another. Please take note and use the ‘breathing space’ allocated to the logos as illustrated below as a guide when using additional logos.

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World Aids Day brand - Fonts Gill Sans is the official font for all corporate type applications. Wherever the official font can not be used such as emailer and PowerPoint presentations, Arial is the alternative font.

Gill Sans

Arial

AaBbCc123

Light

AaBbCc123

Regular

AaBbCc123

Regular

AaBbCc123

Italic

AaBbCc123

Bold

AaBbCc123

Bold

Colour Palette These are the official colours for the World Aids Day 2016 campaign. They should always be used according to the specifications. CMYK is used for print and RGB on electronic elements.

Primary colours PANTONE 7621C

PANTONE 7628C

PANTONE BLACK

C - 18 M - 100 Y - 91 K-8

C - 25 M - 100 Y - 95 K - 23

C-0 M-0 Y-0 K - 100

R - 169 G - 10 B - 34

R - 132 G - 12 B - 26

R - 35 G - 31 B - 32

Secondary colours PANTONE 1595C C-4 M - 74 Y - 95 K-0

R - 220 G - 78 B - 29

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World Aids Day brand - Images Keeping in line with the overall hand theme use images of individuals with messages written on hands. Messages on hands must be relevant to the WAD 2016 theme. A limited amount of “ambassador” photos will be available for download. Users are welcome to photograph their own ambassadors. When doing so the focus should be on the hand and messages with the remainder of the image being blurred or out of focus.

th i w ed t a d o p t u o h e p b r o o t d e a g s a s a m b i m a l loca th i w d e t a pd photo u e b r o o t d e a imag ambass l a c o l

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World Aids Day brand - Clothing

Items

T-shirt & Caps

Option 1 - Silk Screen



Option 4 - Embroidery

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World Aids Day brand - Clothing

Items

T-shirt & Caps





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World Aids Day brand - Printed

elements

Printed adverts - A4

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Printed posters - A2

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elements


elements

Printed flyers - 99mm x 210mm Option 1

Option 2

Option 3 - Front

Option 3 - Reverse

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elements

Pull-up Banners - 2m x 850mm

Option 1

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Option 2

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elements

Pop-up banners

Option 1

Option 2

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elements

Sharkfin / Flying Banners - 2m or 3m Option 1

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Option 2

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elements

Banner Wall - 3m x 2,25m

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elements

Billboards - Portrait and Landscape

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elements

Stickers - 80 x 80mm diameter Option 1

Option 2

Option 3

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World Aids Day brand - Digital

Email signature Option 1

Option 2

Option 3

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elements

World Aids Day brand - Digital

elements

Emailer - 650 pixels (w)

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World Aids Day brand - Social

Media messaging

Facebook cover page - 851x 315px Please use the hashtag ‘#INOURHANDS’ Option 1

Option 2

Option 3

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Media messaging

Twitter cover page - 1,199 x 417px Please use the hashtag ‘#INOURHANDS’ Option 1

Option 2

Option 3

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Media messaging

Web banners Please use the hashtag ‘#INOURHANDS’ Option 1 - 760 x 120 pixels

Option 2 - 160 x 600 pixels

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Option 3 - 420 x 400 pixels

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World Aids Day brand

PowerPoint presentation templates Cover slide options Option 1

Option 2

Option 3

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PowerPoint presentation templates Divider slide options Option 1

Option 2

Option 3

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PowerPoint presentation templates Typical content slides options Option 1

Option 2

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