Feb 5, 2016 - AUSTRALIAN TAXATION OFFICE ... Information Technology and .... www.criterionconferences.com/blog/?s=govern
Enhancing Public Sector
Customer Service Strengthening strategic planning & front-line techniques
13th & 14th April 2016, Rydges Sydney Central
Key Speakers
Discover how to: Transform customer service for the digital future
Patrick Lloyd Director Operational Service Centre Insights & Shopfronts
Pauline Webb Manager Customer Services
AUSTRALIAN TAXATION OFFICE
President, National Local Government Customer Service Network
Carol-Anne Nelson Executive General Manager Customer
V/LINE
CITY OF CANADA BAY COUNCIL
Graham Tobin Director of Operations
SERVICE NSW
Chief Customer Officer of the Year 2015, CSIA awards
Register 3 delegates at the ‘standard price’ & bring a 4th delegate FREE!* Proudly endorsed by:
Measure customer expectation and experience Boost organisational buy in to customer service Develop an agile, customercentric workforce
Hear 15 case studies from leading federal, state and local government organisations!
Mid & Post Conference Workshops A How to measure
customer experience B How to track the customer’s journey C How to build a cohesive workforce Spaces are limited, book early to avoid missing out!
> see inside for more phone 1300 316 882 fax 1300 918 334
[email protected] www.criterionconferences.com/event/pscs
Practical strategies to achieve customer service excellence The public sector is faced with unique and pressing challenges in keeping up with the digital shift, understanding customer expectation and operating to tight financial budgets. Equip your organisation for the future by learning to develop cohesive strategies which empower your customers and your workforce in order to achieve high quality and sustainable customer service.
SAVE $300 when
you register & pay by 5th February 2016*
Plus key contributions from: Georgina Castle Department of Immigration and Border Protection
Attend this conference and learn how to: • Maximise efficiency by embracing new technologies and channels • Identify customer expectation and measure experience to improve performance • Establish and maintain a quality customer service workforce • Formulate a whole-of-organisation strategy to embed customer service across all fields
“Excellent conference with a great line-up of speakers talking about REAL challenges in the public sector and REAL wins.” - Shweta Babbar, Coordinator Customer Service & Digital projects, City of Yarra, Enhancing Public Sector Customer Service 2015
Kirrilly Rowan Toowoomba Regional Council Professor Pascal Perez University of Wollongong Justine Hackney Australian Taxation Office Suzanne Patterson Hobsons Bay City Council Simon Davey Gold Coast City Council Chris Jones Australian Maritime Safety Authority Kerry Rowland SA Water Damien Robinson Blue Mountains City Council Professor Anton Donker Healthdirect Australia
Who will attend? Federal, state and local government with responsibilities for: •• Customer Service •• Customer Analytics and Insights •• Customer Contact/Relations
•• Customer Experience •• Digital Channels •• Client Services
Craig Newell Department of Science, Information Technology and Innovation QLD *pending approval
Sponsorship opportunities We work closely with corporate partners to create unique and innovative tailored sponsorship packages that best meet your specific marketing, business development and corporate entertainment objectives. Contact Paul Sargent on 02 9239 5709 and find out how you can make your mark on this industry.
To register phone 1300 316 882 fax 1300 918 334
[email protected] www.criterionconferences.com/event/pscs
Day 1 Wednesday 13th April 2016
8:00 Registration, coffee & networking 8:30 Opening remarks from the Chair Carol-Anne Nelson, Executive General Manager - Customer, V/Line
Strategic Planning for the Digital Era KEYNOTE
8:40 Reinventing customer service with an omnichannel experience • Implementing long-term strategies toward a customer-centric government agency • Utilising cutting edge technologies such as voice biometrics to reduce waiting times • Embracing virtual assistants and webchat Patrick Lloyd, Director Operational Service Centre Insights & Shopfronts and Justine Hackney, Director Digital Program & Service Delivery Australian Taxation Office Also facilitating Post Conference Workshop B on How to track the customer’s journey
PANEL DISCUSSION
11:30 What digital transformation means for customer service strategies 12:10 Networking lunch 1:10 Customer service innovation that delivers & lasts • Developing and delivering future-proof solutions • Customer first – the role of culture and technology Craig Newell Executive Director, Local & Digital Services One-Stop Shop Strategy & Implementation Office Department of Science, Information Technology and Innovation, QLD*
1:50 Transforming customer service productivity & meeting the government’s digital vision • Performance management during times of change • Aligning resources toward a consistent operating model Georgina Castle Manager Service Centres Department of Immigration and Border Protection
2:30 Afternoon tea & networking 9:20 Achieving customer service excellence through transformation of the customer’s experience • Developing simplified customer interactions • Providing choices for customers • Strategies for ensuring consistency across an organisation during times of change Graham Tobin Director of Operations Service NSW
SPEED NETWORKING
10:00 In this interactive session you will have the opportunity to meet delegates in short 60 second bursts, exchange business cards and set up valuable conversation for the rest of the event
10:20 Morning tea & networking 10:50 Designing & implementing long-term strategies to transform customer service • Collaborating across organisational silos to develop cohesive strategies for long-term success • Using research to inform and strengthen procedure • Identifying realistic objectives to ensure success Kirrilly Rowan Manager Customer Service Toowoomba Regional Council
3:00 Embedding interdepartmental communication in customer service enhancement programs • Frameworks for improving the exchange of information • Flow-on effects from building behind-the-scenes collaboration Damien Robinson Senior Customer Service Advisor Blue Mountains City Council Also facilitating Post Conference Workshop C on How to build a cohesive workforce
3:40 Building an empowered organisation with customer service at its forefront • Realising that customer service is an integral part of government • Ensuring cross-sectional management buy-in Kerry Rowland General Manager Customer and Community Relations SA Water
4:20 Closing remarks from the Chair & close of day one 5:00 Workshop A Commences How to measure customer experience
Day 2 Thursday 14th April 2016
8:30 Welcome, coffee & networking 9:00 Opening remarks from the Chair Justine Hackney, Director Digital Programs & Service Delivery Australian Taxation Office
Analysing Customer Experience SPOTLIGHT
9:10 Real-time technology to evaluate customer interactions • Engaging with social media platforms and innovative technologies to map customer experiences • Transforming real-time data to maximise customer service provision Professor Pascal Perez Director, SMART Infrastructure Facility University of Wollongong
9:50 Measuring & mapping the customer experience • Tools and techniques to better understand and evaluate the customer’s interaction • Unpacking and understanding collected data to strengthen customer service Pauline Webb Manager Customer Services City of Canada Bay Council Also facilitating Mid Conference Workshop A on How to measure customer experience
10:30 Morning tea & networking 11:00 My Aged Care Gateway: Increasing useability & customer service for older Australians • Measuring and gathering feedback around the navigation of platforms by consumers and their families • Ensuring a high quality customer focused workforce Anton Donker Chief Information Officer Healthdirect Australia
11:40 Building an inclusive, customer-oriented transport organisation
SAVE $200 when you register & pay by 26th February 2016*
12:20 Networking lunch
Building a Quality Workforce 1:20 Developing a customer-centric culture • Implementing change management to improve customer service • Strengthening training and communication across the organisation • Maximising customer service interactions online and face to face Simon Davey A/Manager Customer Contact Gold Coast City Council
2:00 Ensuring continuing professional development through innovative training & quality programs • Designing schemes for ensuring quality service from the whole workforce • Driving effective workforce strategies throughout the organisation Chris Jones Contact Centre Manager Australian Maritime Safety Authority
2:40 Afternoon tea & networking 3:10 Leading the transformation to an agile, customer-oriented organisation • Using customer intelligence to track the implementation of business transformation • Ensuring on the ground improvements align with strategies in customer service delivery • Developing agility in a legacy workforce Michael Mercieca General Manager Customer Information and Intelligence Sydney Trains
3:50 Ensuring resilience & agility in the workforce during the digital shift • Tailoring training programs for the public sector customer service workforce • Upskilling and empowering front-line staff • Building team loyalty Suzanne Patterson Manager of Customer Service Hobsons Bay City Council
4:30 Closing remarks from the Chair and close of conference
• Ensuring accessibility to quality customer service for all • Blueprints for collaborative solutions for customers Carol-Anne Nelson Executive General Manager - Customer V/Line Chief Customer Officer of the year 2015, CSIA Awards
Find us at: www.criterionconferences.com/event/pscs #govcustomerservice16 Australian Public Sector www.criterionconferences.com/blog/?s=government+customer+service
Workshops Join our interactive workshops for practical techniques to implement within your organisation
SAVE $100 when you register & pay by 25th March 2016*
How to measure customer experience
How to track the customer’s journey
Mid-Conference Workshop A Wednesday 13th April 2016, 5:00pm – 8:00pm Price: From $499 + GST
Post-Conference Workshop B Friday 15th April 2016, 9.00am – 12.00pm Price: From $499 + GST
Customer service strategies fall short without a strong understanding and evaluation of the success of customer service platforms. As technologies change, the continual task of surveying and measuring the customer’s experience and using that information to inform change in strategy is essential to keep up with customer expectation.
Government organisations face significant challenges in understanding the nature of customer experience and the collection of data in order to inform customer service strategies.
This workshop will unpack the aspects of the customer experience that are the most valuable to your organisation and introduce you to new techniques to quantify customer interactions for direct benefit to your workforce. Attend this workshop and learn how to: • Clarify the vital concept of “customer experience” • Implement on-the-ground techniques to measure experience through innovative mediums • Transform captured data into effective strategies for enhancement of customer service delivery
Your workshop leader: Pauline Webb, Manager Customer Services, City of Canada Bay Council President, National Local Government Customer Service Network For full bios, visit www.criterionconferences.com/event/pscs
The ATO has been reinventing its customer service strategy in order to fully understand the journey that customers will experience when engaging with the organisation. The ability to track the journey of an individual and feed that information to customer service staff will create highly efficient interactions and identify of areas of concern which can be redesigned. Attend this workshop and you will learn to: • Implement techniques and technologies to track each customer’s journey • Maximise resource allocation using collected data • Build informed strategies to deliver quality service
Your workshop leaders: Patrick Lloyd, Director Operational Service Centre Insights & Shopfronts & Justine Hackney, Director Digital Program & Service Delivery Australian Taxation Office For a full bio visit www.criterionconferences.com/event/pscs * Refreshments provided
* Refreshments & dinner provided
How to build a cohesive workforce Post-Conference Workshop C Friday 15th April 2016, 1.00pm-4.00pm Price: From $499 + GST The customer service workforce are the face of your government organisation. Developing an agile and engaged workforce is crucial to interacting positively with the community.
Your workshop leader:
Maximising cohesiveness behind the scenes ensures that the whole organisation places the customer at the focus of service delivery. However, tight financial budgets can place challenges in the way of effective knowledge sharing, particularly across distant contact centres.
For a full bio visit www.criterionconferences.com/event/pscs
Damien Robinson, Senior Customer Service Advisor Blue Mountains City Council * Refreshments provided
Attend this workshop and you will learn: • Proven techniques to maintain quality across the workforce • How to innovate existing knowledge management systems for the future • Methods to promote cohesion and organisational buy-in to become customer oriented
To register, call us on 1300 316 882 or book online
www.criterionconferences.com/event/pscs
Registration Page
Enhancing Public Sector Customer Service 13th & 14th April 2016, Sydney
CC*WEB How To Register
Delegate Title/First Name/Surname: _________________________________________________________________
Online: www.criterionconferences.com/event/pscs Phone: 1300 316 882 From outside Aust +61 2 9239 5700 Email:
[email protected] Fax: 1300 918 334 From outside Aust +61 2 8188 1760 Mail: Criterion Conferences Pty Ltd PO Box R1478 Royal Exchange, NSW 1225
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Rydges Sydney Central 28 Albion Street Surry Hills NSW 2010 02 9289 0000
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Please call the Rydges Sydney Central on 02 9289 0000 and quote CRITERION to receive your discounted accommodation rate! Subject to availability.
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Register 3 delegates at the ‘standard price’ & bring a 4th delegate FREE Early bird prices are not available with this group discount. All group delegates must be registered at the same time from the same organisation. For larger groups please call us on 1300 316 882.
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Book & pay by 5 February 2016*
Book & pay by 26 February 2016*
Book & pay by 25 March 2016*
Standard price after 25 March 2016*
Terms & Conditions
Discounted rates for local government $1799 + GST SAVE $1899 + GST SAVE 2 Day Conference $300 = $2088.90 $200 = $1978.90 Upgrade your package with our mid & post conference workshops
$1999 + GST = $2198.90
SAVE $100
Mid Conference Workshop A
$499 + GST = $548.90
Post Conference Workshop B
$499 + GST = $548.90
Post Conference Workshop C
$499 + GST = $548.90
$2099 + GST = $2308.90
*Early bird prices subject to availability.
Standard rates $2799 + GST SAVE $2899 + GST SAVE $300 = $3188.90 $200 = $3078.90 Upgrade your package with our mid & post conference workshops
SAVE $100
2 Day Conference
$2999 + GST = $3298.90
Mid Conference Workshop A
$699 + GST = $768.90
Post Conference Workshop B
$699 + GST = $768.90
$3099 + GST = $3408.90
$699 + GST = $768.90
Post Conference Workshop C
$________________
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$999 + GST = $1098.90
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