Create Effective, Targeted Brand Messaging for ... - pmaconference.com

May 18-19, 2015

BROUGHT TO YOU BY THE PRODUCERS OF DIGITAL PHARMA

Westin Governor Morris | Morristown, NJ

2nd

Point of Care Marketing Congress

Create Effective, Targeted Brand Messaging for Onsite Patient Care Facilities and Telemedicine CO-CHAIRS: Craig Kemp Innovative Partnerships, MERCK VACCINES

Emily Freeman, Ph.D. Director, Health Behavior & Program Evaluation, PFIZER

FEATURED SPEAKERS INCLUDE:

Terry Coleman Senior Manager, E-Solutions, ALLERGAN

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97% 97%

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New for 2015: Engaging sessions on utilizing telemedicine to market to communities and providers

52% 52%

28% 28%

An interactive panel discussion on defining the Point of Care in an evolving technological landscape

A session on implementing effective, targeted brand marketing via the caregiving market Case studies on ePatient engagement at the PoC and via telehealth platforms A look at driving brand awareness through wearable and mobile devices Sponsor:

Media Partners:

52% 52%

28% 28%

97% 97%

80% 80%

How Point of Care Marketing Can Impact Your Brand: 97% 97%

PoC marketing yields 97% higher brand 52% 52% recognition

80% 80%

80% of patients seek out educational 28% 28% information featured in their physician’s office

52% 52%

52% of patients take action after seeing an ad at the PoC

28% 28%

28% of patients discuss PoC brochures with their physician

2nd

Point of Care Marketing Congress

PRIMARY AUDIENCE This conference is of interest to pharmaceutical, biotechnology, medical device and healthcare professionals specializing in: Point of Care DTC Marketing Brand Management

Create Effective, Targeted Brand Messaging for Onsite Patient Care Facilities and Telemedicine

EHR/EMR Dear Colleague,

Multichannel Marketing

Did you know that Point of Care (PoC) yields 97 percent higher brand recognition? A growing number of pharmaceutical, biotech and medical device companies are changing the way they market their brands to consumers. Industry marketers and brand managers are realizing that the best way to reach patients is while they are already actively seeking medical attention at the Point of Care.

Medical Communication/Information

But this raises an important question: How do we define Point of Care in the digital age? Is it limited to physicians’ offices, clinics, hospitals and pharmacies, or can the PoC be defined as any time a patient seeks medical advice, whether they are at a healthcare facility or in their own home?

Patient Adherence

Physician/HCP Marketing Market Research

Information Technology Legal/Regulatory

Additionally, telemedicine has become a major player in modern healthcare, greatly impacting the definition of the Point of Care. According to a recent survey by Intel, 89 percent of healthcare executives predict that telemedicine will transform the US healthcare system in the next decade – effectively cutting costs and streamlining the practice of medicine. The 2nd Point of Care Marketing Congress will delve into emerging and innovative marketing strategies currently utilized by pharmaceutical, biotechnology and medical device companies at the Point of Care. Participants will learn best practices, methods, training and benchmarking to develop and boost Point of Care marketing campaigns and targeted brand messaging in order to reach patients and healthcare providers where they spend most of their time gathering information. By utilizing the industry’s most effective communication channel, companies will see an increase in ROI, maintain a competitive advantage, expand patient engagement and raise brand awareness.

Public Relations Trade Promotions/Relations Customer Experience/Excellence Media Planning This conference is also of interest to:

You asked for content specifically addressing the topics below, and we are thrilled to provide you with unique case studies, sessions and an interactive panel on: tilizing telemedicine to market to communities and providers and redefining the Point of Care in an U evolving technological landscape Implementing effective, targeted brand marketing via the caregiving market Increasing ePatient engagement at the PoC and via telehealth platforms Driving brand awareness through wearable and mobile devices Join the industry’s top innovators to discuss best practices for successful PoC brand marketing.

Point of Care Marketing Agencies Brand Management Service Providers MR/EHR Companies and Solution E Providers Marketing Service Providers Health IT Companies Patient Adherence Companies Digital Marketing Agencies Advertising Agencies Homecare Marketing Software Providers Telemedicine Companies

1234 VENUE INFORMATION: Westin Governor Morris

2 Whippany Road • Morristown, NJ 07960 Room Reservations: To make reservations, please call 973-539-7300 or 1-800-937-8461 and request the negotiated rate for “ExL’s Point of Care Congress.” The group rate is available until April 27, 2015. Please book your room early as rooms available at this rate are limited.

DAY 1 – Monday, May 18, 2015 8:00

Registration and Continental Breakfast

9:00

Co-Chairpersons’ Opening Remarks

1:00

Craig Kemp, Innovative Partnerships, MERCK VACCINES

• Examine the changing healthcare paradigm and identify opportunities for your organization • Understand the importance of an effective marketing plan and its implementation • Measure the success of your marketing plan

Maintain a Competitive Advantage with PoC Education

Baber Ghauri, M.D., MBA, FHM, FACP, Chief Medical Information Officer, ST. MARY MEDICAL CENTER CHE TRINITY HEALTH

Emily Freeman, Ph.D., Director, Health Behavior & Program Evaluation, PFIZER

KEYNOTE

9:15

• Increase ROI by utilizing the industry’s most effective communication channel • Develop return on outcomes using effective patient education techniques at Point of Care • Create innovative targeted brand messaging at the most vital patient/physician interactions • Effectively cut costs and streamline the practice of medicine through new healthcare technologies at the PoC

1:45

10:00 PANEL DISCUSSION: Define the Point of

Care and Implement Innovative Strategies for Meaningful Marketing in an Evolving Technological Landscape • Discuss what qualifies as the PoC by examining where and how patients receive healthcare in today’s digital age • Examine how technology has changed the way we see PoC • Project how PoC will evolve in the future through emerging technologies

Craig DeLarge, Former Global Leader, Multi-Channel Strategy & Innovation, MERCK 2:30

Networking and Refreshment Break

3:00

Engage Patients at the Psychosocial Point of Care • Examine how patients’ concerns go beyond their immediate medical diagnoses • Discuss strategies to create meaningful content for patients and their caregivers • Explore the successes and challenges of engaging patients and caregivers at different points in the cancer experience

Terry Coleman, Senior Manager, E-Solutions, ALLERGAN Igor Rudychev, Director, Global Commercial Assessment, PFIZER Craig Kemp, Innovative Partnerships, MERCK VACCINES

Julie Longlet, Director, Medical Writing, Patient Education & Advocacy, AMERICAN SOCIETY OF CLINICAL ONCOLOGY

Isabel Silva, Head, Global Digital Strategy and Solutions, NOVARTIS ONCOLOGY 10:45 Networking and Refreshment Break

3:45

11:15 Market to Communities and Providers by

CASE STUDY

Utilizing Telemedicine • Identify the overall benefits of telemedicine and its role in PoC marketing • Employ Internet resources and telemedicine to increase patient and caregiver empowerment and engagement, thereby producing better patient outcomes • Learn best practices for selecting a provider • Explore how telemedicine is revolutionizing healthcare

Elevate Brand Awareness and Local Patient Outreach Through Trusted HCP/Patient Relations • Educate patients through trusted communication platforms • Drive engaging brand marketing to help bridge the educational gap experienced by cancer patients and their families Fatima Scipione, Associate Director, Patient and Nurse Marketing, MILLENNIUM PHARMACEUTICALS, THE TAKEDA ONCOLOGY COMPANY Kathy Gram, Director, Patient Advocacy, MILLENNIUM PHARMACEUTICALS, THE TAKEDA ONCOLOGY COMPANY

Elizabeth A. Krupinski, Ph.D., Professor and Vice Chair of Research, Department of Medical Imaging, UNIVERSITY OF ARIZONA 12:00 Luncheon

PoC and Mental Health: A Missing Element in Our PoC Strategies? • See the latest PoC applications in the mental health/ illness space • Address mental health risks and adherence barriers in your PoC chronic disease programs, like diabetes, HIV/ AIDS and hypertension • Consider the risks related to mental health PoC, which must be responsibly managed • Review a range of partnership possibilities in the mental health ecosystem


PANEL DISCUSSION

“Like” Your PoC Marketing Plan

4:30

Day One Concludes

DAY 2 – Tuesday, May 19, 2015 8:00

Continental Breakfast

9:00

Co-Chairpersons’ Day 1 Recap

12:30 Incorporate the Patient Perspective into Your

Product/Service to Improve the Healthcare Experience and Your Bottom Line


• Examine the typical patient journey • See what changes in healthcare are impacting patient expectations • Learn how to decide what features truly benefit the patient • Implement patient-focused strategies for continual improvement


Wearables: Fit the New Era of Personal HealthTech Data into Healthcare Outcomes • Drive patient engagement through the use of wearable devices • Discuss mobile device and consumer-centric care as alternate points of care • Integrate applications and services into heath and fitness wearable devices • Standardize measurements of wellness metrics and streamline personal healthcare management • Adapt to the needs of HCPs to build partnerships around these new technologies Gail Feltham, Former Manager, Cardiovascular Medical Affairs, COVIS PHARMACEUTICALS

10:30 Utilize Innovation to Execute Integrated

Marketing Strategies at PoC

Randi Redmond Oster, Founder, HELP ME HEALTH 1:15 Luncheon 2:15

CASE STUDY

9:15

Rishi Shah, CEO, CONTEXTMEDIA:HEALTH

Deborah Williams, ARNP, Ph.D., CEO, PRESCRIPTIVE SOLUTIONS INC.

Ashik Desai, Executive Vice President, CONTEXTMEDIA:HEALTH 3:00

11:15 Networking Break

CASE STUDY

Co-Chairpersons’ Closing Remarks Emily Freeman, Ph.D., Director, Health Behavior & Program Evaluation, PFIZER

11:45 Maximize Physician and Patient Interactions by

Capitalizing Electronic Health Records Market Opportunities • Learn how your brand can benefit from utilizing EHRs • Develop a strategic framework to assess opportunities • Understand regulatory issues you need to consider • See examples of EHR marketing programs • Discuss Merck’s recent vaccine case study

Identify the Point of Care – Where Exactly Is It? • Demonstrate how PoC is evolving through case studies featuring nontraditional care, provided in nontraditional ways • Maximize time and dollars and capture a wider audience by redefining the PoC • Utilize Google Hangouts, Go-to-Meeting and Skype to meet with patients to eliminate the burden of travel • Move away from the traditional primary care model and meet with patients on running paths and in parks, spas, pools and gyms

Craig Kemp, Innovative Partnerships, MERCK VACCINES 3:15

Conference Concludes


Media Partners:

Testimonials: “Learned a lot. Very Engaging!”

-Associate Director, Customer Adherence Operations, MERCK

“Awesome Patient Perspectives! Great Facilitators!”

-Associate Director, MERCK

“Excellent! So important for healthcare today!”

-VP, Marketing & Operations, VALERITAS

Pricing EARLY BIRD PRICING*

STANDARD PRICING*

Register by April 3, 2015

Register After April 3, 2015

Conference:

$1,895

Conference:

ONSITE PRICING* $2,095

Conference:

$2,195

*Includes Sales Tax and Service Fees

GROUP DISCOUNT PROGRAMS: *Offers may not be combined. Early Bird rates do not apply.* SAVE

25%

SAVE

15%

For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register four). A savings of 25% per person. Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 212400-6240. contact our offices at (201) 871-0474.

PAYMENT: Please make checks to: “PMA" Make checks payablepayable to ExL Events, Inc. and write code C575

on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offers and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options.  CANCELLATION AND REFUND POLICY: If you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the Start Date of the event:  • Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event valid for 12 months from the voucher issue date.

• Less than four weeks: A voucher to another ExL event valid for 12 months from the voucher issue date. If you cancel at any time after receiving the conference documentation, the voucher issued will be $395 less.  To receive a contact offices (201) 871-0474. refund or voucher, please fax your our request to at 888-221-6750.  Credit Vouchers are valid for 12 months from date of issue. Credit Vouchers are valid toward one (1) ExL Event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is no longer applicable now or in the future. Once a Credit Voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the Credit Voucher will no longer be valid.  Substitution Charges: There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference. ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare, hotel or any other costs incurred by registrants. ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date, content, speakers or venue. *The opinions of ExL speakers do not necessarily reflect those of the companies they represent or ExL Events, Inc.  Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made.

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