Exhaustive research on: â. General platforms like AirBnB, Booking.com etc. â. Google & Bing. â. Travel and Dog Forums & Portals. No central platform for.
Company Purpose “We enable the best travel experience for dogs and dog owners.”
Best places to stay with dogs
Dog Owner
Land lords
Dogs
DoggyHut is a peer-to-peer marketplace that connects dog owners and landlords to rent out places to stay with dogs. Source dog photo: @samsonthedood/Instagram
Problem Dog owners who love to travel with their dogs struggle to find a place to stay that satisfies their own needs and the needs of their dogs.
Exhaustive research on: ● General platforms like AirBnB, Booking.com etc. ● Google & Bing ● Travel and Dog Forums & Portals
No central platform for "places to stay with dogs"
Solution A marketplace that helps dog owners to find the best places to stay with their dogs. ● ● ●
Targeted & convenient search via filters Exploration & Inspiration Peer-Recommendations by other dog owners
Enabling the best travel experience for dog owners and dogs
Source dog photos: www.pexels.com
Market Global expenses for holidays with dogs
Total Addressable Market (TAM)
$128bn + 460m dog owners worldwide + 57m travelling with their dogs + Expenses per travel: $1,320 + Travels with dog per year: 1.7
Expenses only for accommodation for dog owners and dogs
Serviceable Available Market (SAM)
$56bn
Share of accommodation costs of total travel expenses: 45%
Enormous additional market potential through growth in dog ownership and creating more demand for “traveling with dogs” driven by DoggyHut
Revenue potential DoggyHut
Serviceable Obtainable Market (SOM)
$144m
Additional revenue potential by offering transportation and activity packages for people traveling with their dogs.
Projection for 2025 + $1,2bn GMV + 1,7m active users + 800k listings Source numbers (fake): www.unicornunited.com/dog_world_statistics
Why now Dog Ownership Trends
+
Market Inflection Point
Growth rate of dog owners travelling with their dogs: 38% in last two years.
Number of Dog Owners at highest level ever.
86% of dog owners state that a platform like DoggyHut would increase their spend for traveling with their dogs significantly.
Dog ownership up 29% in past decade; 37% estimated growth for next decade. Growth in number of dog owners far exceeds population growth.
=
Travel Trends
100 m
“Airbnb is on track to rack up more than 100 million stays this year — and that’s only the beginning of its threat to the hotel industry”.
Multiple-dog households grow at faster rate.
High-income segments propel increase in dog ownership.
Airbnb educated and opened the market for new vertical players: Misterb&b raised $8.5 million to build the Airbnb for the LGBTQ community.
Icons 1-7 made by Freepik from www.flaticon.com is licensed by CC 3.0 BY / Source numbers (fake): www.unicornunited.com/dog_world_statistics / Source Airbnb facts: www.recode.net
Competition USPs DoggyHut: Marketplace
Online Travel Agency (OTA)
General
Animal focussed
1.
Best Product Experience for "Dog Use case"
2.
Marketplace model
3.
AI Solution to acquire hosts
+
AAA Team
Secret Sauce
Revenue Model We take in total a 12% commission on each transaction. Travellers
2% Transaction fee
Landlords/Hosts
+
10% Commission on every booking done through the platform
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