DEMOGRAPHICS

Precision Ad Targeting Planning Worksheet (UK Edition)

DEMOGRAPHICS Basic Demographics Inc

Exc

Location Everyone in this location Country [select] Region [select] City [select] Postcode [open field] People who live in this location Country [select] Region [select] City [select] Postcode [open field] People recently in this location Country [select] Region [select] City [select] Postcode [open field] People travelling in this location Country [select] Region [select] City [select] Postcode [open field]

Inc

Exc

Detailed Demographics And Or

Exc

Education Education Level Associate Degree College grad Doctorate degree High School grad In college In grad school In high school Master's degree Professional degree Some college Some grad school Some high school Unspecified Fields of Study [open fields] Schools [open fields] Undergrad Years [open fields] State Range (1980-2021): _________

And Or

Exc

All Men Women

And Or

And Or

Language

Inc

[open fields] State Language(s): ________________

Inc

Exc

Generation Baby boomers (US) Generation X [born 1961-1981] Millennials [Gen Y, born 1981-1994]

Inc

Exc

Exc

And Or

Exc

Exc

And Or

Parents New Parents (0-12 months) Parents (All) Parents with preschoolers (03-05 years) Parents with adult children (18-26 years) Parents with early school-age children (06-08 years) Parents with preteens (08-12 years) Parents with teenagers (13-18 years) Parents with toddlers (01-02 years)

Custom Audience Options Custom Audience [people who have already interacted with your audience] Lookalike Audience [reach new people on Facebook who are similar to your most valuable audiences]

Exc

Relationship

Life Events Anniversary within 30 days Anniversary within 31-60 days Anniversary within 61-90 days Away from family Away from hometown Birthday Month [select month] Upcoming birthday Friends of Close friends of Men with a Birthday in 0-7 days Close friends of Men with a Birthday in 7-30 days Close friends of Women with a Birthday in 0-7 days Close friends of Women with a Birthday in 7-30 days Close friends of people with a Birthday in a month Close friends of people with a Birthday in a week Friends of Recently Moved Friends of newly engaged couple Friends of newlyweds Long distance relationship New job New relationship Newly engaged (1 year) Newly engaged (3 months) Newly engaged (6 months) Newlywed (1 year) Newlywed (3 months) Newlywed (6 months) Recently moved

INSTRUCTIONS

Inc

Exc

US only And Or

Exc

Ethnic Affinity African American (US) Asian American (US) Hispanic (US - All) Hispanic (US - Bilingual) Hispanic (US - English dominant) Hispanic (US - Spanish dominant)

And Or

Exc

Politics (US) Likely to engage in politics (conservative) Likely to engage in politics (liberal) Likely to engage in politics (moderate) US politics (conservative) US politics (liberal) US politics (moderate) US politics (very conservative) US politics (very liberal)

And Or

Exc

Partner Categories (Power Editor) Net Worth Income Office Type Markets Moms Household Composition Home ownership Home value Home type

1. Carefully review the ad targeting options presented across the THREE pages of this document (Demographics, Behaviours and Interests)

3. Decide which targeting types to exclude in your audience selection by placing a mark in the adjacent 'EXC' box. Where available, you can exclude an entire category, place a mark in the red 'ALL' box.

Connections People who like your Page Friends of People who like your Page People who've used your desktop App Friends of People who used yr desktop App People who already responded to yr Event [plus Advanced Combinations of the above]

HOW TO USE THIS AD TARGETING PLANNING WORKSHEET

2. Decide which targeting types to include in your audience selection by placing a mark in the adjacent green 'AND' box or orange 'OR' box. Selecting a green box will include the selected category AND any others you choose within that section. Selecting an orange box will include the that category OR any others you choose within that section. You can indicate that you wish to select an entire category by ticking an orange 'ALL' box where available.

Work Employer(s) [open fields] State Employer(s) _______________________ Job Titles [open fields] State Job Title(s) ________________________ Industries Administrative Services Architecture and Engineering Arts, Entertainment, Sports and Media Business and Finance Cleaning and Maintenance Services Community and Social Services Computation and Mathematics Construction and Extraction Education and Libraries Farming, Fishing and Forestry Food and Restaurants Government Employees (Global) Healthcare and Medical Services IT and Technical Services Installation and Repair Services Legal Services Life, Physical, and Social Sciences Management Military (Global) Personal Care and Home Services Production Protective Service Sales Transportation and Moving Veterans (US)

Relationship status Civil Union Complicated Divorced Domestic Partnership Engaged In a relationship Married Open relationship Separated Single Unspecified Widowed

UK: High Affluence UK: Very High Affluence

18-65+ years [open fields] State Age Range: ________________

Household Composition Family-based Households Housemate-based Households

Net Worth Age

Inc

Exc

Income UK: £30,000-34,999 UK: £35,000-39,999 UK: £40,000-49,999 UK: £50,000-74,999 UK: £75,000+

Gender

And Or

And Or

Exc

Multicultural Affinity African American (US) Asian American (US) Hispanic (US - All) Hispanic (US - Bilingual) Hispanic (US - English dominant) Hispanic (US - Spanish dominant)

4. Once your targeting choices are complete, decide: (a) what's the Perfect Message to deliver to audience you've defined? (b) will you use a Facebook Ad or a Boosted Post to deliver your message?

© 2018 Wild Orange Media Ltd. All rights reserved. Targeting options compiled May 2018. Subject to change.

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INTERESTS And Or

Exc

ALL ALL

And Or

Business and industry Advertising Agriculture Architecture Aviation Banking Investment banking Online banking Retail banking Business Construction Design Fashion design Graphic design Interior design Economics Engineering Entrepreneurship Health care Higher education Management Marketing Nursing Online Digital marketing Display advertising Email marketing Online advertising Search engine optimization Social media Social media marketing Web design Web development Web hosting Personal finance Credit cards Insurance Investment Mortgage loans Real estate Retail Sales Science Small business

Exc

ALL ALL ALL ALL

ALL ALL

ALL ALL

ALL ALL

And Or

Exc

ALL ALL

Technology Computers Computer memory Computer monitors Computer processors Computer servers Desktop computers Free software Hard drives Network storage Software Tablet computers Consumer electronics Audio equipment Camcorders Cameras E-book readers GPS devices Game consoles Mobile phones Portable media players Projectors Smartphones Televisions

ALL ALL

ALL ALL

And Or

Exc

Additional Interests (open fields) ............................................................. ............................................................. ............................................................. ............................................................. ............................................................. ............................................................. ............................................................. ............................................................. ............................................................. ............................................................. .............................................................

'Additional Interests' Note: Facebook allows ad targeting across a wide range of interests within its Audience Graph. For example, you could use the open fields above to target people with an interest in the western movie 'The Good, the Bad and the Ugly' and Facebook will helpfully propose related topics including 'A Fistful of Dollars', 'Clint Eastwood, and 'Western (Genre)'.

And Or

And Or

Entertainment Games Action games Board games Browser games Card games Casino games First-person shooter games Gambling MMO games MMO role-playing games Online games Online poker Puzzle video games Racing games Role-playing games Shooter games Simulation games Sports games Strategy games Video games Word games Live events Ballet Bars Concerts Dancehalls Music festivals Nightclubs Parties Plays Theatre Movies Action movies Animated movies Anime movies Bollywood movies Comedy movies Documentary movies Drama movies Fantasy movies Horror movies Musical theatre Science fiction movies Thriller movies Music Blues music Classical music Country music Dance music Electronic music Gospel music Heavy metal music Hip hop music Jazz music Music videos Pop music Rhythm and blues music Rock music Soul music Reading Books Comics E-books Fiction books Literature Magazines Manga Mystery fiction Newspapers Non-fiction books Romance novels TV TV comedies TV game shows TV reality shows TV talkshows

Exc

ALL ALL

Family and Relationships Dating Family Fatherhood Friendship Marriage Motherhood Parenting Weddings


Exc

ALL ALL

And Or

And Or

Exc

Fitness and Wellness

ALL ALL

Bodybuilding Meditation Physical exercise Physical fitness Running Weight training Yoga

ALL ALL

Exc

ALL ALL

Food and drink Alcoholic beverages Beer Distilled beverage Wine Beverages Coffee Energy drinks Juice Soft drinks Tea Cooking Baking Recipes Cuisine Chinese cuisine French cuisine German cuisine Greek cuisine Indian cuisine Italian cuisine Japanese cuisine Korean cuisine Latin American cuisine Mexican cuisine Middle Eastern cuisine Spanish cuisine Thai cuisine Vietnamese cuisine Food Barbecue Chocolate Desserts Fast food Organic food Pizza Seafood Veganism Vegetarianism Restaurants Coffeehouses Diners Fast casual restaurants Fast food restaurants

And Or

Exc

ALL ALL

Shopping and Fashion Beauty Beauty salons Cosmetics Fragrances Hair products Spas Tattoos Clothing Children's clothing Men's clothing Shoes Women's clothing Fashion accessories Dresses Handbags Jewelry Sunglasses Shopping Boutiques Coupons Discount stores Luxury goods Online shopping Shopping malls Toys

And Or

Hobbies and Activities Arts and music Acting Crafts Dance Drawing Drums Fine art Guitar Painting Performing arts Photography Sculpture Singing Writing Current events Home and garden Do it yourself (DIY) Furniture Gardening Home Appliances Home improvement Pets Birds Cats Dogs Fish Horses Pet food Rabbits Reptiles Politics and social issues Charities and causes Community issues Environmentalism Law Military Politics Religion Sustainability Veterans Volunteering Travel Adventure travel Air travel Beaches Car rentals Cruises Ecotourism Hotels Lakes Mountains Nature Theme parks Tourism Vacations Vehicles Automobiles Boats Electric vehicle Hybrids Minivans Motorcycles RVs SUVs Scooters Trucks

Exc

ALL ALL

Sports and outdoors Outdoor recreation Boating Camping Fishing Hiking Horseback riding Hunting Mountain biking Surfing Sports American football Association football (Soccer) Auto racing Baseball Basketball College football Golf Marathons Skiing Snowboarding Swimming Tennis Triathlons Volleyball

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BEHAVIOURS And Or

Exc

ALL ALL

Expats Close friends of expats Expats (All) Expats (Algeria) Expats (Argentina) Expats (Australia) Expats (Austria) Expats (Bangladesh) Expats (Belgium) Expats (Brazil) Expats (Cameroon) Expats (Canada) Expats (Chile) Expats (China) Expats (Colombia) Expats (Congo DRC) Expats (Cuba) Expats (Cyprus) Expats (Czech Republic) Expats (Denmark) Expats (Dominican Republic) Expats (El Salvador) Expats (Estonia) Expats (Ethiopia) Expats (Finland) Expats (France) Expats (Germany) Expats (Ghana) Expats (Greece) Expats (Guatemala) Expats (Haiti) Expats (Honduras) Expats (Hong Kong) Expats (Hungary) Expats (India) Expats (Indonesia) Expats (Ireland) Expats (Israel) Expats (Italy) Expats (Ivory Coast) Expats (Jamaica) Expats (Japan) Expats (Jordan) Expats (KSA, Kingdom Saudi Aradia) Expats (Kenya) Expats (Kuwait) Expats (Latvia) Expats (Lebanon) Expats (Lithuania) Expats (Luxembourg) Expats (Malaysia) Expats (Malta) Expats (Mexico) Expats (Monaco) Expats (Morocco) Expats (Nepal) Expats (Netherlands) Expats (New Zealand) Expats (Nicaragua) Expats (Nigeria) Expats (Norway) Expats (Peru) Expats (Philippines) Expats (Poland) Expats (Portugal) Expats (Puerto Rico) Expats (Qatar) Expats (Romania) Expats (Russia) Expats (Rwanda) Expats (Senegal) Expats (Serbia) Expats (Sierra Leone) Expats (Singapore) Expats (Slovakia) Expats (Slovenia) Expats (South Africa) Expats (South Korea) Expats (Spain) Expats (Sri Lanka) Expats (Sweden) Expats (Switzerland) Expats (Tanzania) Expats (Thailand) Expats (UAE) Expats (Uganda) Expats (United Kingdom) Expats (United States) Expats (Venezuela) Expats (Vietnam) Expats (Zambia) Expats (Zimbabwe) Family of Expats

And Or

Exc

Financial

And Or

Exc

Financial (UK) Financial Services

Canvas Gaming Played Canvas games (last 14 days) Played Canvas games (last 3 days) Played Canvas games (last 7 days) Played Canvas games (yesterday) Console gamers Facebook Page Admins Facebook Payments users (30 days) Facebook Payments users (90 days) Facebook Payments users (higher than average spend) Facebook access: older devices and OS Internet Browser Used FB access (browser): Chrome FB access (browser): Firefox FB access (browser): Internet Explorer FB access (browser): Microsoft Edge FB access (browser): Opera FB access (browser): Safari Operating System Used FB access (OS): Mac OS X FB access (OS): Mac Sierra FB access (OS): Windows 10 FB access (OS): Windows 8 FB access (OS): Windows 7 FB access (OS): Windows Vista FB access (OS): Windows XP Primary email domain AOL email users Apple email users Gmail users Hotmail users MSN.com email users Yahoo email users Small business owners Technology early adopters Marketing API Developers (last 90 days)

Considered changing bank Has loans

Insurance Above Average Levels of Spend Home Insurance Personal Insurance Building Insurance, renews in State Mth(s) (Jan-Dec): ___________ Content Insurance, renews in State Mth(s) (Jan-Dec): ___________ Home Insurance Likely to Switch Insurance Providers Likely to Have Life Insurance Personal Insurance Private Health Insurance Motor Insurance, renews in State Mth(s) (Jan-Dec): ___________ Pet Insurance cat Pet Insurance dog Health Insurance Very Likely to Have Private Insurance

Investments Investment Activity 1: Very high 2: High 3: Medium

Investment Type High Interest Investments ISA Likely to have Private Pension Likely to have Regular Savings Plan

Non liquid assets High value Medium value Very high value

Spending Method Credit Card user Debit Card User

And Or

Exc

And Or

Exc

Buyer profiles (UK) DIYers Fashionistas High spenders Purchase behaviour (UK) Baby food & products buyers Beer Cat food & products Cleaning Coffee Dishwasher detergent & supplies Dog food & products Luxury brand buyers Mainstream buyers Nail Care Premium buyers Restaurant goers Trendy fashions Value buyers Wine Engaged Shoppers [have clicked 'Shop Now' CTA on Facebook in the past week]

And Or

Exc

And Or

Exc

Soccer Friends of Soccer/US Soccer fans Soccer/US soccer fans (high engagement) Soccer/US soccer fans (moderate engagement)


Residential profiles Residential profiles (UK) Homeowner Likely Mortgaged Likely to be a 1st Time Buyer Likely to be a 2nd Time Buyer Likely to be a 3rd+ Time Buyer Private Home Renter Property Type Bungalow Detached Flat/Maisonette Semi-Detached Terraced

Uses a mobile device (less than 1 month) Uses a mobile device (1-3 months) Uses a mobile device (4-6 months) Uses a mobile device (7-9 months) Uses a mobile device (10-12 months) Uses a mobile device (13-18 months) Uses a mobile device (19-24 months) Uses a mobile device (25 months+)

Exc

Travel Commuters Frequent Travelers Frequent international travelers Returned from travels 1 week ago Returned from travels 2 weeks ago

Mobile Device User/Device use Time

And Or

Automotive (UK) Likely Current Vehicle Age Age 0-3 years Age 4-6 years Age 7+ years Likely Current SMMT Classification A/B (Mini/Supermini) C/V (Lower Medium/Vans D/I (Upper Medium/MPV E+ Likely New Vehicle Age Likely to Buy a Car Made in Last 3 Years Likely to Buy a New Car Likely to Buy a Used Car Likely Number of Cars in the Household 1 2 None Owners Basic car Executive car Leased car Lower medium car Luxury car MPV car SUV car Small car Sports car Upper medium car

Purchase behaviour

Above Average Levels of Spend Eating and Drinking Out Recreation and Leisure Travel Pet Owners Technology Digital Camera Flat Screen TV Games Console HD TV Internet Access Mobile Music Device Mobile Phone PC Pay to View TV

Digital activities

And Or

Exc

Charitable donations Charitable donations (UK) Gives to charity

And Or

Exc

Mobile device user All Mobile Devices by Brand Alcatel - Owns: Alcatel Amazon Owns: Kindle Fire Apple Facebook access (mobile): iPad 1 Facebook access (mobile): iPad 2 Facebook access (mobile): iPad 3 Facebook access (mobile): iPhone 4 Facebook access (mobile): iPhone 4S Facebook access (mobile): iPhone 5 Facebook access (mobile): iPhone 5C Facebook access (mobile): iPhone 5S Facebook access (mobile): iPhone 8 Facebook access (mobile): iPhone 8 Plus Facebook access (mobile): iPhone X Facebook access (mobile): iPod Touch Owns: iPad 4 Owns: iPad Air Owns: iPad Air 2 Owns: iPad Mini 1 Owns: iPad Mini 2 Owns: iPad Mini 3 Owns: iPhone 6 Owns: iPhone 6 Plus Owns: iPhone 6S Owns: iPhone 6S Plus Owns: iPhone 7 Owns: iPhone 7 Plus iPhone SE

Cherry Mobile - Owns: Cherry Mobile Gionee - Owns: Goinee devices Google Owns: Google Pixel Owns: Nexus 5

HTC Owns: HTC One Facebook access (mobile): HTC Android mob. dev's

Huawei - Owns: Huawei devices LG Owns: LG G2 devices Owns: LG G3 Owns: LG V10 Facebook access (mobile): LG Android mob. devices

Karbonn - Owns: Karbonn Micromax - Owns: Micromax Motorola Facebook access (mobile): Motorola mobile devices

Samsung Owns: Galaxy Grand Owns: Galaxy Grand 2 Owns: Galaxy Note 3 Owns: Galaxy Note 4 Owns: Galaxy Note 5 Owns: Galaxy Note 7 Owns: Galaxy Note 8 Owns: Galaxy S 4 Mini Owns: Galaxy S III devices Owns: Galaxy S III Mini Owns: Galaxy S4 Owns: Galaxy S5 Owns: Galaxy S6 Owns: Galaxy S7 Owns: Galaxy S7 Edge Owns: Galaxy S8 Owns: Galaxy S8+ Owns: Galaxy Tab 2 Owns: Galaxy Tab 3 Owns: Galaxy Tab 4 Owns: Galaxy Tab Pro Owns: Galaxy Tab S Owns: Galaxy Y devices Facebook access (mobile): Samsung mob. devices

Sony Owns: Xperia M Owns: Xperia Z Owns: Xperia Z Ultra Owns: Xperia Z3 Facebook access (mobile): Sony Android mob. dev's

Tecno - Owns: Tecno Xiaomi - Owns: Xiaomi ZTE - Owns: ZTE All Mobile Devices by Operating System Facebook accesss (mobile): Android devices Facebook accesss (mobile): Apple (iOS) devices Facebook accesss (mobile): Windows phones

Android: 360 degreee media not supported Android: 360 degreee media supported Facebook accesss (mobile): all mobile devices Facebook accesss (mobile): feature phones Facebook accesss (mobile): smartphones & tablets Facebook accesss (mobile): tablets

Mobile Device User (UK) Contract Pre-Pay Network Connection Facebook access (network type): 2G Facebook access (network type): 3G Facebook access (network type): 4G Facebook access (network type): WiFi New smartphone and tablet owners

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