These are available on-line in eps and PSD files at www.kiaorana.cookislands.travel/brand. In our language Meitaki means
THE
DESIGN GUIDELINES
Typography Woodstamp and Brandon Grotesque fonts can be downloaded at www.kiaorana.cookislands.travel/ brand
PRIMARY FONT
WOODSTAMP
abcdefghijkl mnopqrstuvwxz BODY COPY
Brandon Grotesque
ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 1234567890
Ni’o mango motif The Key messages of the Kia Orana Values should have the Ni’o mango either at the top & bottom or left/right hand side. The flat sides towards the message (ie ‘teeth out’) Use only the primary/secondary swatch colours or alternately use white.
MORE THAN HELLO say
say
www.kiaorana.cookislands.travel KiaOranaCookIslands
These are available on-line in eps and PSD files at www.kiaorana.cookislands.travel/brand
MORE WHEN YOU MEAN
say
THANK YOU say
In our language Meitaki means so much more than simply thank you. It means everything is good and well, it shares how happy we feel. Meitaki is the sound of our Cook Island spirit People travel here from all over the world to experience the real Cook Islands and Cook Islanders proudly welcome all guests to their island home. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don’t just say hello. Show your mana. Say ‘Kia Orana’. Be part of the kia orana spirit at www.kiaorana.cookislands.travel KiaOranaCookIslands
shining. People travel here from all over the world to experience the Cook Islands and we depend on tourism to provide for our way of life. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don’t just say thank you, say Meitaki. Be part of the kia orana spirit at www.kiaorana.cookislands.travel KiaOranaCookIslands
MORE THAN HELLO mEAns
TEXT GRADIENT +/-90º angle
I’m so proud to sing to our visitors because of how it makes them feel welcome. Our
The ‘Kia Orana’ motif makes up the top third of the full Kia Orana Values motif.
Kia Orana spirit means so much more than just saying hello. Kia Orana tells our guests they’ve arrived somewhere special, like nowhere else. There’s only one place in the
50% M=75 Y=100
world they’ll hear ‘Kia Orana’ and its worth crossing vast oceans to visit. Because visitors may come for the warmth of our sun, but they remember the warmth of our people forever.
White
Our way of life depends on tourism and we all have a part to play. I’ve sung to almost every visitor arriving here for the last 35 years. You can simply start by saying more than hello, Show your Mana, say Kia Orana. Be part of the kia orana spirit at www.kiaorana.cookislands.travel
87%
KiaOranaCookIslands
Kia Orana motif placed is always veritcal. Primarily used at the bottom of print collateral (but not limited to this)
v
White motif with 20% transparency
MOTIF USE
SWATCH COLOURS
X X
C=0 M=75 Y=100 K=0 R=242 G=101 B=34 C=0 M=30 Y=100 K=0 R=253 G=185 B=18
MORE WHEN YOU MEAN
Meitaki
TEXT GRADIENT +/-90º angle
Means
say
THANK YOU say
The ‘Meitaki’ motif makes up the middle of the full Kia Orana Values motif.
50% M=70
In our language Meitaki means so much more than simply thank you. It means everything is good and well, it shares how happy we feel. Meitaki is the sound of our Cook Island spirit
White
shining. People travel here from all over the world to experience the Cook Islands and we depend on tourism to provide for our way of life. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don’t just say thank you, say Meitaki.
87%
Be part of the kia orana spirit at www.kiaorana.cookislands.travel KiaOranaCookIslands
Meitaki Motif placed is either horizontal or as a corner sash
White motif with 15% transparency
MOTIF USE
SWATCH COLOURS
As a corner sash
X
Vertical? Kare :)
C=0 M=75 Y=100 K=0 R=71 G=0 B=60 C=0 M=70 Y=0K=0 R=241 G=115 B=172
Mana TIaki Motif placed is only to be placed horizontally to ensure vaka is vertical.
Mana Tiaki
We ARE ALL PROUD
GUARDIANS OF THESE ISLANDS
our
TEXT GRADIENT +/-90º angle
Kia Orana, I’m Pa. Sharing all our natural overwhelmed. Not only by its great beauty,
The ‘Mana Tiaki’ motif makes up the bottom third of the full Kia Orana Values motif.
but by our great responsibility to look after our island home for all present and future Cook Islanders. Mana Tiaki means we are all proud guardians of these islands. Its up to us to protect the home that nourishes and protects us. I’m so grateful for the chance to pass it on in good condition, it gives me more than I ever could in return. As I walk across our island everyday, I tread softly. For people travel from all over the world to experience the Cook Islands. Their awe and amazement at our nature is as irreplaceable as the environment itself. Be part of the kia orana spirit at www.kiaorana.cookislands.travel
CULTURE our
wonders under the heavens with visitors, I’m
White
50% C=0 M=30 Y=100 K=0
ENVIRONMENT our
RESPONSIBILITY
KiaOranaCookIslands
87%
White motif with 15% transparency
MOTIF USE Only use Horizontally
SWATCH COLOURS C=0 M=75 Y=100 K=0 R=71 G=0 B=60 C=0 M=30 Y=100 K=0 R=241 G=115 B=172
Kia Orana Values Sample work WE
PROTECT WHAT IS PRICELESS
OF
PARADISE Be part of the kia orana spirit at
www.kiaorana.cookislands.travel KiaOranaCookIslands
tHank you MAKE IT
meitaki Kia Orana Service course
THE
WARM WELCOME
When you say
Keep your
FREE Two day Customer Service training course on offer at CITTI, Faculty of Hospitality and Services, Ngatangiia from 9.00am – 2.00pm Cost: Free of charge For more information contact Michelle WilliamsMitchell on 22628 Ext 7 or email
[email protected]
KIA ORANA (MAY YOU LIVE A LONG AND FULFILLING LIFE) KIA ORANA IS BOTH A BLESSING AND A WISH FOR GOOD FORTUNE. KIA ORANA COMMUNICATES THE ESSENCE OF OUR PEOPLE AND ISLANDS. THE KIA ORANA VALUES CAPTURE THIS ESSENCE AND REFLECT OUR ASPIRATIONS FOR OUR ISLANDS. OUR VISITORS WILL SHARE POSITIVE EXPERIENCES OF OUR KIA ORANA VALUES WITH THE WORLD.
THE
Be part of the Kia Orana Spirit visit www.kiaorana.cookislands.travel KiaOranaCookIslands
We ARE ALL PROUD
GUARDIANS OF THESE ISLANDS www.kiaorana.cookislands.travel
KiaOranaCookIslands
www.kiaorana.cookislands.travel