Demand Sensing - Aricia Ltd

Demand Sensing: the changing landscape of forecasting

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Agenda

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Introduction

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The changing landscape of Forecasting

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Sales Sensing - Costa Express Demand Sensing and Shaping - Danone

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Impact of Price Transparency – Wiggle/Wayfair Forecasting cross channel demand

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Sales Sensing: Costa Express

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Demand Sensing and Shaping: Danone Machine Learning and Big Data drive Demand Shaping Web Traffic & Sentiment Web & Mobile

Customer Profiling & Loyalty

Promotions & Pricing

Demand

New Product Introduction

Catalogue & Advertising Web, Mobile & Flyers

Media Event Forecasting

Daily Demand Forecast and What-If Analysis 6

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Price Transparency

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Price Transparency

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Thank you

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