creative brief - Design Exchange

GRAND CRU-ATION : A DESIGN EXCHANGE COMPETITION

A DESIGN EXCHANGE COMPETITION I N PA R T N E R S H I P W I T H

CREATIVE BRIEF JUNE 2016

CREATIVE BRIEF | 1


PROJECT NAME

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SUBMISSION REQUIREMENTS How To Submit:

Grand Cru-Ation A Design Exchange Competition

Entries must be submitted electronically in two sep-

Presented By Nespresso

arate attachments (one for images, and a second for written requirements). Entries should be submitted

INTRODUCTION

to [email protected] and can be submitted through WeTransfer, Dropbox, or other cloud-based file trans-

Grand Cru-ation A Design Exchange Competition

fer service.

invites designers, architects, engineers, students, and related design professionals from Ontario and Quebec

Entrants must complete registration and release form.

to submit proposals for an aluminum structure that facilitates interaction during moments of pause and

Attachments must be categorized as:

promotes environmentally friendly behaviour. The winning works will be manufactured and unveiled

Image Attachments: NGC2016_Projectname

at Toronto’s revitalized Union Station in Fall 2016.

Written Attachments: NGC2016_AboutProjectname

CONCEPT

Students must categorize attachments as:

Grand Cru-ation challenges entrants to create an

Image Attachments: NGC2016_ProjectnameST

aluminum structure that facilitates interaction during

Written Attachments: NGC2016_AboutProjectnameST

moments of pause, as well as a small recycling receptacle for the countertop to encourage environmentally friendly behaviour.

DESIGN •

Each structure must not exceed dimensions of 5’x5’x5’ and must be composed of 70% aluminum and remaining material incorporated is at the discretion of the designer

•

Each entry must be functional and durable; designed for high-traffic areas

•

Each entry must not require the support of a platform

•

Each entry must not exceed final production budget of $3000 per unit

•

Each entry must be new work or work created after January 2015, and must not be contracted or mass produced

•

Each entry must be an original creation without infringing on any creative copyright

•

Each entry should not include any components that require electricity

•

Each entry should be freestanding and require no additional support

•

Each entry must include a small recycling compartment included in the design

ELIGIBILITY Participation is open to: •

Design Practitioners (designers, architects, interior designers, engineers, etc.) in Quebec and Ontario

•

Students currently enrolled in a post-secondary design program (industrial design, architecture, interior design, etc.) in Ontario or Quebec

Group participation is permitted. In such cases, participants are required to designate one individual as leader for registration and contact purposes.


DIGITAL IMAGES •

CREATIVE BRIEF | 3

•

titled Environmental Impact of not less than 150

Each submission must include provide a mini-

words or more than 500 words that describes

mum of three and maximum of five renderings. •

dpi resolution and no larger than 1 MB each. •

Renderings must show a minimum of two main views of elevations

•

One renderings must show the perspective showing the design in its entirety

•

how the concept satisfies the environmental requirement

One image must clearly display the scale of the design. All images must be JPG format, at 300

Entries will be categorized by Project Name. All images must be labelled exactly as follows: NGC2016_Project name_Image# with Image 1 selected as the preferred image for use by competition’s organizers (e.g.: NGC2016_Projectname_1)

Entrants must submit (one page, PDF format)

•

Entrants must include preliminary budget that identifies expenses and offers a description of how the project fits within the financial parameters

Curriculum Vitae and Biography:

Entrants are required to submit a CV (two pages maximum, PDF format) that should include information about education; work and teaching experience; exhibition history (if applicable); awards, grants, and residencies; and other relevant information.

Competition is completely blind to the judges. Im-

Entrants are required to submit a biographical

ages must NOT contain the name or logo of the

statement not exceeding 200 words.

designer, architect, firm, or company.

Please note that Cover Sheet and CV and Biography Please note, fabrication drawings may be requested.

will be withheld from the Jury until after deliberation.

WRITTEN COMPONENTS Cover Sheet:

Entrants must include a cover sheet (one page PDF format) with name, mailing address, telephone number, email, and project title, If applying as a team, please include the names and emails for each team member and identify one team member as

SUBMISSION CHECKLIST □ Three to five renderings of the proposed concept

the Lead Contact.

□ Cover Sheet

Project Proposal, Environmental Impact

□ Project Proposal, Environmental Impact

Statement and Budget:

•

Entrants must include sheet (one page, PDF format), titled Description of Grand Cru-ation Project of not less than 150 words or more than 500 words summarizing proposed project, including measurements, materials used.

Statement, and Budget □ Curriculum Vitae and Biography □ Completed registration and release form


CREATIVE BRIEF |

JUDGING CRITERIA

IMPORTANT DATES

The Jury will evaluate the submissions that are in

Deadline for Submissions: August 8

conformity with the Competition regulations on the following criteria:

Jury Session: August 31 Technical Review, Development of Construction

1. Degree of innovation

Drawings, Tendering: Second week of September

The body of work is new or supplements an existing

Winners Announced Publically: October 2016

product with a new desirable quality.

2. Aesthetic quality ABOUT NESPRESSO

The body of work is pleasant to look at.

Nespresso is the pioneer and reference for high-

3. Functionality and usefulness The work fulfills all requirements of handling, usability, safety, and maintenance. The work fulfills a need or function.

Nespresso story began with a simple but revolutionary idea: enable a skilled barista. From its beginning 30 years ago, the Nespresso brand concept has redefined and

4. Emotional content -

revolutionised the way millions of people enjoy

mediate practical purpose in terms of sensual quality,

Nespresso genuine experience that combines perfection and

5. Impact The body of work is beneficial to a greater community.

pleasure, simplicity and aesthetics. Its success is built on creating the highest quality Grand Cru sustainable business success.

evaluation of the anonymous sheets, which will not contain any personal data of the authors. The Jury’s

With its The Positive Cup program, Nespresso aims

decisions will be final and indisputable.

-

PRIZES

cycling and global warming.

The winners will be selected and move forward with

Each cup has a positive impact on society and the

production of proposed project. Winning entries will

environment.

be manufactured and exhibited at Toronto’s revitalized Union Station and a public space in Montreal in

Nespresso uses aluminum for its capsules as it is the

2017. Winning entries will receive marketing, press,

only material that can protect the quality and freshness

and editorial support.

of the Nespresso

Grand Cru/ation media partner, v2comm, is pleased

provides significant environmental advantages – it

to offer 1 gift certificate for publicity packages to each

has the unique advantage of being infinitely recyclable

of the winners.

and eliminates the need for any additional packaging or overwrap to protect freshness.

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ABOUT DESIGN EXCHANGE

Design Exchange, Canada’s Design Museum, is a not-for-profit funded by its members and donors, and is Canada’s only museum dedicated exclusively to the pursuit of design excellence and preservation of design heritage. At the crossroads of multiple disciplines – from furniture and architecture to graphics

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Is this competition only for single designers? This competition is open to single designers, as well as design partners, and teams. Please ensure additional team members are listed on the registration form along with all content submitted. What is the submission deadline?

and fashion – our exhibitions, talks, workshops, and

All submissions are due August 8, 2016 at midnight.

youth education programs are curated to reflect the

Any late or incomplete entries will not be accepted.

popular zeitgeist and contemporary culture while demonstrating the relevance and importance of de-

Is it possible to create a platform for the project?

sign to everyday life. We are committed to delivering

No, each entry must not require the support of a

accessible design experiences and education and we

platform. Each entry must be self-supporting with

aim to provide the tools necessary to connect design

no additional support required.

learning to the ordinary and extraordinary. Will there be any power supplied for the projects? The projects will not have any access to power. FAQ

Is there a limit to the number of proposals

Who can par ticipate?

entrants can submit?

Participation is open to: Design Practitioners (de-

Yes there is a limit of three proposals entrants can

signers, architects, interior designers, engineers, etc.) in Quebec and Ontario; and Students currently enrolled in a post-secondary design program (industrial design, architecture, interior design, etc.) in Ontario or Quebec.

submit. Can we embed video or other special features into the PDF submissions? Please do not embed any video into submissions. The Jury will be presented with hard copies.

Is there a fee to enter? No, fee is $0.

Can the project name identify the entrants? Entrants must not use a project name that can be used to identify a group or individual. If used, this will result in disqualification.

INTELLECTUAL PROPERTY/PRIORITY RIGHTS/RIGHTS OF PUBLICATION By entering the competition, the entrant: (i) agrees that Nespresso and Design Exchange will have the right to use and/or publish in any medium and for any purpose, without compensation, the submitted design, (ii) certifies and warrants that the submitted work is the entrant’s own original work and that the work, including its eventual publication by Nespresso and/or Design Exchange, does not and will not infringe any right of any third party, including intellectual property rights and rights of privacy and (iii) agrees that Nespresso and Design Exchange may use either during or at any time following the competition, but in relation to the competition, the name and photograph of the entrant without restriction or compensation. TERMINATION OF NESPRESSO’S GRAND CRU-ATION COMPETITION Nespresso and Design Exchange reserve the right to suspend, modify, terminate or cancel the competition at any time.