Dec1Start v3 - WikiLeaks

Download PDF
2 downloads 156 Views 88KB Size Report
Comment
19. 18. 17. 16. 15. 14. 13. 12. 11. 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. 0. Launch Exploratory Website. Develop Message. Creat
TIMELINE (DECEMBER 1st START) Date Week #

1-Dec

8-Dec

15-Dec

22-Dec

29-Dec

5-Jan

12-Jan

19-Jan

26-Jan

2-Feb

9-Feb

16-Feb

23-Feb

2-Mar

9-Mar

16-Mar

23-Mar

30-Mar

6-Apr

13-Apr

19

18

17

16

15

14

13

12

11

10

9

8

7

6

5

4

3

2

1

0

Month

December

January

February

Commitee Announced

Planning Phase Engage Design Firms

Launch Exploratory Website

Develop Message

Policy & Research Memos Complete

Create Brand & Logo

Draft Polls and Focus Groups

Design Website

Branding and Logo Options Designed

Revise Branding and Logo

Operations

1 Analytics Firm

Ready to Launch

Site Live

Listening Tour

Logo Finalized

Site and App Design

1-2 Pollsters 1 Media Firm

Test Site

Exploratory

Branding Concepts Tested and Revisited

Design & Test Official Website

Critical Staff Identified

Edit Site

DNC

Conduct Polls and Focus Groups

April

March

Media Director & Finance Director

CTO & Digital Director

Temp HQ

Identified

Comm. Director

COO & Political Director

Staff Hired Remaining Media IA + NH Directors & & Polling Senior Advisors Firms

Sched / Adv Director

Temp HQ Open

Payroll Start

Site Design Revisions

Final Website Site Website and App Testing Approval Ready

Analytics Director

Real HQ Open