Dentsu Singapore Strengthens Management Line-Up with ...

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Jun 11, 2015 - phase focuses on ramping up our talent, and bringing in the best in the business to deliver the most inno
PRESS ADVISORY

Dentsu Singapore Strengthens Management Line-Up with Appointment of Second Senior Vice President Singapore, 11 June, 2015 – Dentsu Singapore, today announced the appointment of experienced industry hand Cecilia Wong as senior vice president reporting to Rosalynn Tay, Chief Executive Officer, Dentsu Singapore and Dentsu Aegis Network Singapore. “The last twenty two months at Dentsu Singapore have been about demonstrating proof of concept with our clients, and it has been a journey at supersonic speeds,” said Tay. “The next phase focuses on ramping up our talent, and bringing in the best in the business to deliver the most innovative ideas.” Wong has worked on many award-winning projects, and brings over twenty years of experience in marketing and advertising to the team at Dentsu Singapore, having worked on both the agency and client businesses in Singapore and Hong Kong. The Singaporean born has been based in Singapore since 2003, after spending ten years in Hong Kong. Prior to joining Dentsu Singapore, she was the regional marketing director at Citibank for over nine years, based in Singapore. Commenting on her new role, Wong added, “It’s been a great two weeks in the office settling in with the team. Dentsu Singapore has experienced a massive transformational change in the last two years to become one of the best integrated marketing experts, by not being contented with simply doing what everyone is doing. The agency has worked hard to push boundaries and I look forward to riding through this journey in partnership with Rosalynn and the team, and taking the Dentsu proposition out to market.” “In the last 18 months our staff strength has grown by 15% to 90 team members, and we aim to future-proof our agency as more global clients choose us as their Agency of Record,” added Tay. “Wong is a fundamental hire to the team, as she heightens our enthusiasm for what’s in store for us in 2015 and beyond. She brings a wealth of experience and proven success across industries, and her ambitions and aspirations match ours perfectly.”

Dentsu Singapore, an agency under the Dentsu Aegis Network Southeast Asia is an awardwinning full-service marketing communications agency, and its services and specialties span across strategy, creative, media, integrated marketing solutions, brand consulting, digital and sports marketing. The agency was recently appointed as the agency partner for the Civil Aviation Authority of Singapore (CAAS), Nanyang Technological University (NTU), Pringles International, and Singapore Navy Information Centre. -ENDFor further information contact Lavinia Rajaram Regional Manager, Marketing & Corporate Communications Dentsu Aegis Network Southeast Asia Tel: +65.84280079 E-mail: [email protected] Notes to Editors: About Dentsu: Dentsu is a global integrated communication agency network, driven by creativity, and technology in order to provide ‘Good Innovation’ for clients. With strong core capabilities in strategic planning, media-neutral creative solutions and digital services, the network’s approach has always been ‘more than advertising’. Spanning 19 countries globally, the 5000 professionals push the boundaries of creativity and have been constantly recognized for propelling business forward with innovative solutions.

About Dentsu Aegis Network Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive

and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists. www.dentsuaegisnetwork.com