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U.S. Data: Global Mobile Consumer Survey. 41% of subscribers would be willing to pay more for substantively faster wireless speeds. How much would you be ...
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Global Mobile Consumer Survey U.S. Edition October 2013

The 2013 Global Mobile Consumer Survey:

37,600 responses, 20 countries, four continents Russia

Finland

Belgium Netherlands Germany United Kingdom

Japan Portugal

United States

Spain

S. Korea

France

China

Turkey

Singapore Mexico

India Indonesia Brazil

Argentina

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U.S. Data: Global Mobile Consumer Survey

Copyright © 2013 Deloitte Development LLC. All rights reserved.

About the Global Mobile Consumer Survey and U.S. data • The survey was commissioned by Deloitte’s global Technology, Media and Telecommunications (TMT) practice. It is based on an online survey of consumers across 20 countries. The survey was fielded by an independent research firm between May-July 2013 and yielded 37,600 responses globally. • This Global Mobile Consumer Survey presentation highlights findings from the United States survey results. In the U.S., the survey yielded 2,000 respondents. This presentation offers insight into consumer purchasing habits, wants and trends in the U.S., with a focus on mobile devices and services. The survey includes five age groups:

18-24

25-34

35-44

45-54

55+

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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U.S. Data: Global Mobile Consumer Survey

Copyright © 2013 Deloitte Development LLC. All rights reserved.

About the Global Mobile Consumer Survey and U.S. data • Survey responses for all countries, including the U.S., are weighted to the U.S. population (2011 U.S. census data). • The survey is now in its third year and includes selected trending data for 2012 and 2013. When relevant, we have included trending data to show changes in consumer behavior and opinions. • Globally, the question set for this survey was standard, except where information about the local market was specifically requested. For example, in the United States, we asked additional questions about BYOD (Bring Your Own Device) trends. U.S. questions were asked in English. Questions pertaining to spend were all asked in local currency.

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U.S. Data: Global Mobile Consumer Survey

Copyright © 2013 Deloitte Development LLC. All rights reserved.

Wi-Fi is the predominant Internet connection across portable devices in the U.S. Thinking about how you connect your devices to the Internet, which type of connectivity do you use most often?

93 93 94 71 64 %

%

%

%

%

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Tablet

5

%

eReader

5

%

Laptop Computer

4

Broadband, Wi-Fi/Fixed

%

Large Smartphone

Smartphone

27 34 %

%

Mobile Network

Base: Total respondents that connect to the internet using their portable devices ,1,921; Tablet 519; eReader 130; Laptop Computer 1231; Large Smartphone 55; Smartphone 826 4