CREATIVES MKTG + MGMNT

C R E AT I V E S

X

M K T G

+

M G M N T

BETTER. W H A T

W E

D O

B E S T

MASTER

MOMENTS

I N T E G R AT E C U L T I VA T E

C U LT U R E

R E L AT I O N S H I P S

HOW

MASTER • B R A N D

M O M E N T S

• B R A N D

C O M M U N I C A T I O N

• F I R E

A S S

E X P E R I E N C E S

INTEGRATE • B R A N D S • DA TA

+

X

C U LT U R E

‘ K N OW - H OW ’

• B L U E P R I N T S

+

S T R A T E GY

CULTIVATE • TA L E N T

+

• S T R A T E G I C

I N F L U E N C E PA R T N E R S H I P S

• C O N S U LTA T I O N

CASE STUDY

IDEA

TASK

MOVE WITH HART •EVENT PLANNING & CONSULTATION •EVENT MARKETING & DESIGN •PARTNERSHIP ENGAGEMENT •STREAMLINE RSVP •BRAND DIRECTION “FIGHT CHILDHOOD OBESITY” •NEGOTIATED BRAND PARTNERSHIPS WITH

RESULT

SWEETGREEN, ESSENTIA WATER, JUST JUICE, & RUMBLE BOXING NYC

•100 % RSVP •$100,000+ IN DONATIONS RAISED •SECURED PARTNERSHIPS & PRODUCT WITH

SWEETGREEN, ESSENTIA WATER, JUST JUICE, & RUMBLE BOXING NYC

CASE STUDY

IDEA

TASK

CONVERSE •RESEARCH & DEVELOPMENT •BRAND MESSAGING & COPYWRITING •INFLUENCER & BRAND GUIDELINES •CURATE INFLUENCER SPECIFIC CONTENT •PUSH THE FOREVER CHUCK CAMPAIGN THROUGH AUTHENTIC STORYTELLING

•CREATE GUIDELINES TO INTEGRATE CONVERSE &

RESULT

CULTURE

•13 MILLION IMPRESSIONS •INCREASE IN FOLLOWER ENGAGEMENT •FASHION, FOOTWEAR, ENTERTAINMENT, & FITNESS MEDIA COVERAGE

CASE STUDY

IDEA

TASK

SNEAKERWEEK •EVENT PLANNING & MANAGEMENT •BRANDING & MARKETING •PARTNERSHIP ENGAGEMENT •CREATE THE DOPEST EDUCATION FOCUSED SNEAKER EXPERIENCE

•DISRUPT SNEAKER CULTURE THROUGH ART, DESIGN, MUSIC, & SPORT

RESULT

•INTEGRATE COMMUNITY & BRAND PARTNERS

•7,000+ ATTENDEES •10 MILLION SOCIAL IMPRESSIONS •32 COMMUNITY & BRAND PARTNERS

CASE STUDY

RESULT

IDEA

TASK

#IAMHARLEM •EVENT PLANNING & MANAGEMENT •BRANDING & MARKETING •PARTNERSHIP ENGAGEMENT •CELEBRATE HARLEM THROUGH SPORT, MUSIC, & CULTURE

•FOR HARLEM BY HARLEM •INTEGRATE COMMUNITY & BRAND PARTNERS

•400+ ATTENDEES •WORKED WITH EDUCATIONAL ORGANIZATIONS •SECURED CRYSTAL LIGHT WATER AS SPONSORS

CASE STUDY TASK

•BRAND POSITIONING •BRAND MESSAGING •ONLINE MARKETING

IDEA

ZILLA SAKE

•POSITION ZILLA SAKE AS EXPERTS •EDUCATION & RELATIONSHIP FOCUS •WEBSITE & SOCIAL MEDIA OPTIMIZATION •RECOGNIZED BY 10+ MEDIA OUTLETS WITHIN 6

RESULT

MONTHS

•RECOGNIZED AS EXPERTS IN SAKE & SUSHI ON ‘IMBIBE’ & ‘EATER PDX’

•54% WEB TRAFFIC INCREASE & 100% INCREASE IN ORGANIC SOCIAL MEDIA FOLLOWERS

CASE STUDY

IDEA

TASK

BRYSON TILLER •NIKE SPORTSWEAR X BRYSON TILLER CAMPAIGN •PARTNERSHIP INTEGRATION •MARKETING & PRODUCT PLACEMENT •THE LOOK OF SPORT THROUGH TILLER •INTEGRATE THE STORY OF AF1 & BRYSON’S ALBUM •AUTHENTICALLY HIGHLIGHT AF1 THROUGH BRYSON’S

RESULT

SOCIAL & PUBLIC APPEARANCE

•100% SELL THROUGH ON FOOTWEAR & MERCH •RECORD SALES FOR AF1 SF BOOT & BRYSON’S ALBUM •30+ MILLION SOCIAL IMPRESSIONS & 10+ MEDIA WRITE UPS

PARTNERS CLICK X CONNECT + COLLABORATE

#MJDAY

SERVICES IDEATION STRATEGIC PLANNING MARKET RESEARCH CREATIVE CONSULTANCY BRANDING

• • • • •

A C T U A L LY

BRAND DEVELOPMENT EVENT PLANNING MANAGEMENT CONTENT CREATION PRODUCT PLACEMENT

PUBLIC RELATIONS

W E

BRAND ACTIVATIONS

G I V E

A

S H I T.

MASTERING MOMENTS

CO NTAC T BE TTE R M K T G .COM J ON ATH AN@ BE TTE R M K T G .COM @ BE TTE R M K T G