CrOps NY Metrics Preso

Scope creep. • Comments in a proof. • Replies in a thread. • With a brief or not. • Within SLA or not. • Files/GB in repository. • Anything. • Everything. • More things ...
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METRICS HACKING No advanced technology? No budget? No analyst? No problem! Starting a metrics program is as easy as 1, 2, 3.

WHY

HOW…IN 1, 2, 3 EASY STEPS

THEN WHAT?

WHY: YOUR BUSINESS

• Demand and capacity planning and visibility • Justify additional resources • Leverage to push back • Improve team efficiency • Build a case to invest in more advanced technology

WHY: THE BUSINESS

• Build credibility with leadership • Support data-driven decision-making • Validate resource utilization against company priorities

• Bonus: make you look really smart!

1

1. COUNT

• People

• Assets

• Comments in a proof

• Person hours available

• Asset types

• Replies in a thread

• People you serve

• New requests

• With a brief or not

• Projects

• Handoffs

• Within SLA or not

• Project types

• Emails

• Files/GB in repository

• Project size/LOE

• Revisions and versions

• Anything

• Projects killed

• Rework/re-shoot

• Everything

• Days from in to out

• Scope creep

• More things

COUNTING TIPS, TRICKS & SOURCES

• Calendar • Email content search • Email Easter eggs • Email rules and filters • Email subject line conventions

EASTER EGG

RULES OR FILTERS

SUBJECT NAME CONVENTION

2

2. WRITE IT DOWN…

• IIII IIII with pen and notebook • Note app • Document • Spreadsheet • Database

…FAITHFULLY

• Start with a weekly cadence

3

3. USE IT

• Start working with what you have. • Play around and get comfortable with manipulating it. • Introduce some of your stats in relevant meetings and emails. • Try a “let me research that and get back to you with my analysis.”

WHAT & WHEN • Which client requested the most banner projects last quarter? • In how many days on average do we deliver XL projects?

WHO & HOW MANY • Total people days last week

total active projects last week = capacity index or ‘busyness’ factor

• Weekly active projects totals build trend data. When should we expect peaks and valleys?

MORE EXAMPLES • Total GB in folders or drives today

same next week = output volume, productivity rate, or yield

• Number of comments on a project in collaboration, project social, or chat tool = churn factor • Average number of days to deliver an XS, S, M, L, XL = validation of (or basis for) your SLA • Number of revisions or versions of a proof before approval > identify trouble areas, or inform future timelines • Be creative! Define your own indexes and measures to target your biggest challenges.

1. COUNT

2. WRITE IT DOWN…FAITHFULLY

3. USE IT

THEN WHAT?

• This is just the beginning! Keep following all three steps. • Look for ways to automate steps one and two. • Go make the case to your leadership that you need a technology solution. You have proof of concept that you’re ready! • Evolve beyond outputs metrics, and start experimenting with input, performance, and outcome metrics. • Share your journey with the creative operations community so we can learn from you one day!

THANK YOU!

Photo credits: Slide 2, #54985127 © pressmaster / Adobe Stock. Slide 3, #169189287 © leonidkos / Adobe Stock. Slide 7, ”count” by Barry Stock is licensed under CC BY-SA 2.0. Slide 13, “Plimpton 322” is in the public domain. Slide 15, “James E. Church in 1920,” is courtesy of University of Reno, Nevada and licensed under CC BY-SA 2.0 and Figure 10, is courtesy of United Sate Department of Agriculture, Natural Resources Conservation Service. Slide 16, #19648162 © FocalPoint / Adobe Stock. Slide 23, #175057150 © Sunny studio / Adobe Stock.