business marketing. I earned my degree in Business Administration at the USC Marshall School of Business where I emphasi
DEBORAH ATWATER
ADDRESS
841 W 23rd, Apt 8 Los Angeles, CA 90007
CREATIVE MARKETING
WHO I AM
CONTACT
[email protected] www.linkedin.com/in/deborahatwater +1(323)601-8061
PORTFOLIO
www.atwatercreatives.com/portfolio
EDUCATION
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University of Southern California Marshall School of Business Los Angeles, CA
A digital native with a progressive California mindset, I am fascinated with the intersection of psychology, design and business marketing. I earned my degree in Business Administration at the USC Marshall School of Business where I emphasized in Marketing and Branding. I aspire to continually push the boundaries of business marketing programs and implement disruptive marketing strategies.
Bachelor of Science in Business Administration Emphasis in Marketing & Branding Magna Cum Laude
PROFESSIONAL SKILLS
EMPLOYMENT EXPERIENCE
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Software
Skill Level
From May 2015 to December 2016
Digital Marketer, Brand Design
Adobe Photoshop Adobe Illustrator
Atwater Creative, atwatercreatives.com
Adobe Indesign
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WordPress
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HTML & CSS Microsoft Office Suite
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Google Apps Suite & Analytics Knowledge
Developed digital marketing plans for digital and print platforms suited to the needs of the client Designed branded graphics for promotional marketing materials, social media, and client websites Designed, developed and revitalized client websites to ensure continuity of visual brand identity
From January 2015 to June 2016
Branded Marketing Materials
Client Management
Website Design & Development
Graphic Design & Image Editing
Social Media Management
Online Advertising & Analytics
FREELANCE PROJECTS
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August 2015 - December 2015
Marketing Specialist
University of Southern California, Black Alumni Association • • •
Branded Online Presence
Sunny West Child Development Center, Los Angeles, CA sunnywest.org • • • •
Developed digital marketing strategy focused on establishing brand identity and building awareness, discoverability (SEO) Implemented significant functional upgrades to and curated content for the company’s existing website Onboarded employees to bill-pay portal, decreasing late payments by 75% in the first month Enrollment portal provides seamless user experience of clients and employees, increasing the efficiency of the enrollment process
July 2015
From April 2015 to August 2015, Consulting is Ongoing
Digital Branding Intern, Consultant Ethiopian Diaspora Fellowship, ethiopiandiasporafellowship.org • • • •
Website Design and Development Camden Realty Group, Beverly Hills, CA camdenrealtygroup.com • •
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Provided digital solutions to answer the client’s need for establishment of an online presence, a platform to feature property listings, and encourage user conversion Designed and developed multi-page website on the WordPress platform utilizing HTML5 & CSS coding to answer client needs for establishing an online presence, ability to feature property listings and user conversion The visually appealing and functional site is a successful extension of the company's brand
Developed and implemented social media marketing plan to build brand awareness, effectively engage users, and promote events and programs Designed digital and print promotional materials for social media by utilizing the Adobe Creative Suite Increased reach and engagement across Facebook, Twitter, and Instagram to approximately 240% and 180%, respectively, far exceeding organization’s expectations
Spearheaded and developed online Fellowship Application Solidified and extended existing visual brand identity by designing digital and print materials using Adobe Creative Suite Utilized Google Cloud Applications to collaborate with remote, multi-disciplinary team Proofread and formatted communication and legal documents into visually appealing and brand synchronous deliverables
From April 2014 to September 2014
Alternate Media Associate
Santa Monica College, Disabled Students Services • • •
Transformed course materials on demand, allowing disabled students to fully engage in college classes Transcribed and captioned educational videos and professor lectures Formatted and converted scanned textbooks to audible DAISY book (see www.daisy.org)
